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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata
Syaifuddin
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Promosi, dan Label Halal terhadap Purchase Intention Produk Cushion Glad2glow: Studi Kasus pada Mahasiswi Febi UINFAS Bengkulu Maslika Rahayu; Nonie Afrianty; Syaifuddin
Ekodestinasi Vol. 4 No. 1 (2026): EKODESTINASI: Jurnal Ekonomi, Bisnis, dan Pariwisata
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/ekodestinasi.v4i1.1062

Abstract

This study aims to determine the effect of price, promotion, and halal label on the purchase intention of Glad2Glow Cushion products among FEBI UINFAS Bengkulu students of the 2022 cohort. This research employed a causal associa-tive research design with a quantitative approach. The popu-lation consisted of all FEBI UINFAS Bengkulu students of the 2022 cohort. The sample was determined using the Slov-in formula, resulting in 75 respondents. Data were collected through questionnaires and analyzed using SPSS version 20, including multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results showed that price had a positive and significant effect on purchase inten-tion, with a t-value of 4.728 and a significance value of 0.000. Promotion also had a positive and significant effect on purchase intention, with a t-value of 4.814 and a significance value of 0.000. Halal label had a significant effect on pur-chase intention, with a t-value of -2.869 and a significance value of 0.005. Simultaneously, price, promotion, and halal label significantly affected purchase intention, with an F-value of 30.863 and a significance value of 0.000. The Ad-justed R Square value of 0.511 indicates that price, promo-tion, and halal label explain 51.1% of the variation in pur-chase intention, while the remaining 48.9% is influenced by other factors outside the research model.
Pengaruh Kejujuran Transparansi dan Kualitas Pelayanan terhadap Repeat Order pada Grabfood Kota Bengkulu Indriani Hernisyah Putri; Romi Adetio Setiawan; Syaifuddin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i1.31088

Abstract

The development of app-based food delivery services is driving increasingly fierce competition, requiring companies to maintain customer trust and satisfaction to increase repeat orders. This study aims to reveal the influence of honesty, transparency, and service quality on repeat orders among GrabFood users in Bengkulu City. The research method used was a quantitative approach with a survey design. Data were collected through questionnaires distributed to GrabFood users in Bengkulu City and then analyzed using multiple linear regression analysis. The results showed an R-Square value of 0.359, indicating that 35.9% of the Repeat Order variable on GrabFood (Y) is influenced by Honesty (X1), Transparency (X2), and Service Quality (X3), while the remainder is influenced by other factors. In conclusion, honesty, transparency and service quality simultaneously have a positive and significant influence on repeat orders on GrabFood because it has a significance value of 0.000 which is smaller than 0.05, but partially only service quality is significant. It is recommended that future research examine other factors that may influence repeat orders, such as price, promotions, or customer satisfaction, which were not examined in this study.
Co-Authors Indriani Hernisyah Putri Maslika Rahayu Nonie Afrianty Romi Adetio Setiawan