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All Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat ABDI WIDYA NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Irwan Hifu
Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences Other

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Pengembangan Kreativitas Mahasiswa melalui Usaha Kerajinan Bunga Hias dari Kresek Bekas Bernilai Ekonomi Muhammad Juwantho Lewa; Ilhamurahman Hubaib; Devi Eka Zulianti; Farel Pratama; Irwan Hifu; Lian Aminarti Wa Ode; Misbah; Tiara Savitri
ABDI WIDYA NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2026): Juni
Publisher : LPPM Universitas Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65175/witara.v2i1.165

Abstract

Plastic waste and the high unemployment rate among young people remain significant challenges that require innovative and sustainable solutions. This community service program aimed to develop the creativity of students and youth through the utilization of used plastic bags to create decorative flower crafts with economic value. The method employed was Project-Based Learning (PjBL), which actively involved participants in the stages of planning, implementation, and product evaluation. Data were collected through observation, documentation, and simple interviews. The program involved 7 participants who successfully produced 3 decorative flower arrangements made from used plastic bags as the final products of the training. The results showed that participants were able to transform plastic waste into products with aesthetic and economic value. In addition, participants acquired practical skills in plastic waste utilization and improved their understanding of waste management based on the principles of reduce, reuse, and recycle (3R). The activity also fostered environmental awareness and entrepreneurial spirit by encouraging participants to view plastic waste as a valuable resource for creative and marketable products. Therefore, the utilization of used plastic bags into decorative flower crafts can serve as an alternative community empowerment strategy that supports plastic waste reduction while promoting the development of the creative economy among young people.
Pendampingan Pemasaran UMKM Somay Melalui Whatsapp Dan Baliho Sebagai Upaya Penguatan Promosi Usaha Harjun Harjun; Abdullah Igo BD; Yuniyarti Ahiri; Abdul Rahman; Nadhine Dwi Aura Rellya; Irwan Hifu
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vrngjc98

Abstract

This study examines the application of conventional marketing and the challenges of digitalization faced by micro-scale somay (steamed fish cake) sellers in the area of the Faculty of Teacher Training and Education (FKIP), Halu Oleo University. The aim of the study is to identify marketing patterns, barriers to digital adoption, and to provide simple yet applicable solutions to improve market reach and digital payment usage. The study used a qualitative approach through direct observation and in-depth interviews with two micro-entrepreneurs: Bapak Husein, who operates from a fixed location near KOPMA, and Bapak Andi, who sells by roaming around the Masjid Muallim area. Both informants have been running their businesses for 10 and 15 years, respectively. Findings reveal that both sellers still rely predominantly on conventional marketing methods such as word-of-mouth and physical presence, while facing challenges including unstable daily income, limited promotional reach, and low digital literacy. Although both have adopted QRIS as a digital payment option, its usage remains suboptimal due to customer habits favoring cash transactions. As practical interventions, the team assisted in creating a WhatsApp customer group and designing a promotional banner (baliho) incorporating QRIS information. These low-cost digital solutions are expected to enhance business visibility, strengthen customer communication, and gradually increase digital transaction rates among micro-entrepreneurs.
Co-Authors Abdul Rahman Abdullah Igo BD Devi Eka Zulianti Farel Pratama Harjun, Harjun Ilhamurahman Hubaib Lian Aminarti Wa Ode Misbah Muhammad Juwantho Lewa Nadhine Dwi Aura Rellya Tiara Savitri Yuniyarti Ahiri