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All Journal Interdisciplinary Social Studies El-Mujtama: Jurnal Pengabdian Masyarakat
Suci Adella Fatmawati
Universitas Swadaya Gunung Jati
Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Enhancing Customer Satisfaction Through AI Chatbots and Electronic Service Quality Suci Adella Fatmawati; Siska Ernawati Fatimah
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1107

Abstract

The growth of the e-commerce platform has stimulated the utilisation of the digital-based technology as the means of enhancing the service and customer satisfaction. It seeks to explore the relationship between the quality of e-services and AI chatbots to determine customer satisfaction in e-commerce websites Cirebon City. This is a quantitative study in which 200 representatives aged 15-40 years were used to gather data by using a structured questionnaire. Structural Equation Modeling Partial Least Squares (SmartPLS) is employed as the technique of data analysis. The outcome is that the electronic service quality will be more influential with the coefficient of 0.553, and AI chatbots will have a positive influence with the path coefficient of 0.296. The R² obtained is 0.613, which is a result that the quality of AI chatbots and electronic services can explain 61.3 percent of the changes in the customer satisfaction. These results demonstrate that the electronic service quality is the dominant factor when it wants to raising the level of customer satisfaction and that chatbots based on artificial intelligence can improve the user experience provided in case of the interaction with the e-commerce websites.
Upaya Peran Mahasiswa KKN UGJ dalam Meningkatkan Minat Baca di SDN 2 Karangwangi Kabupaten Cirebon Muhammad Farhat Luthfi; Najwa Aulia; Inel Kadefi; Zahratun Nazieha; Farel Maryam Aruman; Gina Fadilah; Fiyana Trijuni; Suci Adella Fatmawati; Intan Aprillyanti; Widyana Lestari; Fiska Noviana; Mutiara Triani; Meylina Safitri; DIva Fauziah; Iqlima Anindiya; Dewi Rara Santi; Ade Saefu Rohman; Lindan Alfarizi; Agustiyan Rizky; Rubian Saputra; Muhammad Ivan; Ilham Fauzian Andika; Mohammad Abim; Juan Dinar Pinasti; Kholidah; Mohd. Abi Rafdi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.10102

Abstract

This community service activity, conducted by the Literacy-Thematic KKN students of Universitas Swadaya Gunung Jati at SDN 2 Karangwangi, aimed to improve students’ reading interest through structured literacy programs. Initial observations showed limited facilities, including the absence of a proper library, insufficient book collections, and an unrealized reading corner, while the School Literacy Movement (GLS) was not optimally implemented. To overcome these challenges, several activities were carried out such as writing stories inspired by books, book reviews, reading aloud, literacy-based projects, village literacy competitions, school literacy visits, and the establishment of a reading corner. The implementation of these programs increased students’ enthusiasm for reading and encouraged them to utilize available facilities. Furthermore, the activities fostered students’ creativity, as reflected in their literary works displayed on the reading corner board. The program also motivated the school to sustain literacy initiatives by appointing a responsible teacher and planning future improvements
Co-Authors Ade Saefu Rohman Agustiyan Rizky Dewi Rara Santi DIva Fauziah Farel Maryam Aruman Fiska Noviana Fiyana Trijuni Gina Fadilah Ilham Fauzian Andika Inel Kadefi Intan Aprillyanti Iqlima Anindiya Juan Dinar Pinasti Kholidah Lindan Alfarizi Meylina Safitri Mohammad Abim Mohd. Abi Rafdi Muhammad Farhat Luthfi Muhammad Ivan Mutiara Triani Najwa Aulia Rubian Saputra Siska Ernawati Fatimah Widyana Lestari Zahratun Nazieha