<![CDATA[Background/Problem Statement: The increasing use of Instagram as a platform for information dissemination encouraged various literacy communities to use it for promotion and education. However, the utilization of the @bengkulu.membaca Instagram account continues to face challenges in enhancing user engagement and expanding user reach. Purpose: This study aims to analyze the utilization of Instagram @bengkulu.membaca through an infopreneurship approach. Method: This study employed a descriptive qualitative approach. Data were collected through interviews with the Public Relations and Documentation (Pubdekdok) team, the community founder, and followers. The data were analyzed through data reduction, data display, and conclusion drawing. Result: Instagram @bengkulu.membaca repackaged information through Canva-based infographics. The use of infographic carousel content as an information repackaging strategy successfully attracted followers’ attention and facilitated information dissemination and documentation. The infopreneurship approach implemented by the account also succeeded in establishing partnerships with sponsors and media partners to support literacy programs such as the donation of 1.000 books, seminars, and mosque reading corners. However, these partnerships primarily contributed to offline activities. Although the Bookstagram concept had been implemented, its effectiveness remained limited, as it had not yet successfully attracted new visitors. Conclusion: The Bengkulu Membaca Community has used Instagram as a medium for information dissemination and fostering literacy community networks. This study shows that the use of Instagram by literacy communities is more effective in supporting social collaboration activities than in enhancing users’ digital literacy. These findings emphasize the need to strengthen digital interaction strategies so that Instagram functions not only as an information medium, but also as a community engagement platform.]]>
