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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Ecobuss TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Journal of Electrical Engineering and Computer (JEECOM) Indo-Fintech Intellectuals: Journal of Economics and Business Horizon: Indonesian Journal of Multidisciplinary Jurnal Dedikasi Masyarakat Manajemen : Jurnal Ekonomi Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Edusight Jurnal Pengabdian Masyarakat (EduJPM)
Ummi Latifah
Universitas Hafshawaty Zainul Hasan
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BRAND IMAGE, BRAND TRUST, BRAND SATISFACTION, DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY FINANCIAL TECHNOLOGY: E-WALLET (Studi Pada Pengguna ShoppePay di Kota Probolinggo) Latifah, Ummi; Hadi, Wahyu Nofiyan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2532

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand trust, brand satisfaction, dan brand experience terhadap brand loyalty pada aplikasi ShopeePay sebagai studi kasus di industri financial technology (fintech) di Indonesia. Di era digital yang semakin berkembang, penggunaan e-wallet seperti ShopeePay menjadi semakin populer, namun persaingan antara berbagai platform masih sangat ketat. Oleh karena itu, memahami faktor-faktor yang memengaruhi loyalitas pengguna sangat penting untuk mempertahankan pangsa pasar dan meningkatkan kepuasan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada pengguna aktif ShopeePay di Kota dan Kabupaten Probolinggo. Variabel penelitian meliputi brand image, brand trust, brand satisfaction, dan brand experience yang diukur dengan menggunakan skala Likert. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil yang diharapkan dari penelitian ini adalah dapat mengidentifikasi sejauh mana brand image, brand trust, brand satisfaction, dan brand experience berkontribusi terhadap brand loyalty di aplikasi ShopeePay. Penelitian ini diharapkan dapat memberikan wawasan bagi perusahaan fintech dalam merumuskan strategi pemasaran yang lebih efektif untuk meningkatkan loyalitas pengguna dan memperkuat posisi merek mereka di pasar yang semakin kompetitif.
Design and Development of an E-commerce Application Using the Web Information System Development Methodology Hadi, Wahyu Nofiyan; Latifah, Ummi; Susilowati, Umi Diantika; Wilda, Anisa Nurul; Fadel, Moh.
Journal of Electrical Engineering and Computer (JEECOM) Vol 7, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jeecom.v7i1.10745

Abstract

The main objective of this research is to design and build an e-commerce application to enhance the competitiveness of micro, small, and medium enterprises in Sumbertaman, Probolinggo City. In the development process, the Web Information System Development Methodology (WISDM) method was used, which consists of the stages of needs analysis, design, implementation, testing, and evaluation. This research began with data collection through interviews and direct observations of local micro, small, and medium enterprises to understand the specific needs related to the e-commerce system. The research results show that the developed application is capable of meeting the needs of micro, small, and medium enterprises in terms of product management, sales transactions, and real-time data reporting. The implementation of this application is expected to provide convenience for micro, small, and medium enterprises to market their products online, improve operational efficiency, and expand market reach. Thus, this WISDM-based e-commerce application significantly contributes to the digitalization of local businesses in the era of digital transformation.
DAMPAK LOKASI, HARGA DAN FASILITAS TERHADAP MINAT BELI ULANG CAFE ONO ROSO Ummi Latifah; Samsuri Samsuri; Junaidi Junaidi; Agung Yatiningrum
Manajemen: Jurnal Ekonomi USI Vol 7 No 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/at0cef43

Abstract

Penelitian bertujuan menguji pengaruh variabel lokasi, harga dan serta fasilitas terhadap minat beli ulang Cafe Ono Roso. Desain penelitian berfokus pada analisis kausal yaitu sebab akibat. Populasi penelitian yang digunakan merupakan seluruh mahasiswa FEB Universitas Panca Marga yang berstatus aktif saat ini. Sampel yang digunakan yaitu 102 responden. Kuesioner digunakan untuk membantu peneliti mengumpulkan data yang dibantu dengan teknik skala likert 1-5, kemudian diolah dengan bantuan spss untuk mendapatkan hasil berdasar analisis regresi berganda. Hasil penelian menunjukkan bahwa lokasi, harga dan fasilitas berpengaruh terhadap minat beli ulang konsumen pada Cafe Ono Roso
Peningkatan manajemen usaha mikro kecil dan menenggah (UMKM) kursi bambu di Desa Laweyan Ummi Latifah; Ahmad Alfan Abrori; Alfi Mirsa Salsabila; Moh. Umar Abdul Hadi
Jurnal Dedikasi Masyarakat Vol. 7 No. 2 (2024): Jurnal Dedikasi Masyarakat
Publisher : P3HKI - Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jdm.v7i2.3705

Abstract

Micro, Small, and Medium Enterprises (MSMEs) specializing in bamboo crafts hold significant potential to drive local economic growth. However, they often face several challenges, such as suboptimal business management, limited production tools, and inadequate utilization of digital technology in marketing. This community engagement program aims to enhance the capacity and competitiveness of bamboo chair MSMEs in Laweyan Village, Probolinggo Regency, through business management training and digital marketing strategies. The program was implemented in four stages: preparation, implementation, monitoring, and evaluation. The results indicate improved partner understanding of business management, strategic business planning, and the application of digital marketing through social media and online marketplaces. Furthermore, MSME partners have begun to apply time management in their production processes and expanded their market reach by establishing online stores. This training has proven effective in strengthening business capacity and promoting the sustainability of bamboo craft MSMEs amidst the dynamics of a modern market economy.
Peran Marketplace pada UMKM Kota Probolinggo Sebagai Alternatif Bisnis di Era Teknologi Informasi Hadi, Wahyu Nofiyan; Latifah, Ummi; Fadel, Moh.
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 2 (2023): Volume 8 Nomor 2, Mei 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i2.1387

Abstract

Penyebaran internet merupakan hasil dari perkembangan infrastruktur teknologi informasi. Perkembangan ini telah menciptakan kerangka berpikir baru dalam menangani proses bisnis: Penggunaan infrastruktur TI dan Internet. Electronic commerce mengacu pada proses bisnis yang dijalankan dengan bantuan teknologi informasi dan internet. E-commerce adalah Perusahaan yang menggunakan ruang virtual sebagai tempat berbisnis. Beberapa perusahaan e-commerce ini juga memberikan ruang bagi para pelaku bisnis lain untuk memamerkan produk di situs e-commerce mereka. Ini menciptakan pasar virtual yang disebut Marketplace. Marketplaces, Solusi tersebut lahir dari pesatnya perkembangan teknologi informasi dan internet, telah mengguncang industri perdagangan. Tujuan dari penelitian ini adalah untuk memberikan gambaran secara umum peran pasar bagi para pelaku UMKM di Kota Probolinggo. Hasil penelitian menunjukkan bahwa digital marketing memudahkan pelaku UMKM untuk menginformasikan dan berinteraksi langsung dengan konsumen, meningkatkan market share, meningkatkan awareness pelaku UKM dan meningkatkan penjualan.
Pengaruh Citra merek, Brand Awarenness dan Kepercayaan Merek Terhadap Loyalitas merek pada Pengguna E-Commerce Latifah, Ummi; Hadi, Wahyu Nofiyan; Wilda, Anisa Nurul
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1851

Abstract

This study aims to determine the efect of brand image, brand awareness, brand trust and brand loyalty of E-Commerce costumers. This study used 35 sample respondents using a simple random sampling technique, namely a saturated sampling technique. Testing was carried out using the SPSS ver 23 application which consists of Data Quality Test, Classical Assumptions, Multiple Liner Analysis, Determinant Coefficients and Hypothesis testing. The results of the research show that the results of the t test (partial) show that there is a positive and significant influence of the variables Brand Image, Brand Awareness, and Brand Trust on Brand Loyalty. Of the three research variables, the dominant influence is the Brand Image variable because it has the largest beta coefficient value than the Brand Awareness and Brand Trust variables. The results of this research can be used to develop all e-commerce in the upcoming Keyword : Brand Image, Brand Awareness, Brand Trust And Brand Loyalty
Design And Development Of Sistem Pengambilan Keputusan Berbasis Waterfall Untuk Accelerating Digital Transformation Pada UMKM E-Business Wilda, Anisa Nurul; Susilowati, Umi Diantika; Latifah, Ummi; Hadi, Wahyu Nofiyan; Fadel, Moh.
TEKNOKOM Vol. 8 No. 1 (2025): TEKNOKOM
Publisher : Department of Computer Engineering, Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/teknokom.v8i1.247

Abstract

Penelitian ini bertujuan untuk menerapkan metodologi Waterfall dalam mengembangkan sistem pendukung keputusan untuk mendukung transformasi digital pada UMKM e-bisnis di Kecamatan Leces. Permasalahan utama yang dihadapi UMKM adalah kurangnya sistem informasi berbasis data untuk membantu proses pengambilan keputusan bisnis. Penelitian ini mengikuti pendekatan Waterfall yang terdiri dari analisis kebutuhan, perancangan sistem, pengembangan, pengujian, dan implementasi. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi dengan pelaku UMKM. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan meningkatkan efisiensi dan akurasi dalam proses pengambilan keputusan terkait manajemen stok, penjualan, dan evaluasi kinerja. Pengujian sistem mencapai tingkat keberhasilan lebih dari 90% dan tingkat kepuasan pengguna sebesar 90%. Sistem ini juga membantu pemilik UMKM mengakses data secara real-time dan mempercepat proses pelaporan penjualan. Kesimpulannya, metodologi Waterfall efektif untuk mengembangkan sistem digital bagi UMKM karena menyediakan alur kerja terstruktur yang mudah dipahami dan selaras dengan kebutuhan pengguna. Implementasi sistem ini merupakan langkah penting dalam mendukung transformasi digital UMKM e-bisnis di Kecamatan Leces.
Pengaruh Dukungan Pemerintah, Pendidikan Kewirausahaan, Akses Teknologi, Faktor Sosial Budaya, dan Peluang Pasar Terhadap Minat Berwirausaha Startup (Studi pada Gen Z di Kota Kabupaten Probolinggo) Ummi Latifah; Wahyu Nofiyan Hadi; Umi Diantika Susilowati; Anisa Nurul Wilda; Moh. Fadel
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5104

Abstract

This study aims to analyze the influence of government support, entrepreneurship education, technology access, socio-cultural factors, and market opportunities on startup entrepreneurial intention among Generation Z in Probolinggo City and Regency. The study employed a quantitative approach with a descriptive and causal research design. Data were collected through structured questionnaires distributed to 200 respondents selected using purposive sampling. The results indicate that government support, entrepreneurship education, technology access, socio-cultural factors, and market opportunities significantly influence Generation Z's startup entrepreneurial intention. The main findings reveal that entrepreneurship education, technology access, and market opportunities are the most influential factors in fostering startup entrepreneurial intention among young people. Meanwhile, government support and socio-cultural factors also contribute positively to strengthening startup entrepreneurial intention. These findings highlight the importance of collaboration among government, higher education institutions, and industry in creating an adaptive and sustainable digital entrepreneurship ecosystem. The study implies that strengthening entrepreneurship education programs, expanding access to digital technology, and enhancing market opportunities should become strategic priorities to encourage the emergence of new startup entrepreneurs among Generation Z.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh dukungan pemerintah, pendidikan kewirausahaan, akses teknologi, faktor sosial budaya, dan peluang pasar terhadap minat berwirausaha startup pada Generasi Z di Kota dan Kabupaten Probolinggo. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan kausal. Data dikumpulkan melalui kuesioner terstruktur kepada 200 responden yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa dukungan pemerintah, pendidikan kewirausahaan, akses teknologi, faktor sosial budaya, dan peluang pasar secara signifikan memengaruhi minat berwirausaha startup Generasi Z. Temuan utama menunjukkan bahwa pendidikan kewirausahaan, akses teknologi, dan peluang pasar merupakan faktor yang paling dominan dalam mendorong minat berwirausaha startup. Sementara itu, dukungan pemerintah dan faktor sosial budaya juga memberikan kontribusi positif dalam meningkatkan minat berwirausaha. Penelitian ini menegaskan pentingnya sinergi antara pemerintah, perguruan tinggi, dan industri dalam membangun ekosistem kewirausahaan digital yang adaptif dan berkelanjutan. Implikasi penelitian menunjukkan bahwa penguatan pendidikan kewirausahaan, perluasan akses teknologi, dan peningkatan peluang pasar menjadi strategi utama dalam mendorong lahirnya wirausaha startup di kalangan Generasi Z.
Enhancing Digital Skill Understanding to Support Product and Marketing Innovation for Embroidery and Snack MSMEs within the Pajarakan Maju Small and Medium Industry (IKM) Cluster, Probolinggo Regency Ummi Latifah; Adi Putra Darmawan; Sri Nurhasana; Beny Yusman; Saiful Rizal; Isyvina Unaizah Royya
Edusight Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v3i2.305

Abstract

MSMEs play a crucial role in supporting both regional and national economic growth. However, the advancement of digital technology requires MSME operators to possess an adequate understanding of how technology can be leveraged for business development. A persistent challenge for MSMEs is a limited understanding of the digital skills that can be utilized to foster product innovation and enhance marketing efforts. This situation was observed among MSMEs belonging to the IKM Pajarakan Maju group in Probolinggo Regency—specifically Lili Bordir, Cindy Bordir, and Holifah Keripik. This community service initiative aimed to enhance MSME operators' understanding of the importance of digital skills in supporting product innovation and business marketing. The activity was conducted through a collaboration between Universitas Hafshawaty Zainul Hasan (UNHASA) and Universitas Pembangunan Nasional “Veteran” Jawa Timur (UPNVJT), employing a participatory approach that included observations, field visits, sharing sessions, interactive discussions, and evaluations. The results indicate that MSME operators gained valuable insights into using digital media for promotion, the importance of establishing a business identity on digital platforms, and opportunities for product innovation enabled by digital technology. Furthermore, the activity raised participants' awareness regarding the necessity of adapting to technological advancements to boost business competitiveness. Thus, this community service initiative has made a positive contribution to improving MSME operators' digital skills, serving as a foundational step toward developing businesses that are more adaptable to the evolving digital economy.
Pengaruh Digital Marketing, Brand Image dan Promosi terhadap Keputusan Pembelian pada Kentucky Fried Chicken (KFC) Kota Probolinggo Rizal, Saiful; Darmawan, Adi Putra; Yusman, Beny; Nurhasana, Sri; Latifah, Ummi; Royya, Isyvina Unaizah
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5671

Abstract

This study aims to examine the effect of digital marketing, brand image, and promotion on consumer purchasing decisions at Kentucky Fried Chicken (KFC) in Probolinggo City. This research employs a quantitative method with a causal associative approach. The sample consists of 100 respondents who are KFC consumers in Probolinggo City, selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that digital marketing, brand image, and promotion have a significant effect on purchasing decisions both partially and simultaneously. Brand image is the most dominant variable, with the highest t-value of 7.726. These findings suggest that improving digital marketing strategies, strengthening brand image, and implementing effective promotional activities can enhance consumer purchasing decisions. However, this study is limited to three independent variables and a specific research scope, which limits generalization. Therefore, companies are advised to improve marketing strategies, and future research should include additional variables and broader research areas.  
Co-Authors Adi Putra Darmawan Agung Yatiningrum Ahmad Alfan Abrori Alfi Mirsa Salsabila Anisa Nurul Wilda Beny Yusman Darmawan, Adi Putra Fadel, Moh. Isyvina Unaizah Royya Junaidi Junaidi Moh. Fadel Moh. Fadel Moh. Umar Abdul Hadi Royya, Isyvina Unaizah Saiful Rizal Samsuri Samsuri Sri Nurhasana Umi Diantika Susilowati Umi Diantika Susilowati Wahyu Nofiyan Hadi Wahyu Nofiyan Hadi