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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Manajemen Pendidikan
M. Kharis Fadillah
Universitas Islam Negeri Raden Intan Lampung, Indonesia
Education

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MANAJEMEN KESISWAAN DALAM MENINGKATKATKAN PRESTASI AKADEMIK DAN NON AKADEMIK SISWA DI MAN 1 PESISIR BARAT Megawati Megawati; Yetri Yetri; M. Kharis Fadillah
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 11 No. 2 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v11i2.2106

Abstract

In the context of educational institutions, the implementation of these management functions serves as the primary foundation for managing various aspects of education, including student management. Student management is an integral part of educational management, specifically focusing on managing students as the primary subjects in the educational process. This study aims to analyze student management based on the planning–actuating–controlling cycle in improving students’ academic and non-academic achievements at MAN 1 Pesisir Barat. This research used a qualitative descriptive approach involving the principal, vice principal of student affairs, teachers, homeroom teachers, and extracurricular supervisors. Data were collected through interviews, observations, and documentation and analyzed using an interactive model. The results show that planning has been systematically arranged through formal documents but is not fully based on students’ achievement data. Program implementation has been carried out fairly well through academic and non-academic activities, although challenges remain such as limited facilities and uneven student participation. Evaluation has been conducted regularly but has not been optimally used as a basis for decision-making. Therefore, student management has been implemented adequately but is not yet fully integrated into a data-driven management cycle.
IMPLEMENTASI MANAJEMEN PEMASARAN DALAM MENINGKATKAN MINAT PESERTA DIDIK BARU DI SMP AL HUDA JATIAGUNG LAMPUNG SELATAN Dwi Rahayu Utami; Septuri Septuri; M. Kharis Fadillah
Jurnal Manajemen Pendidikan Vol. 11 No. 2 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i2.2177

Abstract

This study aims to analyze the implementation of educational marketing management based on the marketing mix (7Ps) in increasing student interest at SMP Al-Huda Jatiagung, South Lampung. This research employed a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving the principal, teachers, and the new student admission committee. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results indicate that the implementation of the marketing mix (7Ps), including product, price, place, promotion, people, physical evidence, and process, has been effectively carried out and contributes significantly to increasing student interest. Superior programs based on Islamic values, affordable pricing strategies, strategic location, adaptive promotional efforts, professional human resources, adequate facilities, and efficient service processes are the key factors attracting public interest. The novelty of this study lies in strengthening the analysis of the 7Ps marketing mix implementation in the context of Islamic education at the junior high school level, demonstrating that the integration of religious values with modern marketing strategies can enhance the competitiveness of educational institutions.
Co-Authors Dwi Rahayu Utami Megawati Megawati Septuri Septuri Yetri Yetri