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All Journal IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Journal of Education Policy Analysis
Siti Eni Aisyah Simbolon
UIN Sunan Kalijaga Yogyakarta
Economics, Econometrics & Finance Education

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Implications of Lifestyle Hedonism on Psychology Well-Being Siti Eni Aisyah Simbolon
Journal of Public Policy Analys Vol 1 No 1 (2023): June
Publisher : Business Finance Analyst Co.

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Abstract

The flow of globalization and technological sophistication have an impact on changes in people's lifestyles. The hedonistic lifestyle has become a lifestyle that is loved by the community. The lifestyle that aims to achieve this pleasure makes hedonism have implications for the psychology of individual well-being. This article aims to describe the implications of a hedonistic lifestyle on the psychology well-being. This paper uses a qualitative approach with a literature study method. The results showed that the hedonistic lifestyle was not able to achieve good psychological well-being in individuals. Furthermore, this hedonism is also able to fade morals, morals and human nature.
Determinants Of Halal Cosmetic Purchase Decisions Among Generation Y And Z Consumers: Evidence From Wardah Users Determinants Of Halal Cosmetic Purchase Decisions Among Generation Y And Z Consumers: Evidence From Wardah Users Ihsan Mulia Siregar; Siti Ena Aisyah Simbolon; Tetti Maisyaroh; Maisarah Lubis; Sofa Marwah; Sri Fatimah Hasibuan; Siti Eni Aisyah Simbolon
IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Vol. 17 No. 1 (2026): IQTISHADUNA: Jurnal Ekonomi Dan Keuangan Islam
Publisher : Universitas Islam Negeri Mataram

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The halal cosmetics industry in Indonesia has experienced rapid growth over the past decade, driven by increasing consumer awareness of halal products that emphasize not only religious compliance but also quality, safety, and ethical values. As one of the world’s largest consumers of halal products, Indonesia offers significant market potential, particularly in the cosmetics sector. Wardah, a local halal cosmetics brand, has successfully positioned itself as a market leader through continuous product innovation, strong brand awareness, and effective use of electronic word of mouth (e-WOM). This study aims to analyze the influence of product innovation, brand awareness, and e-WOM on consumers’ purchasing decisions for Wardah products. A quantitative research approach was employed using a Likert-scale questionnaire distributed to 245 Generation Y and Generation Z Wardah users in South Tapanuli. The collected data were analyzed using Partial Least Square (PLS) with SmartPLS 3.0. The results indicate that product innovation, brand awareness, and e-WOM have a positive and significant effect on purchasing decisions. The R-square value of 0.777 demonstrates that these three variables explain 77.7% of the variance in purchasing decisions, with e-WOM showing the strongest influence among the variables. These findings highlight the importance of continuous product innovation, strengthening brand awareness, and leveraging online reviews and digital communities to enhance consumer trust and purchase intention. This study provides empirical insights that can support the development of effective marketing strategies for halal cosmetics in Indonesia.
Co-Authors Ihsan Mulia Siregar Maisarah Lubis Siti Ena Aisyah Simbolon Sofa Marwah Sri Fatimah Hasibuan Tetti Maisyaroh