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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Fadli Ridho Hanifmirza
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI EKSPOR CV. CHERRY BLOSSOM DALAM MEMASARKAN KENDANG JIMBE KE PASAR INTERNASIONAL TAHUN 2020-2024 Mochammad Akmal Putra; Fadli Ridho Hanifmirza; Adiasri Putri Purbantina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7457

Abstract

In this modern era, MSME players are no longer limited to marketing their products in local markets but can also reach international markets. One MSME that engages in international marketing is CV Cherry Blossom, based in Blitar. CV Cherry Blossom exports handicrafts from local artisans in Blitar, specifically the kendang jimbe (djembe drum). These drums have a competitive advantage in the form of official wood legality certification from the Timber Legality Verification System (SVLK). This research discusses the export strategies used by CV Cherry Blossom in marketing kendang jimbe through Business-to-Business (B2B) to the international market. The strategies employed include, first, a consumer-driven marketing strategy consisting of segmenting, targeting, and positioning. Second, relationship marketing consisting of database marketing, interactive marketing, and personal network marketing. Third, one-to-one marketing. This study uses a qualitative method with primary data sources through interviews and secondary data in the form of literature studies to determine how the strategies implemented by CV Cherry Blossom successfully market kendang jimbe through Business-to-Business (B2B) to international markets. The research finds that CV Cherry Blossom has implemented three strategic concepts to market kendang jimbe internationally via B2B. Several countries that have successfully become export destinations include China and Canada.
Co-Authors Mochammad Akmal Putra Purbantina, Adiasri Putri