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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Indovisi
Hendri Setiadi
Universitas Bunda Mulia, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Role of Social Media Analytics in Optimizing Consumer Engagement and Digital Advertising Campaigns Heriyana Heriyana; Hendri Setiadi; Rekno Sulandjari; Andita Andita; Faizah Syihab
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5156

Abstract

The rapid growth of digital technology has transformed social media into a strategic platform for consumer interaction and digital advertising. Organizations are increasingly required to utilize data-driven approaches to improve marketing effectiveness. This study aims to analyze the role of social media analytics in enhancing consumer engagement and optimizing digital advertising campaign performance in the Indonesian context. A qualitative research design using a systematic literature review was employed. Data were collected from reputable academic databases, including Scopus, Web of Science, Google Scholar, and ScienceDirect. The selected studies were analyzed using content analysis and thematic synthesis to identify key patterns and relationships among variables. The findings indicate that social media analytics significantly improves consumer engagement through content optimization, sentiment analysis, personalization, and influencer evaluation. In addition, analytics enhances advertising effectiveness by enabling precise targeting, real-time performance monitoring, and cross-channel attribution. These mechanisms contribute to higher click-through rates, conversion rates, and return on advertising spend. The study confirms that social media analytics supports evidence-based marketing decisions and strengthens competitive advantage in the digital marketplace. The results provide both theoretical and practical implications for organizations seeking to improve their digital marketing strategies through data-driven approaches.
Digital transformation strategies for enhancing transparency and efficiency in public asset management systems Ady Setiawan; Robert Marbun; Hendri Setiadi; Scherly Hansopaheluwakan; Wahyuddin Albra
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19075208

Abstract

Digital transformation has become a strategic priority for improving governance, accountability, and operational effectiveness in the public sector. However, evidence on its role in enhancing transparency and efficiency in public asset management remains fragmented. This study aimed to synthesize digital transformation strategies for improving public asset management. A qualitative Systematic Literature Review (SLR) following the PRISMA 2020 guidelines was conducted using 52 peer-reviewed studies published between 2015 and 2025. The included studies were critically appraised, and thematic coding achieved substantial inter-rater reliability (Cohen's κ = 0.84). The analysis identified five strategic dimensions: digital infrastructure, integrated asset information systems, data governance and interoperability, transparency enhancement, and efficiency enhancement. Integrated asset information systems and data governance emerged as the strongest enablers of transparency and operational efficiency. The proposed Digital Transformation Strategy Framework integrates technological, governance, institutional, transparency, and efficiency dimensions into a unified model for public asset management. These findings provide practical and theoretical guidance for strengthening transparency, efficiency, accountability, and public value creation.
Co-Authors Ady Setiawan Andita Andita Faizah Syihab Heriyana Heriyana Rekno Sulandjari Robert Marbun Scherly Hansopaheluwakan Wahyuddin Albra