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Sinergi Maqasid Al-Syariah Dan Sustainable Development Goals (SDGs) Dalam Mewujudkan Pembangunan Berkelanjutan Hamzah Zainuri; Muliadi; Ikhsan Fajri; Wahyuddin
Journal of Contemporary Indonesian Islam Vol. 5 No. 1 (2026): Journal of Contemporary Indonesian Islam
Publisher : Postgraduate Program UIN Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jcii.v5i1.7910

Abstract

Sustainable development has become an increasingly important global agenda in addressing various contemporary challenges, such as poverty, social inequality, environmental degradation, and limited access to education and healthcare. The Sustainable Development Goals (SDGs) serve as a global development framework focused on human well-being and sustainability. Within the Islamic tradition, Maqasid al-Shari’ah places human welfare as the primary objective of Shari’ah through the protection of religion (hifz al-din), life (hifz al-nafs), reason (hifz al-‘aql), lineage (hifz al-nasl), and property (hifz al-mal). This study aims to analyse the conceptual relationship between Maqasid al-Shari’ah and the SDGs and to explain how the synergy between the two can support sustainable development. The study employs a qualitative approach using the library research method. Data were obtained from various relevant literature sources, including Scopus-indexed journal articles, accredited national journals, academic books, official SDG documents, as well as classical and contemporary works on Maqasid al-Sharia. Data analysis was conducted using content analysis techniques through a process of identification, classification, comparison and synthesis of the reviewed literature. The results indicate a strong alignment between the objectives of Maqasid al-Syariah and the SDG targets, particularly in the areas of health, education, poverty eradication, social equality and equitable governance. Islamic economic instruments such as zakat, waqf, sukuk, and Islamic social finance also hold great potential in supporting the achievement of various SDG goals. This study concludes that the synergy between Maqasid al-Syariah and the SDGs can serve as a more holistic development framework by integrating economic, social, environmental, moral, and spiritual dimensions to realise sustainable well-being.
PENGARUH BRANDING INFLUENCER, DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SKINCARE HANASUI Nurjanah; Ageng Putri Yusnanda; Eni Haryani Bahri; Hamzah Zainuri; Abdul Hamid
el-Amwal Vol. 9 No. 2 (2026): El-Amwal
Publisher : Fakultas Ekonomi dan Bisnis Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v9i2.28172

Abstract

The growing competition within the local skincare industry in Indonesia, which encourages companies to optimize marketing strategies through influencers, digital marketing, and product quality improvements to influence consumer purchase intention. This study aims to analyze the influence of Branding Influencers, Digital Marketing, and Product Quality on Purchase Intention for Hanasui skincare products, both partially and simultaneously. The research employs a quantitative approach using a survey method through questionnaires distributed to 96 respondents who were aware of or had used Hanasui skincare products. The sampling technique used was purposive sampling, while data analysis was conducted through validity and reliability tests, t-test, F-test, multiple linear regression analysis, and the coefficient of determination (Adjusted R²). The t-test results show that partially, the Branding Influencer variable has a positive and significant effect on purchase intention with a t-value of 2.061 > 1.661 and a significance level of 0.042 < 0.05; Digital Marketing has a positive and significant effect with a t-value of 4.187 > 1.661 and a significance level of 0.000 < 0.05; and Product Quality has a positive and significant effect with a t-value of 4.950 > 1.661 and a significance level of 0.000 < 0.05. Furthermore, the F-test results indicate that the three variables simultaneously have a significant effect on Purchase Intention with an F-value of 176.883 > 2.47 and a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.847 indicates that the three variables explain 84.7% of the variation in Purchase Intention, while the remaining 15.3% is influenced by other factors outside the scope of this study.