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All Journal International Journal Of Computer, Network Security and Information System (IJCONSIST) Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Anisa Nurul Wilda
Universitas Hafshawaty Zainul Hasan
Computer Science & IT Economics, Econometrics & Finance

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Design and Development of a GAS-Based E-Commerce Application with UI/UX Optimization Using a User-Centered Design Approach Wahyu Nofiyan Hadi; Umi Diantika Susilowati; Anisa Nurul Wilda; Moh. Fadel; Muhammad Ichsan; Syifa Ayu Via Mika Bahrul; Rojil Ghufron; Arya Dwi Nugraha; Yoga Ari Tofan
IJCONSIST JOURNALS Vol 7 No 2 (2026): March
Publisher : International Journal of Computer, Network Security and Information System

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijconsist.v7i2.191

Abstract

Micro, Small, and Medium Enterprises (MSMEs) offering custom embroidery and tailoring services face significant challenges with digitizing orders. Conventional e-commerce platforms primarily serve ready-made products. They lack flexibility for custom workflow options, like letting customers submit their own designs or bring in clothing for embroidery. MSMEs are often burdened by ongoing server maintenance costs. This study seeks to design and implement a web-based e-commerce information system using a User-Centered Design (UCD) approach. The case study is applied to Cindy Bordir in Probolinggo. To address the research gap regarding high-cost and rigid platforms, the application introduces a zero-cost serverless architecture. This uses Google Apps Script (GAS) and Google Spreadsheet as the database. A "Hybrid Checkout" flow bridges the digital catalog experience with localized negotiation habits via WhatsApp. Results show that applying UCD via a mobile-first interface, chip-style product variations, and micro-interaction feedback effectively support custom transaction needs. Functional testing confirmed a 100% success rate for all features. Usability evaluations using the System Usability Scale (SUS) achieved an "Excellent" score of 84.5, indicating high user satisfaction. The serverless architecture paired with the hybrid checkout approach proved to be a highly cost-effective and manageable solution for MSMEs. It eliminates traditional hosting fees while maintaining operational reliability.
Analyzing Public Sentiment Toward Probolinggo UMKM Products on TikTok Through Naïve Bayes Classification and Data Visualization Umi Diantika; Wahyu Nofiyan Hadi; Anisa Nurul Wilda; Moh. Fadel; Muhammad Ichsan; Rojil Ghufron; Syifa Ayu Mika Bahrul; Arya Dwi Nugraha; Sischa Wahyuning Tyas
IJCONSIST JOURNALS Vol 7 No 2 (2026): March
Publisher : International Journal of Computer, Network Security and Information System

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijconsist.v7i2.195

Abstract

The development of social media, particularly TikTok, has become one of the main platforms for the public to provide opinions and reviews on MSME products. This research aims to analyze public sentiment towards MSME products in Probolinggo based on user comments on TikTok using the Naïve Bayes Classification method. Research data was obtained through scraping TikTok comments, followed by preprocessing steps including cleaning text, case folding, tokenizing, stopword removal, and stemming. The data was then labeled as positive, neutral, and negative sentiment before feature extraction using TF-IDF. The classification process was carried out using the Naïve Bayes algorithm combined with SMOTE on training data to overcome class imbalance, and evaluated using pure test data. The results showed that the Naïve Bayes method was able to classify sentiment with a final accuracy rate of 66.67%. The analysis showed that neutral sentiment dominated public opinion with 365 comments (47.04%), followed by positive sentiment with 341 comments (43.94%) and negative sentiment with 70 comments (9.02%). Data visualization indicated that most users responded very positively to MSME Probolinggo products on TikTok. This research is expected to help MSME actors understand consumer perceptions and improve digital marketing strategies based on social media
Pengaruh Dukungan Pemerintah, Pendidikan Kewirausahaan, Akses Teknologi, Faktor Sosial Budaya, dan Peluang Pasar Terhadap Minat Berwirausaha Startup (Studi pada Gen Z di Kota Kabupaten Probolinggo) Ummi Latifah; Wahyu Nofiyan Hadi; Umi Diantika Susilowati; Anisa Nurul Wilda; Moh. Fadel
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5104

Abstract

This study aims to analyze the influence of government support, entrepreneurship education, technology access, socio-cultural factors, and market opportunities on startup entrepreneurial intention among Generation Z in Probolinggo City and Regency. The study employed a quantitative approach with a descriptive and causal research design. Data were collected through structured questionnaires distributed to 200 respondents selected using purposive sampling. The results indicate that government support, entrepreneurship education, technology access, socio-cultural factors, and market opportunities significantly influence Generation Z's startup entrepreneurial intention. The main findings reveal that entrepreneurship education, technology access, and market opportunities are the most influential factors in fostering startup entrepreneurial intention among young people. Meanwhile, government support and socio-cultural factors also contribute positively to strengthening startup entrepreneurial intention. These findings highlight the importance of collaboration among government, higher education institutions, and industry in creating an adaptive and sustainable digital entrepreneurship ecosystem. The study implies that strengthening entrepreneurship education programs, expanding access to digital technology, and enhancing market opportunities should become strategic priorities to encourage the emergence of new startup entrepreneurs among Generation Z.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh dukungan pemerintah, pendidikan kewirausahaan, akses teknologi, faktor sosial budaya, dan peluang pasar terhadap minat berwirausaha startup pada Generasi Z di Kota dan Kabupaten Probolinggo. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan kausal. Data dikumpulkan melalui kuesioner terstruktur kepada 200 responden yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa dukungan pemerintah, pendidikan kewirausahaan, akses teknologi, faktor sosial budaya, dan peluang pasar secara signifikan memengaruhi minat berwirausaha startup Generasi Z. Temuan utama menunjukkan bahwa pendidikan kewirausahaan, akses teknologi, dan peluang pasar merupakan faktor yang paling dominan dalam mendorong minat berwirausaha startup. Sementara itu, dukungan pemerintah dan faktor sosial budaya juga memberikan kontribusi positif dalam meningkatkan minat berwirausaha. Penelitian ini menegaskan pentingnya sinergi antara pemerintah, perguruan tinggi, dan industri dalam membangun ekosistem kewirausahaan digital yang adaptif dan berkelanjutan. Implikasi penelitian menunjukkan bahwa penguatan pendidikan kewirausahaan, perluasan akses teknologi, dan peningkatan peluang pasar menjadi strategi utama dalam mendorong lahirnya wirausaha startup di kalangan Generasi Z.
Co-Authors Arya Dwi Nugraha Arya Dwi Nugraha Moh. Fadel Muhammad Ichsan Muhammad Ichsan Rojil Ghufron Sischa Wahyuning Tyas Syifa Ayu Mika Bahrul Syifa Ayu Via Mika Bahrul Umi Diantika Umi Diantika Susilowati Ummi Latifah Wahyu Nofiyan Hadi Yoga Ari Tofan