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All Journal Jurnal Noken: Ilmu-Ilmu Sosial Communicator Sphere
Arsy Hafiidu Tyasepti
Universitas Negeri Surabaya
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Strategi Sponsorship dalam Integrated Marketing Communication: Studi pada Brand Gojek Arsy Hafiidu Tyasepti; Indri Yunita Sari; Salwa Setyawan Nisa; Devrin Keysa Salsabilla Novia; Jauhar Wahyuni
Communicator Sphere Vol. 6 No. 1 (2026): June 2026
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v6i1.150

Abstract

This study aims to analyse the role of sponsorship within Gojek's Integrated Marketing Communication (IMC) strategy. Gojek is a technology company that provides on-demand online transportation services in Indonesia. In an increasingly competitive digital industry, companies must implement integrated, value-oriented marketing communications. In this study, sponsorship is not only recognised as a short-term promotional tool, but also as a communication strategy capable of building brand image, increasing brand awareness and strengthening long-term relationships with the community. This study employs a qualitative approach with a descriptive-analytical methodology. Data were collected through a literature review and documentation of Gojek's sponsorship practices, particularly in social and educational fields. The results demonstrate that Gojek's sponsorship is integrated with other IMC elements, including digital media, public relations, and corporate social responsibility programmes. Sponsorship significantly contributes to shaping a positive brand image, increasing brand awareness and building consumer trust and loyalty.
Analisis Framing Konflik Gaza di Era Informational Society (Studi Komparatif: Kompas.Com dan The Guardian) Arsy Hafiidu Tyasepti; Alfina Dwi Maisaroh; Indria Putri Wulandari; Zulfa Alfiatus Salwa; Tasya Alifazahra; Muhammad Danu Winata
Jurnal Noken: Ilmu-Ilmu Sosial Vol. 12 No. 1 (2026): Juni 2026
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/jn.v12i1.5773

Abstract

This study examines the framing differences in reporting the Gaza conflict by Kompas.com and The Guardian from the perspective of the informational society. The research aims to analyze how both media outlets construct the reality of the Gaza conflict and to understand the influence of their positions within the global information network on meaning-making processes. A qualitative approach with content analysis was employed to examine two news articles published on June 3, 2025, concerning the shooting of Gaza civilians during food aid distribution. The analysis was conducted using Robert Entman’s framing model, which consists of four elements: define problems, diagnose causes, make moral judgments, and treatment recommendations. The findings reveal that Kompas.com frames the Gaza conflict primarily as a humanitarian tragedy by emphasizing civilian suffering, identifying Israeli military actions as the main cause, and highlighting the need for humanitarian protection and assistance. In contrast, The Guardian frames the incident as part of broader structural issues involving aid distribution systems, blockade policies, and wider geopolitical dynamics. These differences demonstrate that media function not only as channels of information but also as producers of meaning shaped by audience characteristics, socio-political contexts, and their positions within global communication networks.
Co-Authors Alfina Dwi Maisaroh Devrin Keysa Salsabilla Novia Indri Yunita Sari Indria Putri Wulandari Jauhar Wahyuni Muhammad Danu Winata Salwa Setyawan Nisa Tasya Alifazahra Zulfa Alfiatus Salwa