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All Journal Journal of Digital Business and Innovation Management
Najmi Khairunnisa Gunawan
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Library & Information Science

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Operational Business Planning Using Lean Canvas at PT ESPA: A Thematic Analysis Qualitative Interview Analysis Dendra nugraha; Shafarani Putri Raissa; Meuthya Kayla Puspita; Najmi Khairunnisa Gunawan; Aura Diva Nadira; Muhammad Fajar Wahyudi Rahman
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74084

Abstract

PT ESPA experiences recurring operational issues due to the absence of a centralized system, leading to scattered documentation, uneven workflows, and delays in reporting. This study aims to develop an operational business plan that addresses these conditions by applying the Lean Canvas framework supported by qualitative findings. Using a qualitative case study approach, data were gathered through semi-structured interviews with key internal stakeholders across strategic, managerial, and operational levels. The interview data were analyzed using thematic analysis to identify core operational problems and system requirements. The analysis revealed essential themes such as documentation inefficiency, lack of workflow standardization, and the need for an integrated digital platform accessible through multiple devices. These themes were then translated into the nine Lean Canvas components to produce a structured operational model that reflects the company’s real needs. The study concludes that integrating thematic analysis with Lean Canvas provides a practical basis for designing an operational system that improves workflow clarity, accelerates reporting, and strengthens managerial oversight.
Co-Authors Aura Diva Nadira Dendra nugraha Meuthya Kayla Puspita Muhammad Fajar Wahyudi Rahman Shafarani Putri Raissa