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Peran Divisi Food and Beverage (FnB) dalam Wastra Kencana – Indonesia Cultural Night Exhibition di Coventry: Strategi Kuliner dalam Diplomasi Budaya Indonesia Melalui Event Internasional Raditha Sekar Kirani; Firman Syah; Karbala Madania; Noni Noerkaisar
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7763

Abstract

Wastra Kencana – Indonesia Cultural Night Exhibition is a cultural promotion event held by IISMA students in Coventry, United Kingdom. One of the key departments in this event was the Food and Beverage (FnB) Division, responsible for preparing and serving Indonesian traditional food and beverages to an international audience. This research aims to describe the role of the FnB Division in supporting the success of the event, covering the planning, execution, and evaluation phases. The study used a qualitative descriptive method through observation, interviews, and documentation. The results show that the FnB Division effectively fulfilled its duties with clear role division, adaptive sourcing of ingredients, and interactive service during the event. Challenges such as limited access to local ingredients and short preparation time were resolved through appropriate solutions. The FnB Division played a strategic role not only in supporting consumption logistics but also in promoting Indonesian culture through culinary diplomacy.
Analisis SWOT terhadap Peran Strategi Marketing, Kolaborasi Stakeholder, dan Pemanfaatan Teknologi dalam Keberhasilan Corporate Event Addisti Rahma Dhania; Yuningsih Yuningsih; Ifta Almazah; Karina Rizka Mentari; Besya Salsabila Azani; Karbala Madania
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 4 No. 2 (2026): Edisi Januari- Juni
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/juksit.v4i2.150

Abstract

Corporate event merupakan salah satu bentuk brand activation yang berperan penting dalam membangun citra merek dan meningkatkan keterlibatan konsumen. Penelitian ini bertujuan menganalisis peran strategi marketing, kolaborasi stakeholder, dan pemanfaatan teknologi terhadap keberhasilan penyelenggaraan event “Azarine Summerland 2025”. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara semi-terstruktur dan observasi langsung selama pelaksanaan event. Analisis data dilakukan menggunakan model Miles, Huberman, dan Saldana, serta diperkuat dengan analisis SWOT melalui matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Hasil penelitian menunjukkan bahwa strategi digital marketing melalui Instagram dan TikTok menjadi kekuatan utama dalam meningkatkan awareness dan engagement audiens. Kolaborasi stakeholder berjalan efektif dalam mendukung operasional acara, sementara pemanfaatan teknologi berkontribusi terhadap pengalaman pengunjung meskipun belum optimal. Nilai IFE sebesar 2,90 dan EFE sebesar 3,08 menempatkan event pada Kuadran I, yang menunjukkan bahwa strategi pertumbuhan (growth strategy) tepat diterapkan.
Implementasi Manajemen Risiko Berbasis Iso 31000:2018 dalam Penyelenggaraan Event Mice: Studi Kasus Matchaholic Festival 2026 Salwa Fauzia Maulana; Yuningsih Yuningsih; Karbala Madania
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 03 (2026): JUNI - JULI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penyelenggaraan event MICE (Meeting, Incentive, Convention, Exhibition) memiliki banyak sekali ketidakpastian yang memerlukan pengelolaan risiko secara sistematis dan terstruktur. Artikel ini mendokumentasikan dan menganalisis implementasi manajemen risiko berbasis ISO 31000:2018 dalam penyelenggaraan Matchaholic Festival 2026: The Matcha Society, sebuah festival tematik bertema budaya matcha yang dilaksanakan oleh mahasiswa Kelas 6B Program Studi MICE Politeknik Negeri Jakarta pada 8–10 Mei 2026 di Lippo Mall Nusantara, Jakarta Selatan. Melalui pendekatan Project-Based Learning (PBL), function Risk Management menjalankan siklus kerja selama dua belas minggu yang mencakup inisiasi, roadshow identifikasi risiko lintas divisi, penyusunan risk register, serta pemantauan aktif di lapangan. Hasil proses identifikasi mencakup 24 risiko dari delapan divisi kepanitiaan—5 risiko (20,8%) berkategori Tinggi, 17 risiko (70,8%) Sedang, dan 2 risiko (8,4%) Rendah. Selama pelaksanaan event, tercatat 11 insiden yang terdistribusi pada Day 1 dan Day 2, di mana 7 di antaranya (63,6%) berkorelasi dengan risiko yang sudah teridentifikasi sebelumnya. Artikel ini menyajikan analisis kesesuaian antara perencanaan risiko dan kondisi lapangan, serta mengajukan enam rekomendasi konkret untuk penguatan sistem manajemen risiko event MICE di masa mendatang
PROSES REGISTRASI PADA ACARA INDONESIA INTERNATIONAL SUSTAINABILITY FORUM (IISF) 2024 Amelia Diah Puspita Puspita; Sudarno Sudarno; Noni Noerkaisar; Karbala Madania
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.7720

Abstract

This study examines the multifaceted registration process implemented for the Indonesia International Sustainability Forum (IISF) 2024, assessing its efficiency and impact on overall event management. As a nation with significant natural resources, Indonesia’s commitment to sustainable development is paramount, making IISF a vital platform for advancing green initiatives. The research adopts a qualitative and comparative analysis methodology, drawing insights from direct observation, detailed meeting minutes, and a comprehensive case study conducted during a six-month internship at Kadin Indonesia. Key findings reveal a comprehensive online pre-registration, a stringent participant verification process guided by a specific matrix, and a streamlined re-registration procedure using QR codes and RFID technology. The paper also identifies and discusses specific challenges encountered, such as data accuracy and managing diverse participant expectations, alongside the practical solutions implemented. This research underscores the critical role of an effective and user-friendly registration system in the successful execution of large-scale international MICE (Meetings, Incentives, Conventions, and Exhibitions) events, offering valuable lessons and best practices for future event planning and contributing to the body of knowledge in professional event management.
PENGARUH PEMANFAATAN TEKNOLOGI TERHADAP KEAMANAN LINGKUNGAN WISATA SITU CILODONG Firman Syah; Tantri Sari Safitry; Karbala Madania
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.8736

Abstract

The purpose of this paper is to examine the use of technology for the security of the Situ Cilodong tourist environment. The local tourism potential in the area can encourage sustainable community participation. Using a mix of methods including field observations, group discussions with the community and the Tourism Awareness Group (Pokdarwis), and calculations using SPSS 25 related to the concept of tourism awareness and community-based destination development, the results show that Situ Cilodong is one of the natural tourism potentials in Depok City, which has attractions in the form of lakes and open spaces utilized by the community for recreation and social activities. However, this tourism potential has not been optimally maximized, both in terms of management, promotion, and community participation in the development of tourist destinations. During the FGD, problems arose with waste and security and order, so that information technology is needed that can be utilized in terms of tool use, benefits, and minimizing risks even through minimal training from the Pokdarwis. CCTV was chosen to monitor the movement of the entire area while maintaining the comfort of local residents and tourists in a sustainable manner.
Co-Authors Addisti Rahma Dhania Amelia Diah Puspita Puspita Besya Salsabila Azani Firman Syah Ifta Almazah Karina Rizka Mentari Noni Noerkaisar Raditha Sekar Kirani Salwa Fauzia Maulana Sudarno Sudarno Tantri Sari Safitry Yuningsih Yuningsih