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All Journal NEAR: Jurnal Pengabdian kepada Masyarakat Harmoni Economics: International Journal of Economics and Accounting
Dian Hanif
Universitas Negeri Malang
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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The Analysis of the Application of 7Ps in Improving the Lambau Semboro Jember Billiards Service Business Dian Hanif; Yudha Pradana; Sudarmiatin Sudarmiatin; Ita Prihatining Wilujeng
Harmoni Economics: International Journal of Economics and Accounting Vol. 2 No. 4 (2025): November: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v2i4.356

Abstract

This study examines the application of the 7Ps marketing mix strategy to enhance the performance of the Lambau Semboro Jember Billiards service business. The focus is on businesses in the entertainment sector, which face challenges such as increasing competition and changing consumer preferences. The study explores how the 7Ps—product, price, place, promotion, people, process, and physical evidence—can contribute to improving customer satisfaction and loyalty. The goal is to analyze the effectiveness of each element of the 7Ps in boosting competitiveness and ensuring business sustainability. A qualitative descriptive method was used, employing triangulation techniques through in-depth interviews, participatory observation, and documentation to provide a comprehensive understanding of the marketing strategy in real-world conditions. The findings indicate that the integrated implementation of the 7Ps has supported the development of customer loyalty. Key aspects include offering a social experience through the product, competitive pricing aligned with customer value, a strategically located business, effective word-of-mouth marketing, friendly and responsive service, an efficient service process, and well-maintained physical evidence. The study concludes that consistent and comprehensive application of the 7Ps is essential for improving customer satisfaction, retention, and loyalty, thus enhancing the competitiveness of local service businesses.  
Transformasi Tata Kelola Keuangan dan Digitalisasi Operasional Toko Madura Tiga Saudara di Pakis melalui Implementasi Fintech Dian Hanif; Abel Widi Astuti; Agung Winarno; Agus Hermawan
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2026): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i2.3845

Abstract

Toko Madura Tiga Saudara di Kecamatan Pakis merupakan unit usaha mikro potensial yang menghadapi kendala manajerial serius berupa pencatatan keuangan yang tidak teratur dan manajemen stok yang bersifat reaktif. Pengabdian ini krusial dilakukan karena percampuran aset pribadi dan usaha serta rendahnya literasi digital menghambat keberlanjutan bisnis di tengah persaingan ritel modern. Tujuan utama kegiatan ini adalah mentransformasi tata kelola keuangan dan operasional melalui digitalisasi. Metode yang digunakan adalah pendampingan partisipatif dengan pendekatan Action Research, meliputi tahap observasi, klasifikasi produk berbasis data, serta implementasi Financial Technology (Fintech). Hasil pengabdian menunjukkan adanya peningkatan signifikan pada profesionalisme pengelola dan akuntabilitas keuangan melalui penerapan sistem "gaji diri sendiri" serta penggunaan QRIS sebagai instrumen pembayaran digital. Selain itu, efisiensi modal kerja berhasil ditingkatkan melalui penataan stok barang berdasarkan kategori fast, medium, dan slow moving. Kesimpulannya, integrasi pembukuan terintegrasi dan teknologi finansial sangat efektif dalam memperkuat daya saing ekonomi mikro. Keberhasilan model ini membuktikan bahwa adaptasi teknologi yang tepat guna mampu mengubah pola pikir tradisional menjadi manajemen usaha yang lebih profesional dan terukur bagi keberlanjutan UMKM.
Co-Authors Abel Widi Astuti Agus Hermawan Ita Prihatining Wilujeng Sudarmiatin Yudha Pradana