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All Journal Finance and Business Management Journal (FBMJ) Jurnal Mahasiswa Sosial Humaniora (JUMASH)
siti julaeha
universitas majalengka
Humanities Economics, Econometrics & Finance Social Sciences

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Kritik Sosial Pada Lirik Lagu Bayar Bayar Bayar Karya Band Sukatani: Analisis Wacana Kritis Fairchlough siti julaeha
Jurnal Mahasiswa Sosial Humaniora Vol 3 No 1 (2026): Vol 3 No 1 2026
Publisher : LP2MI Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jumash.v3i1.16708

Abstract

Penelitian ini bertujuan menganalisis lagu "Bayar Bayar Bayar" oleh Band Sukatani sebagai wujud kritik sosial dengan menggunakan pendekatan Analisis Wacana Kritis Norman Fairclough. Lagu ini menggambarkan kegalauan masyarakat mengenai praktik birokrasi yang korup, beban ekonomi, serta penyalahgunaan kekuasaan oleh individu dalam institusi, terutama kepolisian. Studi ini menerapkan metode kualitatif dengan pendekatan etnografi virtual serta analisis teks, praktik diskursif, dan kegiatan sosial dalam lirik lagu. Temuan penelitian mengindikasikan bahwa lirik lagu yang berulang dan jelas berfungsi sebagai sarana perlawanan simbolik yang mencerminkan ketidakadilan sosial dan ekonomi di Indonesia. Dengan distribusi digital dan reaksi masyarakat, lagu ini berhasil menciptakan ruang diskursif anyar yang mencerminkan kesadaran bersama tentang ketidakadilan. Studi ini menyimpulkan bahwa musik, khususnya genre punk, masih berfungsi sebagai alat komunikasi politik dan cerminan ideologis di zaman digital.
Driving Consumer Purchasing Decisions in MSME Souvenir Retail: A Case Study of Toko Jongko Waiti Pipih Sopiyan; Deni Istiono; Siti Julaeha
Finance and Business Management Journal Vol. 4 No. 1 (2026): JULY
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v4i1.19288

Abstract

This study investigates the determinants of consumer purchasing decisions in the souvenir retail sector, focusing on Toko Oleh-oleh Jongko Waiti. Despite shifting market dynamics, the establishment has maintained robust sales over the past three years, signaling strong customer buying interest. This research aims to empirically analyze the individual and simultaneous effects of pricing strategies and product assortment (completeness) on consumer purchasing decisions. Utilizing a descriptive-verificative approach, data were gathered via a survey questionnaire from a sample of 100 respondents, selected through an accidental sampling technique. Data analysis was executed using multiple linear regression, supplemented by classical assumption tests, F and t-tests, and the coefficient of determination). The empirical findings indicate that pricing strategies exert a positive and statistically significant influence on purchasing decisions. Concurrently, product assortment also significantly and positively affects consumer choices. Simultaneously, both predictors serve as robust determinants of purchasing decisions. These insights underscore the imperative for retail managers to optimize pricing fairness and expand product variety to sustain competitive advantage.
Co-Authors DENI ISTIONO Pipih Sopiyan