Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Digital Business and Innovation Management
Shafarani Putri Raissa
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Operational Business Planning Using Lean Canvas at PT ESPA: A Thematic Analysis Qualitative Interview Analysis Dendra nugraha; Shafarani Putri Raissa; Meuthya Kayla Puspita; Najmi Khairunnisa Gunawan; Aura Diva Nadira; Muhammad Fajar Wahyudi Rahman
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74084

Abstract

PT ESPA experiences recurring operational issues due to the absence of a centralized system, leading to scattered documentation, uneven workflows, and delays in reporting. This study aims to develop an operational business plan that addresses these conditions by applying the Lean Canvas framework supported by qualitative findings. Using a qualitative case study approach, data were gathered through semi-structured interviews with key internal stakeholders across strategic, managerial, and operational levels. The interview data were analyzed using thematic analysis to identify core operational problems and system requirements. The analysis revealed essential themes such as documentation inefficiency, lack of workflow standardization, and the need for an integrated digital platform accessible through multiple devices. These themes were then translated into the nine Lean Canvas components to produce a structured operational model that reflects the company’s real needs. The study concludes that integrating thematic analysis with Lean Canvas provides a practical basis for designing an operational system that improves workflow clarity, accelerates reporting, and strengthens managerial oversight.
Website Development Using SDLC Prototyping With Study Case CV. RR Jaya Transindo to Support Brand Trust in Road Freight Transport Services Shafarani Putri Raissa; Anita Safitri; Nauli Khalila Sherafina
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.77693

Abstract

Newly established B2B road freight transport companies in Indonesia face a critical credibility gap due to the absence of digital presence, limiting their ability to build initial brand trust with potential clients in an increasingly competitive market projected to reach USD 72.25 billion by 2030. This study aims to develop a website for CV. RR Jaya Transindo, a newly established B2B road freight transport company based in Mojokerto, East Java, and to assess user’s perceptions of brand trust based on their interaction with the developed website. A Research and Development (R&D) approach was adopted, applying the SDLC Prototyping model by Pressman and Maxim (2020) through five iterative phases: communication, quick plan, modeling quick design, construction of prototype, and deployment, delivery, and feedback. The website was developed using WordPress CMS with UML-based system modeling. Black-box testing across 31 test cases yielded a cumulative effectiveness score of 100%, confirming full functional conformity. Brand trust was evaluated through a quantitative survey adapted from Mal and Davies (2023) administered to 50 potential B2B clients across East, Central, and West Java. Results produced an overall mean score of 4.44, categorized as very high brand trust, indicating that the website effectively establishes a strong initial trust impression. This study demonstrates that iterative, user-feedback-driven development through SDLC Prototyping produces technically reliable systems capable of supporting initial brand trust formation in B2B road freight transport services.
Co-Authors Anita Safitri Aura Diva Nadira Dendra nugraha Meuthya Kayla Puspita Muhammad Fajar Wahyudi Rahman Najmi Khairunnisa Gunawan Nauli Khalila Sherafina