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All Journal Jurnal PAJAR (Pendidikan dan Pengajaran) Kontekstual: Jurnal Ilmu Komunikasi
Hillary Tasya Medina
LSPR Institute of Communication and Business
Arts Education Languange, Linguistic, Communication & Media Social Sciences Other

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Narrative Communication and Sustainability Perception: How Eco-Conscious European Consumers interpret Illipe Butter Hillary Tasya Medina; Aditya Nugroho Pratomo; Dhita Widya Putri
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.4688

Abstract

This study analyzes how eco-oriented European consumers evaluate sustainability narratives about illipe butter, a natural product marketed as a sustainable ingredient from Borneo, Indonesia. This study draws on green consumer behaviour, narrative persuasion, and the economics of communication sustainability to develop a risk-signalling framework. Semi-structured interviews were conducted with 12 eco-conscious consumers in Europe, and the data were analysed reflexively using thematic analysis. It was found that credibility and the availability of verifiable evidence emerged as threshold conditions shaping whether sustainability narratives were accepted or rejected. Furthermore, without credibility, emotional appeal alone is insufficient. Respondents perceived functional benefit framing to anchor sustainability claims in tangible product performance, thereby enhancing perceived value. Thus, the counterbalanced emotional appeal resulted in the most favourable responses when sustainability claims were framed in a functionally beneficial manner. This research connects the risk-value narrative with mechanisms within sustainable communication.
AI-Mediated Speaking Practice in EFL and ESL Learning: An Applied Communication Framework Perspective Alan Munandar; Ari Santoso Widodo Poespodihardjo; Hillary Tasya Medina
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 10 No. 4 (2026): July
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v10i4.1486

Abstract

This systematic literature review investigates how artificial intelligence transforms speaking practice in English as a Foreign Language (EFL) and English as a Second Language (ESL) contexts through an applied communication framework. Unlike prior reviews that evaluate AI-mediated speaking primarily in terms of linguistic outcomes, this study employs communicative competence theory, the willingness-to-communicate (WTC) model, and computer-mediated communication (CMC) theory as an integrated analytical lens to interpret how AI reconfigures the communicative conditions of oral language development. Following PRISMA 2020 guidelines, the review synthesises 37 peer-reviewed articles published between 2021 and 2026, sourced from Scopus, Web of Science, ERIC, and ScienceDirect. Thematic synthesis generated four analytical categories: AI as a conversational partner, AI as a feedback mechanism, AI as affective support, and AI as a constrained communication environment. Findings indicate that AI-supported practice consistently enhances pronunciation, fluency, and willingness to communicate, whilst also revealing persistent limitations in pragmatic sensitivity, authentic interactional transfer, and equitable access. The principal novel contribution of this review is the conceptual framework of ‘Mediated Communicative Scaffolding’, which repositions AI not as an automated correction tool but as a structured communicative environment that prepares learners for authentic human interaction. This theoretically grounded framework offers practical guidance for integrating AI into communication-oriented speaking pedagogy.
Co-Authors Aditya Nugroho Pratomo Alan Munandar Ari Santoso Widodo Poespodihardjo Dhita Widya Putri