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Vara Zahira Septifia
Universitas Sunan Giri Surabaya
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Pengabdian Mahasiswa Melalui Pembagian Sembako dan Pakaian Layak Pakai Bagi Masyarakat Rentan di Wilayah Pagesangan Misbachul Munir; Vara Zahira Septifia; Muhammad Yusron Maulana El-Yunusi; Muchammad Catur Rizky; Ronal Abbiyu
Jurnal Pengabdian Vol. 5 No. 1 (2026): Januari-Juni
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/b9a62c21

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) yang dilakukan oleh mahasiswa Universitas Sunan Giri Surabaya di wilayah Pagesangan merupakan upaya membantu masyarakat rentan melalui penyaluran sembako dan pakaian layak pakai. Metode yang digunakan adalah pendekatan PLA, sehingga mahasiswa secara aktif terlibat dalam mengidentifikasi kebutuhan melalui observasi, wawancara, dan diskusi kelompok. Hasil kegiatan menunjukkan bahwa partisipasi mahasiswa tidak hanya meringankan beban ekonomi masyarakat, tetapi juga meningkatkan kesadaran sosial dan rasa empati di kalangan mahasiswa. Selain itu, analisis SWOT dilakukan sebagai sarana untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam program ini. Respons positif dari masyarakat secara langsung menunjukkan bahwa dampak signifikan ini tidak hanya menambah pengalaman siswa tetapi juga memperkuat hubungan antara mahasiswa dan masyarakat. Melalui pengabdian ini, diharapkan dapat menjadi contoh untuk menciptakan kegiatan serupa di masa depan, dengan mengintegrasi penekanan pada keberlanjutan dan pelatihan mahasiswa.
Analisis Kualitas Produk, Persepsi Harga, Dan Kepuasan Konsumen Pada Produk Khong Guan Vara Zahira Septifia; Natasya Amalia
Jurnal Multidisipliner Bharasumba Vol 5 No 03 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i03.2741

Abstract

The increasingly dynamic competition in the biscuit industry is driving companies to continuously maintain product quality and set prices that align with the value perceived by consumers. This study aims to examine consumer perceptions of product quality, price perceptions, and consumer satisfaction with Khong Guan products. The study employed a descriptive qualitative approach, involving 15 informants selected through purposive sampling. Data were collected through semi-structured interviews and then analyzed using the interactive analysis model developed by Miles, Huberman, and Saldaña, which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that taste, product safety, variety, and packaging are the aspects that most influence consumer satisfaction. Most informants assessed that Khong Guan’s prices are commensurate with the quality received and remain competitive with similar products. Consumer satisfaction is also reflected in the tendency to make repeat purchases and provide recommendations to other consumers.
Co-Authors Misbachul Munir Muchammad Catur Rizky Muhammad Yusron Maulana El-Yunusi Natasya Amalia Ronal Abbiyu