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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Bisnis Terapan Jurnal Abdi Masyarakat (JAM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Digital Business and Innovation Management
Muhammad Fajar Wahyudi Rahman
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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HEALTH TO LIVE: PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PEMBUATAN DAN PENDISTRIBUSIAN MASKER DAN HANDSANITIZER DITENGAH PANDEMIC COVID-19 DI KELURAHAN JAMBANGAN DAN PAGESANGAN KOTA SURABAYA Hujjatullah Fazlurrahman; Achmad Yasin; Moch. Khoirul Anwar; Muhammad Fajar Wahyudi Rahman
Jurnal Abdi Masyarakat (JAM) Vol 6, No 2 (2021): JAM (JURNAL ABDI MASYARAKAT)-MARET
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v6i2.002

Abstract

Sebagai wujud implementasi Tri Dharma Perguruan Tinggi pada poin Pengabdian Kepada Masyarakat (PKM), Universitas Negeri Surabaya dalam Penanganan COVID-19 melalui Unit Crisis Centre dan BEM Fakultas Ekonomi Universitas Negeri Surabaya membentuk Tim PKM untuk melakukan kegiatan "Health to Live, Pemberdayaan Ekonomi Masyarakat Melalui Pembuatan dan Penditribusian Masker dan Handsanitizer ditengah Pandemic Covid-19 di Kelurahan Jambangan dan Pagesangan Kota Surabaya". Kegiatan ini diharapkan dapat berdampak pada peningkatan kesejahteraan masyarakat, meningkatakan rasa kepedulian masyarakat serta memutus mata rantai penyebaran virus COVID-19 di Indonesia, khususnya di Surabaya, Jawa Timur
Operational Business Planning Using Lean Canvas at PT ESPA: A Thematic Analysis Qualitative Interview Analysis Dendra nugraha; Shafarani Putri Raissa; Meuthya Kayla Puspita; Najmi Khairunnisa Gunawan; Aura Diva Nadira; Muhammad Fajar Wahyudi Rahman
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74084

Abstract

PT ESPA experiences recurring operational issues due to the absence of a centralized system, leading to scattered documentation, uneven workflows, and delays in reporting. This study aims to develop an operational business plan that addresses these conditions by applying the Lean Canvas framework supported by qualitative findings. Using a qualitative case study approach, data were gathered through semi-structured interviews with key internal stakeholders across strategic, managerial, and operational levels. The interview data were analyzed using thematic analysis to identify core operational problems and system requirements. The analysis revealed essential themes such as documentation inefficiency, lack of workflow standardization, and the need for an integrated digital platform accessible through multiple devices. These themes were then translated into the nine Lean Canvas components to produce a structured operational model that reflects the company’s real needs. The study concludes that integrating thematic analysis with Lean Canvas provides a practical basis for designing an operational system that improves workflow clarity, accelerates reporting, and strengthens managerial oversight.
TRANSFORMFORMASI DIGITAL DALAM PENDIDIKAN TINGGI: PENGARUH PENGGUNAAN AI, SELF-EFFICACY, DAN BUDAYA ORGANISASI TERHADAP KINERJA DOSEN Kharisma, Fresha Kharisma; Irwan Adimas Ganda Saputra; Muhammad Fajar Wahyudi Rahman; Wenny Restikasari; Rasyidi Faiz Akbar; Mentari Septynaputri Widodo; Nurwinsyah Rohmaningtyas
Jurnal Bisnis Terapan Vol. 10 No. 1 (2026): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v10i1.8111

Abstract

Digital transformation in higher education is growing rapidly with the increasing use of Artificial Intelligence (AI) for learning and research activities. However, the success of AI implementation is greatly influenced by individual and organizational factors, including lecturer self-efficacy and organizational culture. This study aims to analyze the influence of AI use, self-efficacy, and organizational culture on lecturer performance in supporting Sustainable Development Goals (SDG) 4 on quality education. The research method uses a quantitative approach with a survey of 200 lecturers from various universities in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results showed that AI (β = 0.342; p < 0.001), organizational culture (β = 0.248; p < 0.001), and self-efficacy (β = 0.354; p < 0.001) have a positive and significant effect on lecturer performance. However, the moderating effect of organizational culture on the relationship between AI and lecturer performance was not significant. This research emphasizes the importance of individual preparedness and organizational support in improving lecturer performance through the use of digital technology. These findings provide theoretical and practical contributions to the development of digital transformation policies in higher education.
The Role of Brand Trust in Mediating the Influence of User-Generated Content on Purchase Intention of Skintific Skincare Products Olyvia Trista Surya Hendra Swari; Muhammad Fachmi; Ika Diyah Candra Arifah; Muhammad Fajar Wahyudi Rahman
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 2 (2026): September
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i2.133962

Abstract

The development of social media, especially TikTok, has changed consumer patterns in seeking information and forming purchasing decisions for skincare products, including Skintific products which are widely discussed through User-Generated Content (UGC). This study aims to analyze the influence of User-Generated Content on Purchase Intention, as well as to examine the mediating role of Brand Trust in the relationship between User-Generated Content and Purchase Intention among consumers of Skintific skincare products on TikTok. This study uses a quantitative approach with a survey method through an online questionnaire distributed to TikTok users who are familiar with Skintific products and have seen Skintific content or reviews on the platform. The sampling technique used was purposive sampling, with data collected from 206 respondents who met the criteria. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 3 software. The results show that User-Generated Content does not have a significant direct effect on Purchase Intention, but has a positive and significant effect on Brand Trust. Furthermore, Brand Trust has been shown to have a positive and significant effect on Purchase Intention, and fully mediates the relationship between User-Generated Content and Purchase Intention. These findings suggest that the influence of UGC on consumer purchase intention does not occur directly, but rather through the prior formation of brand trust. Therefore, skincare marketing strategies on social media need to focus on strengthening brand trust through authentic and credible content.
PERENCANAAN STRATEGI MODEL BISNIS LAYANAN JASA LABORATORIUM MENGGUNAKAN BUSINESS MODEL CANVAS DAN ANALISIS STRATEGIS Khusnul Khotimah; Muhammad Fajar Wahyudi Rahman; Ratih Amelia; Fresha Kharisma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 3 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i3.7828

Abstract

Penelitian ini bertujuan untuk mengevaluasi model bisnis jasa laboratorium pada Pusat Penelitian Perkebunan Gula Indonesia (P3GI) yang sedang berjalan dan merancang model bisnis baru yang lebih efektif dengan menggunakan pendekatan Business Model Canvas, matriks IFE dan EFE, analisis SWOT, serta analisis TOWS. Metode penelitian yang digunakan adalah mixed methods dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada 70 responden dan pendekatan kualitatif melalui wawancara mendalam dengan empat narasumber. Sampel dalam penelitian ini menggunakan purposive sampling yakni mementukan sampel berdasarkan kriteria atau persyaratan tertentu. Hasil penelitian menunjukkan bahwa jasa laboratorium perlu melakukan transformasi digital dalam aspek promosi, penggunaan peralatan, dan digital marketing. Selain itu, perusahaan harus mampu mempertahankan kekuatan internal yang dimiliki untuk membentuk keunggulan kompetitif berkelanjutan yang sulit ditiru oleh kompetitor. Temuan penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi pihak laboratorium dalam melakukan perbaikan layanan dan pemasaran produk sehingga tercipta pengembangan bisnis yang berkelanjutan
Co-Authors Ach. Yasin Aura Diva Nadira Dendra nugraha Fresha Kharisma Hujjatullah Fazlurrahman Ika Diyah Candra Arifah Irwan Adimas Ganda Saputra Kharisma, Fresha Kharisma Khusnul Khotimah Mentari Septynaputri Widodo Meuthya Kayla Puspita Moch. Khoirul Anwar Muhammad Fachmi Najmi Khairunnisa Gunawan Nurwinsyah Rohmaningtyas Olyvia Trista Surya Hendra Swari Rasyidi Faiz Akbar Ratih Amelia Shafarani Putri Raissa Wenny Restikasari