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All Journal Jurnal Akta Jurnal Ilmiah Manajemen Kesatuan
Rekno Sulandjari
Universitas Pandanaran, Indonesia
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of First-Time Voter Characteristics in the 2024 Legislative Election in Jayawijaya Regency: A Perspective of Local Wisdom and Political Culture Siti Khikmatul Rizqi; Renida Jozelina Torobi; Rekno Sulandjari; Putera Astomo
JURNAL AKTA Vol 13, No 2 (2026): June 2026
Publisher : Program Magister (S2) Kenotariatan, Fakultas Hukum, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/akta.v13i2.51788

Abstract

Research on the characteristics of first voters in the Legislative Election in Jayawijaya Regency is essential for understanding the political preferences of young voters, formulating effective campaign strategies, evaluating the success of political socialization, increasing voter participation, and supporting more accurate public policy planning. This study aims to analyze the characteristics of first voters in the 2024 Legislative Election in Jayawijaya Regency. The research employs a descriptive method with a qualitative approach. A total of 30 informants were selected using purposive sampling techniques. Data were collected through observation, in-depth interviews, and documentation, then analyzed using qualitative analysis stages, including data collection, data reduction, data presentation, and conclusion drawing. The findings reveal that first voters in Jayawijaya tend to exhibit two types of characteristics: primordial and rational. However, the dominant tendency remains within the primordial type, where voting decisions are primarily influenced by similarities in religion, ethnicity, or tribe.
The Impact of Digital Financial Literacy on Investment Decisions in Mutual Funds and Money Markets among Millennials Didin Fatihudin; Fitria Ningrum Sayekti; Murdiani Sukarana; Rekno Sulandjari; Gregorius Paulus Tahu
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5142

Abstract

The rapid growth of digital financial services has transformed how individuals manage and invest their money, particularly among millennials who are more inclined to use online platforms for financial transactions. This study investigates the impact of digital financial literacy on investment decisions in mutual funds and money markets among millennials. As digital platforms become increasingly prevalent, understanding how millennials’ financial literacy affects their ability to make informed investment choices is crucial. The research employs a library research method, analyzing secondary data from scholarly articles, books, and previous studies. The findings indicate that millennials with higher levels of digital financial literacy make more informed and strategic investment decisions, demonstrating improved risk management and better use of digital platforms. In contrast, those with lower financial literacy are more prone to impulsive decisions and external influences. The study concludes that enhancing digital financial literacy is essential for empowering millennials to make responsible investment choices, thereby contributing to better financial outcomes and sustainable wealth building. These findings imply that policymakers, educators, and financial institutions should prioritize digital financial education programs to strengthen millennials’ decision-making capabilities and promote long-term financial stability.
The Role of Social Media Analytics in Optimizing Consumer Engagement and Digital Advertising Campaigns Heriyana Heriyana; Hendri Setiadi; Rekno Sulandjari; Andita Andita; Faizah Syihab
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5156

Abstract

The rapid growth of digital technology has transformed social media into a strategic platform for consumer interaction and digital advertising. Organizations are increasingly required to utilize data-driven approaches to improve marketing effectiveness. This study aims to analyze the role of social media analytics in enhancing consumer engagement and optimizing digital advertising campaign performance in the Indonesian context. A qualitative research design using a systematic literature review was employed. Data were collected from reputable academic databases, including Scopus, Web of Science, Google Scholar, and ScienceDirect. The selected studies were analyzed using content analysis and thematic synthesis to identify key patterns and relationships among variables. The findings indicate that social media analytics significantly improves consumer engagement through content optimization, sentiment analysis, personalization, and influencer evaluation. In addition, analytics enhances advertising effectiveness by enabling precise targeting, real-time performance monitoring, and cross-channel attribution. These mechanisms contribute to higher click-through rates, conversion rates, and return on advertising spend. The study confirms that social media analytics supports evidence-based marketing decisions and strengthens competitive advantage in the digital marketplace. The results provide both theoretical and practical implications for organizations seeking to improve their digital marketing strategies through data-driven approaches.
Co-Authors Andita Andita Didin Fatihudin Faizah Syihab Fitria Ningrum Sayekti Gregorius Paulus Tahu Hendri Setiadi Heriyana Heriyana Murdiani Sukarana Putera Astomo Renida Jozelina Torobi Siti Khikmatul Rizqi