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All Journal Journal of Shariah Economics
Naswaa Hasyim
Universitas Jambi
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Persepsi Return, Persepsi Risiko, Dan Literasi Keuangan Syariah Terhadap Keputusan Berinvestasi Generasi Z Kota Jambi Pada Saham Syariah Naswaa Hasyim; Lucky Enggrani Fitri; Aditya Pratama
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/r62cx267

Abstract

This study aims to analyze the effect of perceived return, perceived risk, and Islamic financial literacy on the investment decisions of Generation Z in Jambi City regarding Islamic stocks. This study used a quantitative approach with purposive sampling. Data were collected through questionnaires and analyzed using PLS-SEM. The results show that perceived return and Islamic financial literacy have a positive and significant effect on investment decisions, while perceived risk has no significant effect.
Co-Authors Aditya Pratama Lucky Enggrani Fitri