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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Journal of Applied Accounting
Purwatiningsih Purwatiningsih
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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Pemberdayaan Optimalisasi Branding dan Pemasaran Digital Produk Lokal BUMDes Desa Bicak melalui TikTok, Website, dan Penguatan Identitas Visual Produk Primaadi Airlangga; Munawarah Munawarah; Siti Sufaidah; Muhammad Fatich; Mutawakkil Alallah; Nisfu Laily Shofiatujidda; Purwatiningsih Purwatiningsih; Amanatus Salamah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6285

Abstract

Government Regulation Number 11 of 2021 concerning Village-Owned Enterprises (BUMDes) emphasizes the strategic role of BUMDes in strengthening village economic independence and community welfare. Bicak Village, Trowulan District, Mojokerto Regency, has local product potential in the form of knitting, ecoprint, and accessories. However, the marketing process still faced several obstacles, including limited branding identity, lack of attractive visual promotion media, and suboptimal use of digital platforms. This community service activity aimed to strengthen branding and digital marketing capacity through participatory-collaborative methods involving BUMDes managers, vocational high school students majoring in visual communication design, PKK members, and local business actors. The program was attended by 50 participants consisting of 10 BUMDes administrators, 20 vocational students, 15 PKK members, and 5 local MSME actors. Activities included digital marketing socialization, TikTok content training, product photography workshops, development of logos, hangtags, brochures, and marketing websites. Evaluation was conducted through activity observations, pretest–posttest questionnaires, documentation of participants' practical work, reflective discussions, and participant feedback on the implementation of the training program. The results showed an increase in participants’ understanding of digital marketing from an average score of 58.4 to 84.6. In addition, TikTok promotional content, product photo, website catalog product, and branding media in the form of logos and hangtags were successfully produced and used by BUMDes. This program contributed to improving participants’ digital promotion skills and strengthening the branding identity of local products in Bicak Village
Pengaruh Status Sosial Ekonomi dan Manajemen Keuangan Pribadi Terhadap Perilaku Konsumtif Mahasiswa Universitas KH. A. Wahab Hasbullah Purwatiningsih Purwatiningsih; Nia Aprilia Bisari
Journal of Applied Accounting Vol. 5 No. 1 (2026): Juni
Publisher : ISAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jaa.v5i1.1577

Abstract

This study aims to analyze the influence of socio-economic status and personal financial management on the consumptive behavior of students at KH. A. Wahab Hasbullah University. The research method used is quantitative with a causal-associative design. Sampling was conducted using probability sampling, targeting 100 active students who were categorized as frequently engaging in consumptive behavior. Data were collected via online questionnaires and analyzed using multiple linear regression. The results show that socio-economic status has a significant effect on consumptive behavior, whereas personal financial management has a significant effect on students' consumptive behavior, both partially and simultaneously. The coefficient of determination value of 0,773 indicates that one of the independent variables explains 77,3% of the variation in students' consumptive behavior, while the remainder is influenced by other factors. The implication of this study is that targeted financial education is highly necessary so that students are able to plan, manage, and control the use of personal finances wisely. Keywords: socioeconomic status, personal financial management, consumptive behavior, university students.
Co-Authors Amanatus Salamah Muhammad Fatich Munawarah Munawarah Mutawakkil Alallah Nia Aprilia Bisari Nisfu Laily Shofiatujidda Primaadi Airlangga Siti Sufaidah