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All Journal IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Innovative: Journal Of Social Science Research
Maisarah Lubis
UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Analisis Faktor-Faktor Yang Mempengaruhi Minat Wakif Dalam Berwakaf Pada Cash Waqf Linked Sukuk (CWLS) Dengan Altruisme Sebagai Variabel Moderasi Ahmad Afandi; Darwis Harahap; Maisarah Lubis
Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Vol 15 No 1 (2022): Al Awqaf : Jurnal Wakaf dan Ekonomi Islam
Publisher : Badan Wakaf Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47411/al-awqaf.Vol15Iss1.161

Abstract

This study aims to see the effect of knowledge, information media, religiosity on the interest of wakif in waqf in Cash Waqf Linked Sukuk. Then the researcher added the altruism variable as a moderating variable. This type of research is descriptive quantitative research and data collection using a questionnaire technique distributed to respondents. The method of determining the sample using the Slovin formula obtained 100 research respondents. The data analysis technique used Structural Equation Modeling (SEM) with the help of SmartPLS. The research shows that the variables of knowledge, information media, religiosity and altruism have a positive effect on the interest of wakif in waqf in Cash Waqf Linked Sukuk. Then for the variable altruism cannot moderate knowledge, information media and religiosity on wakif interest in waqf in Cash Waqf Linked. The results of this study are expected to be used as a source of information and reference for those in need, especially the Indonesian Waqf Board (BWI).
Determinan Preferensi Mahasiswa Dalam Menggunakan Quick Response Code Indonesian Standard (Qris) Sebagai Alat Transaksi Pembayaran Raja Sakti Putra Harahap; Ahmad Afandi; Maisarah Lubis; Leni Indriani
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.2396

Abstract

Penggunaan QRIS ini tidak hanya digunakan dikalangan masyarakat saja, tetapi mahasiswa juga sudah ada yang  menggunakannya. Akan tetapi masih banyak juga mahasiswa yang belum paham mengenai penggunaan QRIS ini.  Sehingga rumusan masalah dalam penelitian ini adalah apakah pengalaman dan persepsi berpengaruh secara parsial dan simultan terhadap preferensi mahasiswa dalam menggunakan QRIS sebagai alat transaksi pembayaran.  Penelitian ini merupakan penelitian kuantitatif. Sumber data yang digunakan adalah data primer. Teknik pengumpulan data yang digunakan adalah angket dengan jumlah sampel 74 orang. Pengukuran tingkat signifikan yang digunakan 10% atau 0,1, dan digunakan rumus slovin untuk menentukan sampel yang diperlukan. Pengolahan data menggunakan software SPSS versi 23. Teknik analisis yang digunakan adalah uji validitas, uji realibilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linear berganda, uji koefisien determinasi, uji parsial (t), dan uji simultan (F). Hasil penelitian nilai R sebesar 0,208, dan nilai R Square 0,225. Variabel uji parsial (t) menunjukkan bahwa variabel pengalaman berpengaruh positif terhadap preferensi mahasiswa dalam menggunakan QRIS. Variabel persepsi berpengaruh positif terhadap preferensi mahasiswa dalam menggunakan QRIS. Sedangkan hasil uji simultan (F) variabel pengalaman dan persepsi terdapat pengaruh terhadap preferensi mahasiswa dalam menggunakan QRIS sebagai alat transaksi pembayaran
Determinants Of Halal Cosmetic Purchase Decisions Among Generation Y And Z Consumers: Evidence From Wardah Users Determinants Of Halal Cosmetic Purchase Decisions Among Generation Y And Z Consumers: Evidence From Wardah Users Ihsan Mulia Siregar; Siti Ena Aisyah Simbolon; Tetti Maisyaroh; Maisarah Lubis; Sofa Marwah; Sri Fatimah Hasibuan; Siti Eni Aisyah Simbolon
IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Vol. 17 No. 1 (2026): IQTISHADUNA: Jurnal Ekonomi Dan Keuangan Islam
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The halal cosmetics industry in Indonesia has experienced rapid growth over the past decade, driven by increasing consumer awareness of halal products that emphasize not only religious compliance but also quality, safety, and ethical values. As one of the world’s largest consumers of halal products, Indonesia offers significant market potential, particularly in the cosmetics sector. Wardah, a local halal cosmetics brand, has successfully positioned itself as a market leader through continuous product innovation, strong brand awareness, and effective use of electronic word of mouth (e-WOM). This study aims to analyze the influence of product innovation, brand awareness, and e-WOM on consumers’ purchasing decisions for Wardah products. A quantitative research approach was employed using a Likert-scale questionnaire distributed to 245 Generation Y and Generation Z Wardah users in South Tapanuli. The collected data were analyzed using Partial Least Square (PLS) with SmartPLS 3.0. The results indicate that product innovation, brand awareness, and e-WOM have a positive and significant effect on purchasing decisions. The R-square value of 0.777 demonstrates that these three variables explain 77.7% of the variance in purchasing decisions, with e-WOM showing the strongest influence among the variables. These findings highlight the importance of continuous product innovation, strengthening brand awareness, and leveraging online reviews and digital communities to enhance consumer trust and purchase intention. This study provides empirical insights that can support the development of effective marketing strategies for halal cosmetics in Indonesia.
Co-Authors Ahmad Afandi Ahmad Afandi Harahap, Darwis Ihsan Mulia Siregar Leni Indriani Raja Sakti Putra Harahap Siti Ena Aisyah Simbolon Siti Eni Aisyah Simbolon Sofa Marwah Sri Fatimah Hasibuan Tetti Maisyaroh