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Community-Based Chinese Verbal Communication and Ethnic Malay in Jambi City Yusnaini Yusnaini; Eraskaita Ginting
Jurnal Studi Sosial dan Politik Vol 4 No 1 (2020): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v4i1.4710

This research departs from the curiosity of researchers related to the interaction process in intercultural communication, which is mostly influenced by differences in culture. Realizing excellent or effective communication with different cultural backgrounds, not as difficult as imagined and not as easy as many people think. When communicating and interacting in different cultures, many things must be considered and allow for misunderstandings. This study focused on verbal communication by using the theory of symbolic interaction to sharpen the analysis of verbal communication of ethnic Chinese and Malay ethnicity in controlling conflict in Jambi City. Data collection techniques included participant observer/observation, observation without participation, in-depth interviews, and documentation. The results of the study found a model of verbal communication that occurred between Chinese and Malay ethnic groups, namely the transactional model consisting of several components, namely language and how to speak. To realize effective communication, language, and ways of speaking have an essential role in capturing and conveying messages and symbols in verbal communication carried out.

Motif Pemilih Muslim dalam Memilih Calon Presiden 2019-2024 (Studi Fenomenologi dalam Kontestasi Pemilihan Presiden di Sumatera Selatan) Ahmad Muhaimin; Eraskaita Ginting
Tamaddun: Jurnal Kebudayaan dan Sastra Islam Vol 19 No 2 (2019): Tamaddun: Jurnal Kebudayaan dan Sastra Islam
Publisher : Fakultas Adab dan Humaniora UIN Raden Fatah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/tamaddun.v19i2.4381

Penelitian ini berangkat dari keingintahuan peneliti terkait dengan motif pemilih muslim dalam melihat calon presiden. Banyak alasan dan yang melatarbelakangi seorang pemilih untuk memilih presiden yang dianggap layak untuk memimpin Indonesia. Sebelum memilih dan memutuskan pilihannya biasanya pemilih akan mendapatkan informasi baik dari orang lain, media massa maupun media sosial, tetapi masalahnya banyak pemilih yang hanya melihat calon kandidat secara mendasar dan sisi yang terlihat dari luar. Padahal idealnya banyak yang harus diperhatikan dan diketahui sehingga seorang pemilih mendapatkan informasi yang benar. Selanjutnya dengan melihat kandidat yang akan dipilihnya secara detail, pemilih dapat mengenal lebih dalam dan kesalahan memilih calon kandidat dapat diminimalisir. Penelitian ini difokuskan kepada motif pemilih muslim dengan menggunakan teori motif guna mempertajam analisis motif pemilih muslim dalam menentukan calon presiden yang akan dipilih.Selain wawancara dan observasi, angket jugamenjadi alat pengumpulan data. Hasil penelitian didapati motif utama pemilih muslim memilih Jokowi-Ma’aruf adalah karena mereka sangat mencintai rakyat kecil, Selanjutnya, alasan bijaksana, cerdas dan sederhana. Simbol keberhasilan pembangunan infrastruktur pada masa kepemimpinan Jokowi sebelumnya juga mempengaruhi pemilih muslim memilih pasangan ini. Sementara itu, motif pemilih muslim terhadap calon kandidat Prabowo-Sandi yaitu dinilai memiliki karakter tegas, gagah dan berwibawa. Kemudian pemilih tertarik dengan visi misi pasangan ini, selanjutnya karena pasangan ini didukung oleh ulama, merakyat dan dari militer.

Explaining Role of Cadre Understanding and Values of Political Parties towards Women’s Legislative Candidacy in Jambi Yusnaini Yusnaini; Eraskaita Ginting
Jurnal Studi Sosial dan Politik Vol 5 No 2 (2021): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v5i2.9824

Cadre formation is essential in a political party. The current phenomenon is that many political parties have not been able to carry out the selection and regeneration process as expected, especially for women legislative candidates. In comparison, the quality of cadres in a political party determines the selling power of the social party. This study is essential to do considering that the legislative members who sit as people's representatives in the DPR must carry out their functions as people's representatives in conveying their aspirations and ideas to the government. The Legislature who is elected as the people's representatives in communicating aspirations must be people or cadres who have capability and acceptability. The purpose of this study was to determine the role of regeneration in understanding party values. The results of this study can provide recommendations to political parties in selecting and nominating their members. The qualitative research method with a phenomenological study approach and systems theory in organizational communication is considered relevant for analyzing existing cases. Data was collected through interviews with party officials, women legislative members, female legislative candidates in Jambi city, political observers or academics. The results showed that the higher the quality of the cadre system carried out by a political party, the better the quality of the party’s cadres when occupying political positions both internally and externally.

Social Media User in Receiving and Sharing Hoax Information: Overview from Motivation Level Melisa Arisanty; Niken Febrina; Gunawan Wiradharma; Eraskaita Ginting
Jurnal Studi Sosial dan Politik Vol 6 No 1 (2022): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v6i1.12238

Social media is a very vulnerable medium for the spread of hoax information. Based on various research survey references, social media currently remains the main source of circulating hoaxes. Ironically, many hoax information that is spread can cause unrest, conflict, slander, overthrow each other, and excessive fear. On the other hand, the characteristics of social media make it easier for users to share information on their social networks. With a description of the problem conditions regarding the spread of hoax information that is very complex, it is necessary to increase social media users' awareness and information literacy. However, the strategy to increase the awareness of social media users is not easy to formulate. In advance, it is necessary to know the biggest motives of social media users in receiving and redistributing hoax information. Based on research using a quantitative approach through a cross-sectional survey strategy, it has been found that the motives that most often underlie social media users in receiving hoax information are dominated by the information exposure process motive and the viral information motive. In addition, someone's motive for sharing hoax information is the motive for low information literacy and cultural motives for sharing information.

LIVE IN STIGMA: “FAT SHAMING” OF WOMAN (DISCOURSE ANALYSIS ON FACEBOOK SOCIAL MEDIA FAT WOMEN ASSOCIATION OF INDONESIA) Eraskaita Ginting; Gunawan Wiradharma
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 1 (2023): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i1.4924

Stigma obesitas cenderung terus beredar di masyarakat hingga saat ini. Misalnya, banyak wanita gemuk yang dianggap serakah dan malas. Penelitian ini bertujuan untuk menganalisis dinamika stigma dalam kehidupan sehari-hari yang dialami oleh wanita yang kelebihan berat badan (obesitas) dan memaparkan diskriminasi yang dirasakan oleh wanita obesitas. Penelitian ini mengamati komunitas Asosiasi Wanita Gemuk Indonesia (KAGUMI) di grup Facebook. Penelitian ini merupakan analisis kualitatif melalui stigma mendalam tentang obesitas yang muncul dari diskusi melalui postingan dan komentar anggota kelompok komunitas di Facebook. Penelitian ini dirancang untuk menyajikan analisis lengkap tentang hidup dalam stigma "mempermalukan" di akun grup Facebook Asosiasi Wanita Gemuk Indonesia (KAGUMI). Analisis wacana digunakan untuk mengeksplorasi postingan dan komentar yang berkaitan dengan obesitas.

The Involvement of Women’s Instant Politics in the Legislative Candidates From 2019-2024 Base on Gender Justice in Jambi City Yusnaini Yusnaini; Eraskaita Ginting
Jurnal Komunikasi Vol 17, No 2 (2023): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i2.21658

In the 2019 legislative elections, the issue of women's representation in politics, as much as 30%, is interesting to study. Law No.7 of 2017 in article 245 states that the list of prospective candidates contains at least 30% women. The problem now is the lack of women's interest in politics and the lack of female cadres. Political parties need to find an instant way to make women more than only commodities to fulfill the party's qualification requirements. This study aims to explore the dynamics of women's involvement in legislative nominations in Jambi City and the government's participation in maximizing women's involvement. This research was conducted in Jambi City using a case study approach. The selection of the data was from political party officials and at the same time, they became the research informants. In addition, the General Election Commission (KPU) of the City of Jambi was a supplementary informant. Data collection was done through brainstorming and interviews. This research uses the theory of liberal feminism and the theory of gender politics. Furthermore, this research will find a model of gender equality in politics based on gender justice in terms of representation in the political world by showing partiality to be on the agenda and the issues of women.

Kesenjangan Sosial antara Pedagang Perempuan Etnis Melayu dan Tionghoa: Social Inequality among the Female Merchants of Ethnic Malay and Chinese Eraskaita Ginting; Yusnaini Yusnaini
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.126

People in Jambi city assume that Pasar Hong Kong, a traditional market located in Jelutung sub-district, is “a Chinese market”, even some areas in the city of Jambi such as Jelutung, Koni, and Talang Banjar are dominated by the ethnic of Chinese. This research aims to explore how social inequality that occurs due to the advantages and disadvantages of an ethnic group so that it can affect individual attitudes that damage social capital. This research uses a case study approach with in-depth interviews and literature study as data collection techniques. The subjects of this study were ethnic Malay and Chinese female merchants in Pasar Hong Kong, Jambi city, Indonesia. This research found that social inequalities that occur among the female merchants of ethnic Malay and Chinese in Pasar Hongkong occur naturally, where both merchants and buyers have a high tolerance when interacting. Although sometimes there are differences in attitude when the merchants serve different ethnic buyers. The involvement of traditional leaders in managing social inequalities is very important due to the lack of assimilation among ethnic Malay and Chinese.

Strategi Power Of Mouth pada Pemasaran dalam Meningkatkan Loyalitas Pelanggan : (Studi pada: Bunga Tanjung Wedding Gallery) Aisyah Balqis; Eraskaita Ginting; Badaruddin Azarkasyi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2082

Penelitian ini bertujuan untuk menganalisis strategi power of mouth yang diterapkan oleh Bunga Tanjung Wedding Gallery, perusahaan yang bergerak di bidang layanan pernikahan, dalam meningkatkan loyalitas pelanggannya. Strategi power of mouth adalah konteks pemasaran yang mengacu pada pemanfaatan word of mouth (WOM), atau rekomendasi dari mulut ke mulut, sebagai alat untuk meningkatkan loyalitas pelanggan. Dalam industri pernikahan yang semakin kompetitif, penting bagi perusahaan untuk mengidentifikasi dan menerapkan strategi-strategi yang efektif guna menarik dan mempertahankan pelanggan. Metode yang digunakan adalah pendekatan kualitatif deskriptif, di mana data dikumpulkan berdasarkan wawancara dan obeservasi. Hasil penelitian menunjukkan bahwa Bunga Tanjung berhasil menerapkan strategi power of mouth dengan efektif melalui pendekatan/komunikasi yang baik dan terbuka pemberian kualitas layanan yang tinggi, adanya program loyalitas dan lain sebagainya.

Upaya Humas Kementerian Agama Sumsel dalam Mengelola Komunikasi dan Kerja Sama dengan Lembaga Pendidikan Rosi Ayu Hermawanti; Eraskaita Ginting; Gita Astrid
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7085

This research aims to describe and analyze the efforts of the Public Relations Office of the Regional Office of the Ministry of Religious Affairs of South Sumatra Province in managing communication and building cooperation with educational institutions. The focus of the study is directed at the communication patterns applied, relationship management strategies, as well as the obstacles and solutions developed by the Public Relations Office. The approach used is descriptive qualitative with in-depth interview, observation, and documentation techniques. The research results show that the Public Relations department has made efforts to carry out communicative and coordinative functions through the use of digital communication media, face-to-face meetings, activity publications, and routine evaluations with educational partners. The established cooperation is based on mutual trust, openness, commitment, and shared benefits. However, there are still challenges such as schedule changes, limited signal in some areas, and a shortage of PR human resources. Efforts to overcome these issues are made through rescheduling, strengthening communication, enhancing the use of digital media, and conducting cross-sector coordination.

Komunikasi Pelayanan Publik Perusahaan Daerah Air Minum (PDAM) Dalam Menangani Keluhan Pelanggan (Studi Pada (PDAM) Tirta Darma Muara Enim Provinsi Sumatera Selatan) Salsabila Ramadhani; Eraskaita Ginting; M. Arif setiawan
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pelayanan air bersih merupakan kebutuhan dasar masyarakat yang menuntut kinerja pelayanan publik yang efektif,responsif, dan komunikatif. Perusahaan Daerah Air Minum (PDAM) sebagai Badan Usaha Milik Daerah memilikitanggung jawab besar dalam menyediakan layanan tersebut sekaligus menangani berbagai keluhan pelanggan. Penelitianini bertujuan untuk menganalisis komunikasi pelayanan publik PDAM Tirta Darma dalam menangani keluhan pelangganterkait pelayanan air bersih di Desa Teluk Lubuk, Kabupaten Muara Enim, serta mengidentifikasi hambatan komunikasiyang dihadapi. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan datadilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasipelayanan publik PDAM masih didominasi oleh komunikasi interpersonal secara langsung, namun belum sepenuhnyaberjalan efektif. Hambatan utama meliputi keterbatasan sumber daya manusia, kurangnya sistem komunikasi terintegrasi,lambatnya respons terhadap keluhan, serta minimnya transparansi informasi kepada pelanggan. Penelitian inimenyimpulkan bahwa peningkatan kualitas komunikasi pelayanan publik, khususnya komunikasi yang empatik,transparan, dan responsif, sangat diperlukan untuk meningkatkan kepuasan dan kepercayaan masyarakat terhadap PDAM.

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