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All Journal Jurnal Pemberdayaan Masyarakat Studies in English Language and Education
Rusdi Noor Rosa
Universitas Sumatera Utara, Indonesia
Social Sciences

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Linguistic Landscape on Food and Beverage Signboards in Binjai City Anggita Pratiwi; T. Silvana Sinar; Rahmadsyah Rangkuti; Rusdi Noor Rosa
Jurnal Pemberdayaan Masyarakat Vol 4, No 2 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i2.390

Abstract

The linguistic landscape in the food and beverage scene of Binjai City, North Sumatra, reflects and celebrates the city's rich cultural diversity and flavorful cuisine. This study explores the linguistic landscape of the food and beverage sector in Binjai City, highlighting how language use in public signage reflects both local culture and global influences. As the city experiences rapid urban growth and increasing exposure to global trends, its signage offers valuable insights into the intersection of language, identity, and commerce. The research aimed to (1) analyze the linguistic features of food and beverage signboards and (2) examine the reasons behind language choices made by business owners. Using a qualitative methodology, comprising observation and documentation, the study investigated 96 signboards. The results showed that 67.71% were monolingual, predominantly in Indonesian, while 32.29% were bilingual, with a notable presence of English. The inclusion of English was not merely decorative but served a strategic purpose: to project an image of modernity, professionalism, and appeal to consumers influenced by global trends. These findings reveal how Binjai's linguistic landscape is shaped by a dynamic interplay between preserving local identity and embracing international appeal. This research enhances our understanding of how globalization influences linguistic practices in urban settings, offering a valuable case study that informs cross-cultural discussions about language, identity, and commerce.
Theme and rheme: The contribution of thematic progression to the cohesiveness of writing discussion texts Rusdi Noor Rosa; T. Thyrhaya Zein; Isvanelly Anwar
Studies in English Language and Education Vol. 13 No. 1 (2026)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v13i1.85

Abstract

Writing a discussion text presents a formidable challenge for university students as they grapple with diverse viewpoints, potentially impeding the attainment of cohesion. This paper aims to investigate the contributions of thematic progression to the cohesiveness of ideas within the discussion texts written by university students. Using a descriptive method, this study involved 35 third-year students from the English Department at Universitas Sumatera Utara as the participants. The data were collected using a writing test, during which the students were asked to write a discussion text consisting of between four and five paragraphs. The analysis was conducted using an interactive model of data analysis. The results of the study illuminate the prevalence of simple linear progression as the dominant thematic progression pattern in the students’ discussion texts, indicating their concerted efforts towards fostering cohesion. However, the frequent use of constant continuous theme progression suggests potential areas for improvement in the students’ texts. In conclusion, the thematic progression patterns employed in the students’ discussion texts underscore the criticality of judiciously selecting suitable thematic progressions to improve idea cohesion. This research sheds light on the imperative role of thematic progression in fortifying the cohesiveness of ideas within discussion texts, offering valuable insights for educators and learners alike.
Co-Authors Anggita Pratiwi Isvanelly Anwar Rahmadsyah Rangkuti T. Silvana Sinar T. Thyrhaya Zein