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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Business and Quality Research
Ahadiati Rohmatiah
Universitas Merdeka Madiun, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Electronic Word of Mouth, Product Quality, and Price on Repurchase Intention Among MM Bakery Consumers Muhammad Zidan Ashari; Ahadiati Rohmatiah; Novy Rachma Herawati
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3883

Abstract

This study aims to analyze the partial and simultaneous influence of Electronic Word of Mouth, Product Quality, and Price on Repurchase Intention among customers of MM Bakery Madiun. This is a quantitative research, utilizing a sample size of 100 customers (the number of respondents was determined using the Lemeshow formula). The data analysis techniques employed were multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R2). The research findings indicate that: 1) Partially, Electronic Word of Mouth, Product Quality, and Price all have a significant influence on Repurchase Intention among MM Bakery Madiun customers. 2) Simultaneously, the variables Electronic Word of Mouth, Product Quality, and Price collectively have a significant influence on Repurchase Intention among MM Bakery Madiun customers.
Influence of Ease of Use, Service Features, and Promotion on the Intensity of DANA E-Wallet Usage (A Study on Students of Universitas Merdeka Madiun) Rizaldy Dafa Efendi; Tatik Mulyati; Ahadiati Rohmatiah
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4640

Abstract

The rapid advancement of financial technology has revolutionized transaction methods from cash to cashless systems, with digital wallets like DANA becoming highly integrated into the daily routines of college students. This study aims to analyze the influence of ease of use, service features, and promotion on the intensity of DANA e-wallet usage among students of Universitas Merdeka Madiun. A quantitative causal explanatory research design was adopted. A purposive and stratified random sampling technique was used to select 170 active student respondents from a total population of 1,070 active students. Data were collected using structured questionnaires and analyzed using multiple linear regression analysis. The results demonstrated that ease of use, service features, and promotion simultaneously and positively predict the intensity of DANA e-wallet usage, F (3, 166) = 54.40, p < 0.001, explaining 48.7 percent of the variance (Adjusted R Square = 0.487). Partially, ease of use (t = 6.837, p < 0.001), service features (t = 6.524, p < 0.001), and promotion (t = 8.436, p < 0.001) each have a positive and significant effect on the intensity of usage, with promotion acting as the most dominant determinant. The study concludes that ease of use, service features, and promotion significantly contribute to shaping the intensity of e-wallet usage among students. The study recommends that e-wallet providers simplify transaction processes, innovate service features, and maintain attractive promotional programs to systematically enhance user engagement.
The Influence of Leadership Humility, Work Engagement, and Monetary Rewards on Employee Creativity with Knowledge Sharing as a Mediating Variable (A Study at PT Kimia Farma Trading & Distribution Madiun) Very Bangun Sulistyo; Ahadiati Rohmatiah; Mintarti Indartini
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4642

Abstract

One of the key factors of marketing success at PT Kimia Farma Trading & Distribution Madiun, which operates in the distribution and trading of health products, is employee creativity. Considering the importance of employee creativity, companies must be able to understand the various factors that encourage employee creativity. This study aims to empirically prove the influence of leadership humility, work engagement, and monetary rewards on employee creativity through the mediation of knowledge sharing among employees of PT Kimia Farma Trading & Distribution Madiun. The study population was all 67 employees of PT Kimia Farma Trading & Distribution Madiun in 2026. The entire population was sampled, so the sampling technique used was total sampling. The research instrument used a questionnaire. The data analysis technique used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of the study show that: 1) Leadership humility, work engagement, and monetary rewards do not directly influence employee creativity, 2) Leadership humility, work engagement, and monetary rewards directly influence knowledge sharing, 3) Knowledge sharing directly influences employee creativity, 4) Knowledge sharing mediates the influence of leadership humility and monetary rewards on employee creativity with fully mediated, 5) Knowledge sharing does not mediate the influence of work engagement on employee creativity among employees of PT Kimia Farma Trading & Distribution Madiun.
Co-Authors Mintarti Indartini Muhammad Zidan Ashari Novy Rachma Herawati Rizaldy Dafa Efendi Tatik Mulyati Very Bangun Sulistyo