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All Journal IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Ihsan Mulia Siregar
UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Economics, Econometrics & Finance

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Trends And Research Gaps In Islamic Digital Business: A Bibliometric And Systematic Literature Review Ihsan Mulia Siregar; Siti Ena Aisyah Simbolon; Siti Eni Aisyah Simbolon
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 12, No 1 (2026): JUNI 2026
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v12i1.19576

Abstract

The rapid expansion of global digital transformation has positioned technology as a universal solution to economic challenges; however, it has also raised concerns regarding inequality, ethical erosion, and platform dominance. This study aims to examine Islamic digital business as an alternative paradigm that integrates technological innovation with Sharia-based values, and to identify research trends, gaps, and future research directions. This study employs a systematic literature review and bibliometric analysis, following the PRISMA framework. Data were collected from the Scopus database up to March 2026, resulting in 241 peer-reviewed journal articles after a rigorous screening process. VOSviewer was employed to analyze citation networks, keyword co-occurrence, and collaboration patterns. The findings indicate that research on Islamic digital business remains limited and fragmented, with a dominant focus on fintech, Islamic finance, and blockchain. In contrast, critical dimensions such as ethics, governance, and sustainability receive relatively limited attention. The study also reveals a geographical concentration of publications in specific regions, particularly in Muslim-majority countries. This study provides important implications by emphasizing the need to develop Islamic digital business as a holistic and value-driven framework that balances efficiency, ethics, and sustainability, while encouraging broader interdisciplinary and global research collaboration.
Determinants Of Halal Cosmetic Purchase Decisions Among Generation Y And Z Consumers: Evidence From Wardah Users Determinants Of Halal Cosmetic Purchase Decisions Among Generation Y And Z Consumers: Evidence From Wardah Users Ihsan Mulia Siregar; Siti Ena Aisyah Simbolon; Tetti Maisyaroh; Maisarah Lubis; Sofa Marwah; Sri Fatimah Hasibuan; Siti Eni Aisyah Simbolon
IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Vol. 17 No. 1 (2026): IQTISHADUNA: Jurnal Ekonomi Dan Keuangan Islam
Publisher : Universitas Islam Negeri Mataram

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Abstract

The halal cosmetics industry in Indonesia has experienced rapid growth over the past decade, driven by increasing consumer awareness of halal products that emphasize not only religious compliance but also quality, safety, and ethical values. As one of the world’s largest consumers of halal products, Indonesia offers significant market potential, particularly in the cosmetics sector. Wardah, a local halal cosmetics brand, has successfully positioned itself as a market leader through continuous product innovation, strong brand awareness, and effective use of electronic word of mouth (e-WOM). This study aims to analyze the influence of product innovation, brand awareness, and e-WOM on consumers’ purchasing decisions for Wardah products. A quantitative research approach was employed using a Likert-scale questionnaire distributed to 245 Generation Y and Generation Z Wardah users in South Tapanuli. The collected data were analyzed using Partial Least Square (PLS) with SmartPLS 3.0. The results indicate that product innovation, brand awareness, and e-WOM have a positive and significant effect on purchasing decisions. The R-square value of 0.777 demonstrates that these three variables explain 77.7% of the variance in purchasing decisions, with e-WOM showing the strongest influence among the variables. These findings highlight the importance of continuous product innovation, strengthening brand awareness, and leveraging online reviews and digital communities to enhance consumer trust and purchase intention. This study provides empirical insights that can support the development of effective marketing strategies for halal cosmetics in Indonesia.
Co-Authors Maisarah Lubis Siti Ena Aisyah Simbolon Siti Eni Aisyah Simbolon Siti Eni Aisyah Simbolon Sofa Marwah Sri Fatimah Hasibuan Tetti Maisyaroh