Article Per Year (5 Year)
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All Journal Journal of Tourism Economics and Policy Journal of Governance, Taxation, and Auditing
Ni Luh Ayu Eka Widayanti
Universitas Warmadewa, Indonesia
Economics, Econometrics & Finance Public Health Social Sciences

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The Effect of Price, Product Variation, and Word of Mouth on Consumer Purchase Decisions at the Cahaya Wirama Store, Selats Branch, Karangasem Ni Luh Ayu Eka Widayanti; I Ketut Johny Pramanda Putra; I Gusti Ayu Athina Wulandari
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1998

Abstract

This study aims to examine and analyze the effects of price, product variety, and word of mouth on purchasing decisions. This study was conducted at the Cahaya Wirama Store, Selat Branch, Karangasem, with a sample of 170 respondents. All data obtained from the questionnaire distribution were subsequently analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS). The results of the study indicate that (1) Price, product variety, and word of mouth simultaneously have a significant effect on consumer purchasing decisions at the Cahaya Wirama Store, Selat Branch, Karangasem; (2) Price has a positive and significant effect on consumer purchasing decisions at the Cahaya Wirama Store, Selat Branch, Karangasem; (3) Product variety has a positive and significant effect on consumer purchasing decisions at the Cahaya Wirama Store, Selat Branch, Karangasem. (4) Word of mouth has a positive and significant effect on consumer purchasing decisions at the Cahaya Wirama Store, Selat Branch, Karangasem.
Flourishing in the Hospitality Industry: The Role of Decent Work, Work Engagement, and Psychological Safety in Building Sustainable Workplace Well-Being I Ketut Johny Pramanda Putra; A.A Made Indra Wijaya Kusuma; Ni Luh Ayu Eka Widayanti
Journal of Tourism Economics and Policy Vol. 6 No. 3 (2026): Journal of Tourism Economics and Policy (July – September 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i3.2093

Abstract

This study addresses the hotel industry, which relies heavily on employees’ intensive emotional and physical involvement, yet has historically been characterized by challenging working conditions. Despite this, research on flourishing in the hospitality sector remains limited, particularly in developing-country contexts. This study examines an integrative model explaining the mechanisms through which decent work contributes to flourishing at work, with work engagement as a mediator and psychological safety as a moderator, grounded in Job Demands-Resources theory. Data were collected from 327 hotel employees in Bali through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling. The results show that decent work has a positive effect on flourishing at work and work engagement, while work engagement positively influences flourishing at work. Work engagement was found to partially and complementarily mediate the relationship between decent work and flourishing at work, while psychological safety strengthens the effect of decent work on flourishing at work. The findings reveal that the direct effect of decent work on flourishing is the weakest effect in the model, positioning decent work as a necessary but insufficient foundation for optimal well-being. This study contributes to the literature by extending Job Demands-Resources theory through the incorporation of institutionally embedded resources, identifying the motivational pathway linking decent work to flourishing, and positioning psychological safety as a resource-conversion mechanism.
Co-Authors I Gusti Ayu Athina WULANDARI I Ketut Johny Pramanda Putra Kusuma, AA Made Indra Wijaya