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All Journal JURNAL DESTINASI PARIWISATA Jurnal Bakti Saraswati JMM (Jurnal Masyarakat Mandiri) TIJAB (The International Journal of Applied Business) Warmadewa Economic Development Journal (WEDJ) Ekonomi dan Bisnis JBMR: Journal of Business and Management Review Jurnal Pengabdian UNDIKMA Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat International Journal of Tourism and Hospitality in Asia Pasific Dharma Jnana Journal of Governance, Taxation, and Auditing Jurnal Abdi Dharma Masyarakat International Journal of Economics, Management and Accounting Loka: Journal Of Environmental Sciences Sasambo: Jurnal Abdimas (Journal of Community Service)
Wulandari, I Gusti Ayu Athina
Universitas Warmadewa
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENDAMPINGAN SISTEM PENGENDALIAN MANAJEMEN KARYAWAN PADA SDM USAHA AKOMODASI PARIWISATA DESA CANDIKUNING BEDUGUL TABANAN Putu Gede Wisnu Permana Kawisana; I Gusti Ayu Athina Wulandari
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol 10 No 2 (2021): Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks
Publisher : Lembaga Penelitian dan Pemberdayaan (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

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Abstract

Desa Candikuning terletak di Kecamatan Baturiti, Kabupaten Tabanan yang terkenal dengan kawasan wisata alam dan sektor perkebunan yang baik. Seiring dengan perkembangan pariwisata banyak usaha akomodasi pariwisata yang berkembang di desa candikuning. Salah satunya adalah bisnis restoran dan villa dengan menawarkan pemandangan alam yang tidak kalah dengan daerah lain. Salah satu akomodasi pariwisata yang menawarkan wisata pemandangan alam adalah Warung Rekreasi Bedugul. Tahun 2020 telah berlalu, dan sudah 8 tahun sejak berdiri dengan jumlah karyawan mencapai 26 orang yang ditempatkan di restoran dan villa. Masalah yang terjadi pada bisnis ini adalah ketidakjelasan dalam Sistem Pengendalian Manajemen, Struktur, Standar Operasional Prosedur yang masih belum ada. Melalui pendampingan dalam pembuatan struktur organisasi usaha perdagangan dan standar prosedur operasional yang dilakukan dalam pelayanan ini, dapat memberikan pengalaman penting bagi mitra dalam melakukan pengelolaan sumber daya manusia yang baik.
PENDAMPINGAN SISTEM PENGENDALIAN MANAJEMEN KARYAWAN PADA SDM USAHA AKOMODASI PARIWISATA DESA CANDIKUNING BEDUGUL TABANAN Putu Gede Wisnu Permana Kawisana; I Gusti Ayu Athina Wulandari
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol. 10 No. 2 (2021): Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks
Publisher : Lembaga Penelitian dan Pemberdayaan (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Candikuning terletak di Kecamatan Baturiti, Kabupaten Tabanan yang terkenal dengan kawasan wisata alam dan sektor perkebunan yang baik. Seiring dengan perkembangan pariwisata banyak usaha akomodasi pariwisata yang berkembang di desa candikuning. Salah satunya adalah bisnis restoran dan villa dengan menawarkan pemandangan alam yang tidak kalah dengan daerah lain. Salah satu akomodasi pariwisata yang menawarkan wisata pemandangan alam adalah Warung Rekreasi Bedugul. Tahun 2020 telah berlalu, dan sudah 8 tahun sejak berdiri dengan jumlah karyawan mencapai 26 orang yang ditempatkan di restoran dan villa. Masalah yang terjadi pada bisnis ini adalah ketidakjelasan dalam Sistem Pengendalian Manajemen, Struktur, Standar Operasional Prosedur yang masih belum ada. Melalui pendampingan dalam pembuatan struktur organisasi usaha perdagangan dan standar prosedur operasional yang dilakukan dalam pelayanan ini, dapat memberikan pengalaman penting bagi mitra dalam melakukan pengelolaan sumber daya manusia yang baik.
Reidentifikasi Konsep dan Teori Dalam Memahami Fenomena Blind Spot Penelitian Pariwisata di Bali I Putu Anom; I Gusti Agung Oka Mahagangga; I Made Bayu Ariwangssa; I Gusti Ayu Athina Wulandari
JURNAL DESTINASI PARIWISATA Vol 7 No 2 (2019): VOL 7, NO 2 (2019): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.252 KB) | DOI: 10.24843/JDEPAR.2019.v07.i02.p30

Abstract

Tourism science has been recognized as a scientific discipline in Indonesia since 2008. However, because of this interdisciplinary and multidisciplinary genealogy, it creates many scientific problems. The purpose of this paper is to understanding concept and theory of tourism science that very complex. The research was conducted in Bali, using qualitative methodology with library study methods, observation and in-depth interviews. The technique of determining informants used purposive sampling and qualitative data analysis techniques. The results of the study show that the concepts and theories of tourism are still largely referring to previously established sciences with many borrowing concepts, theories and other scientific methods. This fact make “the big machine of concept and theory” trigger as a blind spot. Very natural for a new science with interest wide ranging subject / object of research. Such an approach, the research findings that blind spot phenomenon in tourism research can be solved. In the industrial revolution 4.0 era, for existence tourism science more research must produce new concepts, theories and innovations. Keywords: Concept, theory, blind spot, science, tourism
Problematika UMKM Berbasis Budaya Lokal di Bali (Studi Kasus Pemasaran Produk UMKM Berbasis Budaya Lokal di Pesta Kesenian Bali) I Gusti Ayu Athina Wulandari; Anak Agung Gede Agung Parameswara
Ekonomi dan Bisnis Vol 6, No 2 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.137 KB) | DOI: 10.35590/jeb.v6i2.1263

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi UMKM berbasis budaya lokal berpartisipasi dalam pameran kerajinan di Pesta Kesenian Bali. UMKM berbasis budaya lokal seharusnya memiliki peluang yang sama untuk mempromosikan produknya pada pameran tersebut, namun faktanya tidaklah demikian karena ada perlakuan “pilih kasih” yang membuat adanya ketidakmerataan peluang berpromosi. Hanya UMKM yang lulus seleksi dan memiliki kualifikasi skala produksi mapan yang bisa berpartisipasi. Oleh karenanya, mayoritas peserta pameran kerajinan adalah peserta lama yang telah berulang kali bahkan lebih dari 3 kali mengikuti pameran. Dengan mengetahui faktor yang mempengaruhinya, akan dapat disimpulkan benar atau tidaknya motif utama berpromosi diikuti oleh motif lain yang sama pentingnya.  Untuk menghasilkan data yang tepat, penelitian lapangan dilakukan melalui observasi, kuesioner, dan wawancara. Data dianalisis menggunakan analisis faktor eksplorasi. Hasil penelitian menunjukkan bahwa ada 2 faktor yang mempengaruhi, faktor ekonomi dan faktor sosial. Faktor ekonomi termasuk mendapatkan pelanggan dan mendapatkan keuntungan tinggi. Faktor sosial termasuk daya saing, keberadaan/eksistensi, cerita sukses peserta lain, dan pengakuan.
The Effect of Financial Literature, Electronic Money, Self-Control, and Lifestyle On Student Consumption Behavior Ni Made Wike WIDIYANTI; I Made SARA; Ita Sylvia Azita AZIZ; I Gusti Ayu Athina WULANDARI
Journal of Tourism Economics and Policy Vol. 2 No. 1 (2022): Journal of Tourism Economics and Policy (April – July 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v2i1.200

Abstract

Consumptive behavior of the Undergraduate Faculty of economics and business at the University of Warmadewa is certainly influenced by internal and external students condition. Consumptive behavior level can be influenced by many factors. This study aims to determine the effect of Financial Literacy, Electronic Money, Self Control, and Lifestyle on Student Consumptive Behavior of Faculty Economics and Business University of Warmadewa. The object of this research is the Undergraduate Faculty of Economics and Business University of Warmadewa., with a 5394 population. The sample in this study amounted to 98 people determined by the Solvin formula. The analytical method used is descriptive analysis and multiple linear regression. The results of this study showed that, Financial Literacy, Electronic Money, Lifestyle, and Self Control, simultaneously have a significant effect at = 0.05 on Student Consumptive Behavior. Partially, at = 0.05 the variables of Financial Literacy and Electonic Money have a negative and not significant effect on Consumptive Behavior, while the variables of Self Control and Lifestyle have a positive and significant effect on Consumptive Behavior. Partially, financial literacy has a positive and insignificant effect on consumptive behavior in students of the Faculty of Economics and Business, Warmadewa University. Partially, electronic money has a positive and insignificant effect on consumptive behavior in students of the Faculty of Economics and Business, Warmadewa University. Partially, self-control has a positive and significant effect on consumptive behavior in students of the Faculty of Economics and Business, Warmadewa University.
The Effect Of Tax Audit, Tax Collection And Tax Socialization On Revenue Tax Personnel At The Service Office Tax Primary Denpasar East Ni Nyoman Ayu WIDIGINANTRI; AA Ayu Erna TRISNADEWI; I Gusti Ayu Athina WULANDARI
Journal of Governance, Taxation and Auditing Vol. 1 No. 1 (2022): Journal of Governance, Taxation and Auditing (July – October 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.462 KB) | DOI: 10.38142/jogta.v1i1.295

Abstract

The purpose of this study was to determine the effect of tax audits, tax collection and tax socialization on individual tax receipts at the East Denpasar Pratama Tax Service Office. This study uses primary data in the form of a questionnaire, the data is obtained directly from the source through respondents' answers at the East Denpasar Pratama Tax Service Office. The population in this study includes individual taxpayers who are registered at the East Denpasar Pratama Tax Service Office, amounting to 129,542 people. The research sample amounted to 100 respondents with a sampling technique that is purposive sampling method which has the following criteria: 1) Individual taxpayers who already have a Taxpayer Identification Number (NPWP) as their identity. 2) Individual taxpayers who are registered and active in the East Denpasar KPP Pratama office and have carried out tax payment activities. This study uses three independent variables, namely tax audit, tax collection, and tax socialization. Furthermore, individual tax receipts are used as the dependent variable. This research uses multiple linear regression analysis technique with SPSS software. The results of this study indicate that the tax audit has a positive and significant effect on individual tax revenues. Tax collection has a positive and significant effect on individual tax receipts. Tax socialization has a positive and significant effect on individual tax revenues.
The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period I Gusti Agung Ayu Mas Suariedewi; I Wayan Chandra Adyatma; I Gusti Ayu Athina Wulandari
Journal of Business and Management Review Vol. 3 No. 9 (2022): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr39.4602022

Abstract

The Covid-19 pandemic impacts small and medium enterprises (MSMEs) performance in production, marketing, and income, especially in Denpasar City. MSMEs experienced a decline in the level of demand and supply during the implementation of social distancing policies. The role of social media can help in the conditions of the Covid-19 pandemic. In this case, it can be said that social media can help the economy of MSMEs in business activities. This study aims to analyze the factors that use social media marketing, namely perceptions of ease of use, perceived usefulness, cost, and influence on MSMEs. The study was conducted on MSMEs owners in Denpasar City who sell food, beverages, services, and fashion. Data were collected utilizing research questionnaires which were distributed to 100 respondents. The data analysis technique used SEM-PLS (Structural Equation Modeling-Partial Least Square) with Smart PLS 3.0. The results showed that Perceived Usefulness had a positive and significant effect on social media marketing. Perceived Usefulness has a positive and significant effect on the SMEs sustainability. Perceived ease of use has a positive and significant effect on social media marketing. The cost has a positive and significant effect on social media marketing. Social media marketing has a positive effect on MSMEs. However, costs have no impact on MSMEs. Based on the results of the VAF test, social media marketing acts as a partial mediating variable between perceived Usefulness and perceived ease of use for MSMEs sustainability.
Impact of Social Media Quality and Brand Awareness on Purchase Decision Mediated by Role of Brand Image I Gusti Agung Ayu Mas Suariedewi; I Gusti Ayu Athina Wulandari
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.46718

Abstract

Background: Social media's digital technology revolution has already taken place and is steadily altering consumer expectations and behavior. Currently, social media is used as a strategic communication tool by many corporate divisions. Consequently, social media as a collection of online media platforms, offers new opportunities for both individuals and organizations focused on business to promote and express their values to their target audience. Objective: The study aims to elucidate the impact of social media quality and brand awareness on purchase decisions, with brand image serving as a mediating variable. Method: The sampling technique in this research uses a purposive sampling method and a questionnaire instrument for data collection. The study included a sample of 100 respondents and was conducted on all Endek customers who purchase clothing from Galeri Endek and live in Denpasar City. The quantitative Partial Least Square (PLS) approach is the analytical tool that is employed. Results: The findings show that social media quality and brand awareness has a significant positive influence on brand image. Brand image has a statistically significant positive influence on purchase decisions, however social media quality has no statistical significance on purchase decisions. Additionally, social media quality influences consumer purchase decisions in a notable and positive way, with some degree of the brand image serving as a partial mediator. Conclusion: The contribution of the research findings suggested that Galeri Endek Bhumimi could potentially enhance its brand awareness and brand image by expanding its use of social media. Galeri Endek Bhumimi should improve their social media quality so that it can improve brand image and have an impact on purchasing decisions. The empirical evidence suggests that the selection of products by consumers is impacted by their recognition and perception of the brand. Keywords: brand awareness, brand image, purchase decision, social media quality
A Moderation Model of Family Environment in the Relationship Between Financial Literacy and Risk Perception on Stock Investment Decisions for Young Couples in Denpasar City WULANDARI, I Gusti Ayu Athina; PUTRA, I Komang; PRAMARTHA, I Made Aditya
Journal of Tourism Economics and Policy Vol. 3 No. 4 (2023): Journal of Tourism Economics and Policy (October - December 2023)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v3i4.886

Abstract

This study aims to determine the moderating effect of family environment on the relationship between financial literacy and risk perception on stock investment decisions for young couples in Denpasar City. The population in this study were all young married couples in Denpasar City. The technique used in selecting samples for this study was a nonprobability sampling method with a purposive sampling technique. The criteria included in the sample category are young people who are married and married, which obtained a sample of 168 people. The data analysis technique used in this study is Moderated Regression Analysis (MRA) using the SPSS (Statistical Product and Service Solution) program. The results showed that financial literation and risk perception positively affect the stock investment decisions of young couples in Denpasar City. It means that the higher the level of understanding of financial literacy and understanding of risk perception owned by young couples in Denpasar City, the stronger the decision to invest in stocks. In addition, it is known that the family environment cannot moderate the financial literation factor. However, the family environment can moderate the risk perception variable, weakening the understanding of risk perception on the stock investment decisions of young couples in Denpasar City.
The Covid-19 Pandemic Impact on Tourism Business in Kuta Beach Bali: A Naturalistic Qualitative Study Wulandari, I Gusti Ayu Athina; Mahagangga, I Gusti Agung Oka
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2192

Abstract

The purpose of this research is to analyse the COVID-19 pandemic impacts on tourism in Kuta beach, Badung regency, Bali Province. This is a naturalistic qualitative inquiry with  the purposive sampling method used to the informants. As the key instruments are the researchers through in-depth interviews, observations, and literature studies. The qualitative data analysis used descriptive interpretative was applied to understand the tourism condition in Kuta beach due to the COVID-19 pandemic. The findings show the pandemic affected tourist activities in Kuta Beach, including businesses, such as surfboard training and rental, restaurants, and accommodation.  The pandemic impacted income declines, tourism businesses closure, and layoffs Business actors expect the pandemic to end soon to increase foreign tourists to Bali. Even thought there are domestic tourists who visited, but feel not effective to recovery their business. Insights from this research also finding the local government with support from the central government in Jakarta try replaced tourism as the leading sector with agriculture. Hence, appears the government not contribute to recovery yet and doubt to make decision.
Co-Authors A. A. Sri Purnami A. A. Sri Purnami A. A. Sri Purnami A. A. Sri PURNAMI A.A. Media Martadiani, A.A. Media A.A. Sri Purnami Anak Agung Gde Krisna Paramita Anak Agung Gede Agung Parameswara Anak Agung Ngurah Bagus WIRAGUNA Florentinus Nugro Hardianto Gede Aryawan I Dewa Kristiantari I Gusti Agung Oka Mahagangga I Kadek Wirawan I Ketut Darma I Ketut Johny Pramanda Putra I Komang Putra I Made Bayu Ariwangssa I Made Sara I Putu Anom I Wayan Chandra Adyatma I Wayan Yudiana Indah Suprabawati Kusuma Negara Ita Sylvia Azita AZIZ Ita Sylvia Azita Aziz Jayawarsa, A.A. Ketut Jayawarsa, A.A. Ketut Kadek Gita Dwi Cahaya Putri Kawisana, Putu Gede Wisnu Permana Kompiang Bagiada Kompiang Bagiada made vita Mahagangga, I.G.A.O. Marta Elvina Ni Kadek Laksmi Dewi Ni Luh Ayu Eka Widayanti Ni Luh Putu Mita Miati, Ni Luh Putu Mita Ni Made Intan Priliandani, Ni Made Intan Ni Made Mareta Dewi Saputri Ni Made Wike WIDIYANTI Ni Nyoman Ayu WIDIGINANTRI Ni Nyoman Leni Agustina Yanti Ni Nyoman Rahayu Dyah Krissanti Ni Nyoman Yuliarmi Ni Putu Rasrita Deyan Ni Wayan Ayu Utari Ni Wayan Eka Yuliani Ni Wayan Eka Yuliani Ni Wayan Supriliyani Pande Nyoman Natasha Deswari Paramananda, N. Pramartha, I Made Aditya Purnami, Anak Agung Sri Sanjaya, I Gusti Agus Maha Putra Selfiana Mery Anggraini Suariedewi, I Gusti Agung Ayu Mas Trisnadewi, AA Ayu Erna Vania Maria Sarmento Naro Widari, Dewa Ayu Putu Niti Yoseb Boari