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All Journal Jurnal Ilmu Manajemen Profitability Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Informatics and Electronics Engineering
Renni Mayasari
STMIK Widya Cipta Dharma
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Perceived Ease of Use and Repurchase Intention: The Role of Customer Satisfaction in Mobile Banking Muhamad Amir Ariandi; Renni Mayasari; Yunita Yunita; Aisyah Fajriantini; Rizky Zakariyya Rasyad
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.7939

Abstract

This study investigates the relationship between perceived ease of use and repurchase intention by considering customer satisfaction as a mediating variable among Livin’ by Mandiri users in Samarinda. The increasing adoption of digital banking has created intense competition, making it essential for banks to improve user experience in order to maintain customer loyalty. A quantitative research approach was applied using a survey method. Data were obtained from 100 respondents through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that perceived ease of use does not directly influence repurchase intention. However, it has a significant positive impact on customer satisfaction, which subsequently affects repurchase intention. In addition, customer satisfaction functions as a full mediator in the relationship between perceived ease of use and repurchase intention. These results indicate that ease of use alone is insufficient to encourage continued usage unless it contributes to a satisfying user experience. Therefore, banks should prioritize enhancing overall user satisfaction alongside system usability to improve customer retention in digital banking services.
Gerakan Bersih Pantai: Kolaborasi Mahasiswa dan Masyarakat dalam Menjaga Kebersihan dan Kelestarian Ekosistem Pesisir di Pantai Panrita Lopi Muhamad Amir Ariandi; Rizky Zakariyya Rasyad; Renni Mayasari; Muhammad Nur Madani; Yunita Yunita
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i2.7981

Abstract

This community service activity aims to enhance public awareness of the importance of maintaining coastal environmental cleanliness through a beach clean-up movement at Panrita Lopi Beach, Muara Badak District. This activity was motivated by the presence of waste scattered along the coastal area, which negatively affects environmental quality, visitor comfort, and the sustainability of the coastal ecosystem. The method applied was a participatory action approach, involving students and local communities directly in environmental education and beach clean-up activities. Data were collected through observation, documentation, and simple interviews to assess initial conditions, implementation processes, and changes after the activity. The results indicate that the beach clean-up movement significantly improved coastal cleanliness, increased community participation, and fostered collective awareness in maintaining environmental sustainability. Furthermore, the improved beach condition contributed positively to visitor comfort and enhanced the potential attractiveness of the area as a local tourism destination. This activity demonstrates that collaboration between students and the community can serve as an effective strategy for preserving coastal ecosystems while supporting the development of sustainable, environmentally based tourism.
The Influence of Product and Service Quality on Consumer Loyalty at Bone Star Wholesale Store in Sorong City Akmal Ridwan; Munifa; Renni Mayasari; Kamaluddin; Widya Digor Mufti
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/m1ynz098

Abstract

Customer loyalty remains a critical determinant of sustainability in the traditional retail sector, particularly in emerging regions where modern retail competition is intensifying. However, limited empirical studies have examined the determinants of loyalty in small-scale grocery businesses in Eastern Indonesia. This study investigates the effect of product quality and service quality on consumer loyalty at Bone Star Wholesale Store in Sorong City. Grounded in Signal Theory, product and service quality are conceptualized as positive signals that influence consumer trust and repeat purchase behavior. A quantitative approach was employed using purposive sampling, involving 102 customers. Data were analyzed using multiple linear regression. The findings reveal that both product quality (β = 0.525; p < 0.001) and service quality (β = 0.370; p < 0.001) have positive and significant effects on consumer loyalty, both partially and simultaneously. The model explains 66.7% of the variance in customer loyalty (Adjusted R² = 0.667), indicating strong predictive power. The results highlight that the synergy between reliable products and responsive service strengthens long-term customer relationships. The study contributes to the limited literature on traditional retail loyalty in developing regions and provides practical implications for small grocery businesses seeking to enhance customer retention through quality-based competitive strategies.
Analisis Pola Pembelian Konsumen di Kantin SMKN 11 Samarinda Menggunakan Algoritma Apriori Okvi Marsi Angela Claudia; Heny Pratiwi; Renni Mayasari
Journal of Informatics and Electronics Engineering Vol. 6 No. 01 (2026): Juni 2026
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara – Cimahi 40513 Jawa Barat – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70428/jiee.v6i01.1593

Abstract

Perkembangan bisnis kuliner, termasuk usaha kantin sekolah, saat ini mengalami peningkatan yang cukup pesat sehingga persaingan antar pelaku usaha menjadi semakin ketat. Kondisi ini menuntut pengelola kantin untuk tidak hanya fokus pada kualitas produk dan pelayanan, tetapi juga mampu memahami perilaku serta kebutuhan konsumen secara lebih mendalam. Salah satu pendekatan yang dapat digunakan untuk mendukung pengambilan keputusan adalah pemanfaatan Data Mining, yaitu teknik pengolahan data untuk menemukan informasi penting yang tersembunyi dari data transaksi penjualan. Penelitian ini bertujuan untuk menganalisis pola pembelian konsumen di Kantin SMKN 11 Samarinda menggunakan Algoritma Apriori. Algoritma ini digunakan untuk mengidentifikasi hubungan asosiasi antar item menu berdasarkan data transaksi, sehingga dapat diketahui kombinasi produk yang sering dibeli secara bersamaan. Metode penelitian yang digunakan adalah metode kuantitatif dengan memanfaatkan data transaksi penjualan kantin selama periode tertentu. Tahapan penelitian meliputi pengumpulan data, seleksi dan pembersihan data, pembentukan itemset, serta perhitungan nilai support dan confidence untuk menghasilkan aturan asosiasi. Hasil penelitian menunjukkan bahwa Algoritma Apriori mampu menemukan pola pembelian konsumen berdasarkan keterkaitan antar menu yang sering muncul dalam satu transaksi, seperti kombinasi Ayam Geprek dengan Es Teh dan Ayam Geprek dengan Air Mineral. Berdasarkan hasil perhitungan diperoleh nilai support sebesar 13% dan confidence sebesar 33,3% pada aturan asosiasi tersebut. Nilai tersebut menunjukkan bahwa kombinasi produk tersebut cukup sering muncul dalam transaksi pembelian konsumen. Aturan asosiasi yang dihasilkan memberikan informasi yang bermanfaat bagi pengelola kantin dalam menentukan strategi promosi, pengaturan stok barang, penataan produk, serta peningkatan efektivitas pelayanan. Dengan demikian, penerapan Algoritma Apriori dapat membantu meningkatkan efisiensi pengelolaan penjualan serta mendukung pengambilan keputusan yang lebih tepat dan terarah pada usaha
Co-Authors Aisyah Fajriantini Akmal Ridwan Heny Pratiwi Kamaluddin Muhamad Amir Ariandi Muhammad Nur Madani Munifa Okvi Marsi Angela Claudia Rizky Zakariyya Rasyad Widya Digor Mufti Yunita Yunita