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All Journal Jurnal Profetik Metafora: Education, Social Sciences and Humanities Journal THE COMMERCIUM
Jauhar Wahyuni
Universitas Negeri Surabaya
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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INTERPRETTING INTERCULTURAL COMMUNICATION APPROACH OF INDONESIAN DIASPORA IN TURKIYE Muhammad Danu Winata; Jauhar Wahyuni; Tatak Setiadi; Gilang Gusti Aji; Ilyas Akhisar
Profetik: Jurnal Komunikasi Vol. 16 No. 1 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i1.2721

Abstract

The understanding of the importance of intercultural communication carried out by the Indonesian Diaspora in Turkiye can provide an accurate picture of the actual conditions of the processes that occur in intercultural communication between Indonesian culture and Turkish culture. Qualitative descriptive research in this research was carried out with in-depth interviews with three respondents who were in Turkiye. Each represented the Indonesian diaspora in the scope of Government, namely the Cultural Attaché of the Republic of Indonesia, then the Indonesian Student Association in Turkiye, and Indonesian workers who were active in Turkiye. Research reveals that the pattern of the Indonesian diaspora in conducting intercultural communication is by understanding each other between two or more cultures and establishing close relationships in the work environment, study environment, to the social and Government environment, including an approach with adaptability to socializing styles, culinary, to the artistic attractions of each culture. With this understanding and adaptation attitude, it turns out that the Indonesian diaspora also opens up opportunities to become bridging agents in the exchange of two cultures, Indonesia and Turkiye, and shows the occurrence of a two-way intercultural communication process.
The Effectiveness of Organizational Communication in Improving the Quality of Private Universities in Gorontalo Jauhar Wahyuni; Imran Kamaruddin
Metafora: Education, Social Sciences and Humanities Journal Vol. 7 No. 02 (2023)
Publisher : Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya

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Abstract

This study aims to prove the existence of communication in organizations, especially in universities that have the effectiveness to change the attitudes and behavior of the academic community in an effort to improve the quality of higher education. Through a quantitative approach using path analysis and the results of questionnaire data processing on 182 respondents from two private universities in Gorontalo Province, namely Universitas Ichsan and Universitas Pohuwato. It can be concluded that communication in the organization has a significant effect on the quality of higher education. Aspects that contribute to organizational communication are aspects of relationships, pleasure, and action. Each aspect of organizational communication has different effects on both organizations. The differences that arise between the two universities are also shown by the differences in the dominant aspects in relation to improving the quality of private universities in Gorontalo.
ANALISIS RESEPSI PESAN EMOSIONAL DALAM IKLAN LIFEBUOY "AKAR KUAT DI BULAN SUCI" PADA GENERASI Z DI JAWA TIMUR Widiatanti .; Jauhar Wahyuni
The Commercium Vol 10 No 1 (2026): The Commercium - Januari 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i1.75330

Abstract

Pendekatan emosional melalui konsep iklan naratif kerap dimunculkan oleh merek sebagai upaya untuk menarik atensi khalayak. Kondisi ini semakin jelas ketika momentum Ramadan dimanfaatkan sebagai medium penyampaian pesan mengenai kebaikan, kehangatan, kekeluargaan, dan nilai sosial. Iklan Lifebuoy Akar Kuat di Bulan Suci merupakan salah satu contoh implementasi pemanfaatan strategi storytelling melalui narasi kehilangan figur ibu sebagai pemicu keterlibatan emosional audiens. Penelitian ini menggunakan metode kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam terhadap tujuh informan yang tergolong dalam Generasi Z yang tersebar di wilayah provinsi Jawa Timur. Analisis dilakukan dengan merujuk pada Teori Resepsi Stuart Hall untuk menggambarkan variasi pemaknaan audiens berdasarkan pengalaman, latar belakang, dan kerangka pengetahuan masing-masing informan. Hasil penelitian menunjukkan bahwa Generasi Z menafsirkan pesan emosional dalam iklan Lifebuoy Akar Kuat di Bulan Suci secara beragam. Empat informan berada pada kategori pemaknaan dominant-hegemonic dengan melakukan penerimaan pesan secara utuh yang didasarkan pada perasaan empati dan nilai kekeluargaan yang ditampilkan. Dua informan berada pada kategori pemaknaan negotiated dengan menerima sebagian pesan emosional dalam iklan tersebut namun dengan pertimbangan rasional terhadap fungsi iklan. Sementara satu informan berada pada kategori pemaknaan oppositional dengan melakukan penolakan aspek emosional yang dinilai tidak sepenuhnya relevan dengan realitas sosial maupun ekspektasi audiens. Variasi pemaknaan audiens menegaskan bahwa pesan emosional dalam iklan tidak diterima secara seragam oleh Generasi Z.  
Co-Authors Gilang Gusti Aji Ilyas Akhisar Imran Kamaruddin Muhammad Danu Winata Muhammad Firaz Rizaldy Novi Ratriningtyas Tatak Setiadi Widiatanti .