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All Journal Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Bharasumba Jurnal Multidispliner
Natasya Amalia
Universitas Sunan Giri Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Kegiatan Sosial melalui Pemberian Bantuan Sembako dan Baju Layak Pakai Bagi Masyarakat Kurang Mampu di Brebek, Waru, Sidoarjo Rahayu Mardikaningsih; Natasya Amalia; Didit Darmawan; Fayola Issalillah; Rafadi Khan Khayru
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 2 (2026): Juni 2026 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v4i2.441

Abstract

Kondisi keterbatasan ekonomi yang dialami sebagian masyarakat di wilayah Brebek, Kecamatan Waru, Kabupaten Sidoarjo, menjadi permasalahan utama yang berdampak pada pemenuhan kebutuhan dasar sehari-hari. Dalam menanggapi hal tersebut, mahasiswa Universitas Sunan Giri Surabaya melaksanakan kegiatan sosial pada 20 Desember 2025 dengan tujuan membantu masyarakat kurang mampu sekaligus menumbuhkan kepedulian dan tanggung jawab sosial mahasiswa. Kegiatan ini dilaksanakan menggunakan metode Participatory Learning and Action (PLA), dengan keterlibatan langsung mahasiswa dalam proses identifikasi kebutuhan, penyaluran bantuan sembako dan pakaian layak pakai, serta interaksi dengan masyarakat setempat. Hasil kegiatan menunjukkan bahwa bantuan yang diberikan dapat membantu meringankan beban kebutuhan dasar masyarakat penerima, sementara bagi mahasiswa, kegiatan ini meningkatkan pemahaman terhadap kondisi sosial di lingkungan sekitar serta memperkuat kemampuan kerja sama dan empati sosial. Namun demikian, masih diperlukan perbaikan dalam penentuan kriteria penerima bantuan dan pengelolaan kegiatan agar pelaksanaan pengabdian sosial ke depan dapat berjalan lebih tepat sasaran dan berkelanjutan. 
Analisis Kualitas Produk, Persepsi Harga, Dan Kepuasan Konsumen Pada Produk Khong Guan Vara Zahira Septifia; Natasya Amalia
Jurnal Multidisipliner Bharasumba Vol 5 No 03 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i03.2741

Abstract

The increasingly dynamic competition in the biscuit industry is driving companies to continuously maintain product quality and set prices that align with the value perceived by consumers. This study aims to examine consumer perceptions of product quality, price perceptions, and consumer satisfaction with Khong Guan products. The study employed a descriptive qualitative approach, involving 15 informants selected through purposive sampling. Data were collected through semi-structured interviews and then analyzed using the interactive analysis model developed by Miles, Huberman, and Saldaña, which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that taste, product safety, variety, and packaging are the aspects that most influence consumer satisfaction. Most informants assessed that Khong Guan’s prices are commensurate with the quality received and remain competitive with similar products. Consumer satisfaction is also reflected in the tendency to make repeat purchases and provide recommendations to other consumers.
Co-Authors Didit Darmawan Fayola Issalillah Rafadi Khan Khayru Rahayu Mardikaningsih Vara Zahira Septifia