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All Journal Jurnal Pemberdayaan Masyarakat Studies in English Language and Education
T. Silvana Sinar
Universitas Sumatera Utara, Indonesia
Social Sciences

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Linguistic Landscape on Food and Beverage Signboards in Binjai City Anggita Pratiwi; T. Silvana Sinar; Rahmadsyah Rangkuti; Rusdi Noor Rosa
Jurnal Pemberdayaan Masyarakat Vol 4, No 2 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i2.390

Abstract

The linguistic landscape in the food and beverage scene of Binjai City, North Sumatra, reflects and celebrates the city's rich cultural diversity and flavorful cuisine. This study explores the linguistic landscape of the food and beverage sector in Binjai City, highlighting how language use in public signage reflects both local culture and global influences. As the city experiences rapid urban growth and increasing exposure to global trends, its signage offers valuable insights into the intersection of language, identity, and commerce. The research aimed to (1) analyze the linguistic features of food and beverage signboards and (2) examine the reasons behind language choices made by business owners. Using a qualitative methodology, comprising observation and documentation, the study investigated 96 signboards. The results showed that 67.71% were monolingual, predominantly in Indonesian, while 32.29% were bilingual, with a notable presence of English. The inclusion of English was not merely decorative but served a strategic purpose: to project an image of modernity, professionalism, and appeal to consumers influenced by global trends. These findings reveal how Binjai's linguistic landscape is shaped by a dynamic interplay between preserving local identity and embracing international appeal. This research enhances our understanding of how globalization influences linguistic practices in urban settings, offering a valuable case study that informs cross-cultural discussions about language, identity, and commerce.
Metafunctional signifying elements in Angkola ceremonial discourse: A Systemic Functional Linguistic analysis Ilham Sahdi Lubis; Nurlela Nurlela; T. Silvana Sinar; Eddy Setia
Studies in English Language and Education Vol. 13 No. 1 (2026)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v13i1.193

Abstract

This study aimed to describe the realization of metafunctional meanings, the organization of the lexicogrammatical system, and the enactment of social context in the Angkola ceremonial discourse within the framework of Systemic Functional Linguistics (SFL). Specifically, the study focused on identifying metafunctional meaning-forming elements, explaining the structural organization of Angkola lexicogrammar, and examining how social context was linguistically realized. A qualitative research design was employed to achieve these objectives. The data were collected from audio-recordings, document analysis, interviews, participant observation, direct observation, and introspection. The data were analyzed interactively and continuously until the analysis reached saturation. The findings revealed that all metafunctional meaning-forming elements were realized in the Angkola ceremonial discourse, and each element played a role in clarifying the functional meanings of words within the analyzed clauses. Experiential meaning was realized through Process, Participant, and Circumstantial elements; Interpersonal meaning was realized through Mood and Residue; and Textual meaning was realized through Theme and Rheme. The Theme element was further classified into Marked Topical Theme and Unmarked Topical Theme. These findings contributed to the documentation and linguistic understanding of local languages, supporting sustainable linguistic knowledge development and inclusive learning practices. The study implied that SFL-based analysis can be effectively applied to regional languages to enrich linguistics education, preserve linguistic diversity, and strengthen language-based pedagogical materials.
Co-Authors Anggita Pratiwi Eddy Setia Ilham Sahdi Lubis Nurlela Nurlela Rahmadsyah Rangkuti Rusdi Noor Rosa