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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Akuntansi Jurnal Ilmiah Manajemen dan Akuntansi
Helena Maniku
Universitas Bina Sarana Informatika
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Other

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PERAN BELANJA SUBSIDI TRANSPORTASI TERHADAP MOBILITAS PENDUDUK PADA TRANSJAKARTA Indah Yuli Kustianah; Helena Maniku; Shafa Kamilah Maryza; Najwa Nur Kamila; Andini Khoirunnissa; Dudi Duta Akbar
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/t0g44p20

Abstract

This study analyzes the role of transportation subsidy expenditure in supporting population mobility through TransJakarta services from the perspective of governmental accounting. Using a descriptive approach through literature review and documentation study, this research examines the relationship between subsidies as fiscal input, service improvement as output, and mobility as policy outcome. Data were obtained from the 2024 Regional Government Financial Report of DKI Jakarta Province, Statistics Indonesia publications, and relevant studies on transportation subsidies and urban mobility. The findings show that transportation subsidies are associated with improved mobility indicators, reflected in the increase in TransJakarta passengers from approximately 285 million in 2023 to 413 million in 2025. Service improvements also supported wider mobility access. However, these improvements cannot be attributed solely to subsidies without further causal testing. The decline in subsidy per passenger indicates potential efficiency improvement in budget utilization.
ANALISIS STRATEGI DIGITAL MARKETING DAN FENOMENA FEAR OF MISSING OUT (FOMO) TERHADAP PERMINTAAN KONSUMEN MINUMAN BOBA: STUDI KASUS CHATIME Najwa Nur Kamila; Indah Yuli Kustianah; Helena Maniku; Kamilah Maryza
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/3jzyrt44

Abstract

This study aims to analyze the role of Fear of Missing Out (FOMO) and digital marketing strategies on consumer demand in the bubble tea industry, with Chatime as the case study. The research employed a descriptive qualitative method through observations and interviews, supported by secondary data collected from journals, articles, and related publications. The findings indicate that FOMO and digital marketing strategies implemented through social media, particularly TikTok and Instagram, influence consumer interest and purchasing decisions. Digital promotions in the form of vouchers, engaging visual content, and influencer endorsements were found to increase product demand. The data show that 50% of transactions in January 2025 were generated through TikTok vouchers, indicating the strong influence of digital promotions on consumer behavior. However, demand remains fluctuating due to changes in social media trends and market competition. Therefore, the utilization of FOMO and digital marketing can effectively increase consumer demand in the short term, but long-term business sustainability requires product innovation, customer loyalty programs, and adaptability to changing market trends.
ANALISIS PPN DAN BEA MASUK TERHADAP HARGA JUAL PRODUK KOLEKSI POP MART DI INDONESIA Helena Maniku; Indah Yuli Kustianah; Shafa Kamilah Maryza; Najwa Nur Kamila
Jurnal Ilmiah Akuntansi Vol. 2 No. 4 (2025): November : Jurnal Ilmiah Akuntansi (JILAK)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/x4rpwx07

Abstract

This study aims to analyze the effect of Value Added Tax (VAT) and import duties on the selling price of collectible products, using Pop Mart in Indonesia as a case study. The research employs a descriptive qualitative approach by collecting data through direct and online surveys, as well as reviewing secondary sources such as journals, articles, and relevant tax regulations. The findings indicate that VAT and import duties influence price determination but do not significantly increase the selling price. This is due to Pop Mart Indonesia receiving bulk supplies directly from the parent company, which reduces the tax burden per unit. Products sold through official stores have more stable and affordable prices compared to those obtained through unofficial channels such as personal shopping services. Therefore, an efficient distribution structure and compliance with tax regulations enable the company to maintain competitive prices in the domestic market.
Optimasi Bisnis Fashion Lokal: Peran Sistem Pengendalian Manajemen dalam Strategi Digital Marketing Hawa Khalilah Nuryadini; Nayla Arifiani; Mahfudallah Abshar Musa; Helena Maniku; Ammar Ziko Mukhtar; Putri Latifa Nur Aulia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9702

Abstract

Penelitian ini bertujuan menganalisis dan mensintesis pengaruh kompensasi serta motivasi kerja terhadap kinerja karyawan pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia melalui metode Systematic Literature Review (SLR). UMKM memiliki peranan penting dalam menjaga stabilitas ekonomi nasional, namun masih menghadapi tantangan dalam pengelolaan sumber daya manusia, terutama terkait pemberian kompensasi, peningkatan motivasi, dan pencapaian kinerja karyawan yang optimal. Data penelitian diperoleh dari 21 artikel terdahulu yang dipublikasikan pada rentang tahun 2022 hingga 2026. Artikel yang dianalisis mencakup berbagai objek UMKM, seperti sektor kuliner, industri kreatif, perdagangan, dan jasa transportasi. Hasil kajian menunjukkan bahwa kompensasi, baik finansial maupun nonfinansial, cenderung berpengaruh positif dan signifikan terhadap produktivitas, loyalitas, disiplin, serta kualitas kerja karyawan. Kompensasi yang adil dapat meningkatkan rasa dihargai dan mendorong karyawan bekerja lebih efektif. Selain itu, motivasi kerja berperan sebagai faktor internal yang memperkuat semangat, tanggung jawab, dan komitmen karyawan dalam menyelesaikan tugas. Beberapa penelitian juga menunjukkan bahwa motivasi dapat menjadi variabel mediasi yang memperkuat hubungan antara kompensasi dan kinerja. Meskipun terdapat variasi hasil pada beberapa objek penelitian, secara umum sinergi antara kompensasi yang layak dan motivasi kerja yang tinggi terbukti menjadi faktor penting dalam peningkatan kinerja karyawan UMKM. Penelitian ini merekomendasikan pemilik UMKM untuk menerapkan sistem reward yang jelas, memberikan penghargaan nonfinansial, menciptakan lingkungan kerja kondusif, serta membangun komunikasi yang terbuka agar motivasi dan kinerja karyawan dapat terjaga secara berkelanjutan. Temuan ini diharapkan menjadi dasar pengambilan keputusan manajerial bagi pelaku UMKM dalam merancang strategi pengelolaan tenaga kerja yang lebih adil, adaptif, dan kompetitif secara berkesinambungan ke depan.
Co-Authors Akbar, Dudi Duta Ammar Ziko Mukhtar Andini Khoirunnissa Hawa Khalilah Nuryadini Indah Yuli Kustianah Kamilah Maryza Mahfudallah Abshar Musa Najwa Nur Kamila Nayla Arifiani Putri Latifa Nur Aulia Shafa Kamilah Maryza