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Journal : JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)

E-Commerce As Marketing Media for Home Industry Products: E-Commerce Sebagai Media Pemasaran Produk Industri Rumah Tangga Andrianof, Harkamsyah
Journal of Community Service and Application of Science Vol. 3 No. 1 (2024): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/db397w60

Abstract

This community service aims to help groups of housewives who experience difficulties in marketing their products. So far, housewife groups only market it to stalls around the village or traditional markets. Sometimes waiting for special orders for certain events, and this is not fixed. As a result of limited product marketing, the economic output generated by the housewife group is not optimal. The Community Service Team has prepared activities to overcome problems that arise for groups of housewives by providing training on application use mobile ecommerce in marketing products. Product marketing with mobile e-commerce because this application can be used on smartphone / Smartphones are available to almost everyone, including housewives, who on average also have smartphones. With training given to groups of housewives in terms of use mobile with the application e-commerce then this group of housewives are already using it e-commerce which makes it easier and faster to sell the products they have produced. So that the results obtained from this training were an increase in product sales and from previous sales and the economy of the housewife group increased. Apart from that, it is also easier for housewives to market their products with applications mobile ecommerce.
Human Resource Management Training To Improve The Performance Of Social Organizations In Optimizing Community Empowerment Programs: Pelatihan Manajemen Sumber Daya Manusia Untuk Meningkatkan Kinerja Organisasi Sosial Dalam Mengoptimalkan Program Pemberdayaan Masyarakat Aggy Pramana Gusman; Andrianof, Harkamsyah; Andrica Putra, Okta
Journal of Community Service and Application of Science Vol. 3 No. 2 (2024): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/j0ry1r63

Abstract

Human resource management (HR) training is very important in improving the performance of social organizations in society. In Koto Parak Padang Village, many social organizations focus on community empowerment, but most face obstacles in effective human resource management. Therefore, this community service aims to provide training to managers and members of social organizations in Koto Parak Padang Village about the basic principles of HR management and ways to optimize organizational performance. This training covers topics such as HR planning, recruitment, training, career development, and performance evaluation. Apart from that, participants are also trained in managing conflict and building effective communication in social organizations. The method used in this service is a participatory approach, where participants are actively involved in group discussions and share experiences. Data is collected through surveys and interviews to determine more specific training needs and to evaluate changes after training. The expected result of this activity is an increase in the capacity of managers and members of social organizations in managing human resources more professionally, which in turn can increase the effectiveness of the community empowerment programs being implemented. Thus, it is hoped that this training can make a significant contribution to social and economic development in Koto Parak Padang Village.
Socialization of the Visual Meaning of Basiba as a Cultural Identity Minangkabau to the Younger Generation through Digital Media: Sosialisasi Makna Visual Basiba sebagai Identitas Budaya Minangkabau kepada Generasi Muda melalui Media Digital Sayuti, Muhammad; Melisa Suardi; Steffany; Okta Andrica Putra; Harkamsyah Andrianof
Journal of Community Service and Application of Science Vol. 4 No. 1 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/8arthg26

Abstract

Basiba is an important element in traditional Minangkabau women's clothing, possessing profound philosophical value and reflecting local cultural identity. However, amidst globalization and the dominance of popular culture, the younger generation is beginning to lose touch with traditional cultural symbols, including Basiba. This community service project aims to disseminate the visual meaning of Basiba as a Minangkabau cultural identity to the younger generation through a digital media-based visual communication design approach. This topic was chosen based on the urgency of preserving local cultural values in a format relevant to media developments and the information consumption patterns of today's young generation. Partners in this activity are student and university students in Padang City who have a Minangkabau background but have minimal knowledge about the philosophy of traditional clothing. The community service method includes observation, focus group discussions (FGDs), creation of digital visual content (such as infographics, educational videos, and social media campaigns), and evaluation through questionnaire before and after the activity. The results showed an increased understanding and appreciation of the visual meaning of Basiba, as well as an increased interest in relearning other local cultural symbols. Digital media has proven effective in bridging cross-generational communication and rebuilding a lost cultural identity. This activity underscores the importance of visual strategies and digital technology in supporting the sustainable preservation of Minangkabau culture among the younger generation.