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All Journal Jurnal Bisnis Event Jurnal Kolaborasi Sains dan Ilmu Terapan
Yuningsih Yuningsih
Politeknik Negeri Jakarta
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Social Sciences

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Proses Promosi Melalui Media Sosial untuk Event Genrevolusi oleh Genvoice by PT Koran Jakarta Sarah Qiptiah Putri; Sudarno Sudarno; Fauzi Mubarak; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7797

Abstract

Social media plays an important role in the lives of Generation Z. As digital natives, they utilize these platforms not only to socialize but also to access information and engage with social and cultural issues. This opens up business opportunities for organizations to interact with them through digital content marketing and relevant campaigns. Genvoice, a media platform that targets young audiences, organized the “GenRevolusi” event to educate and empower Generation Z by combining both digital and offline activities. This study explores the social media promotional strategy implemented by Genvoice for the GenRevolusi event. The researcher was directly involved in content creation, scheduling, publishing, and audience engagement as part of the internship program. Using qualitative methods such as observation, interviews, document analysis, and literature review, this study highlights how planning, visual appeal, and real-time interaction affect reach and engagement. Strong storytelling, consistent branding, and tailored formats help boost visibility, while challenges like limited time, budget, and content adaptation across platforms require strategic planning to ensure meaningful audience involvement.
Analisis SWOT terhadap Peran Strategi Marketing, Kolaborasi Stakeholder, dan Pemanfaatan Teknologi dalam Keberhasilan Corporate Event Addisti Rahma Dhania; Yuningsih Yuningsih; Ifta Almazah; Karina Rizka Mentari; Besya Salsabila Azani; Karbala Madania
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 4 No. 2 (2026): Edisi Januari- Juni
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/juksit.v4i2.150

Abstract

Corporate event merupakan salah satu bentuk brand activation yang berperan penting dalam membangun citra merek dan meningkatkan keterlibatan konsumen. Penelitian ini bertujuan menganalisis peran strategi marketing, kolaborasi stakeholder, dan pemanfaatan teknologi terhadap keberhasilan penyelenggaraan event “Azarine Summerland 2025”. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara semi-terstruktur dan observasi langsung selama pelaksanaan event. Analisis data dilakukan menggunakan model Miles, Huberman, dan Saldana, serta diperkuat dengan analisis SWOT melalui matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Hasil penelitian menunjukkan bahwa strategi digital marketing melalui Instagram dan TikTok menjadi kekuatan utama dalam meningkatkan awareness dan engagement audiens. Kolaborasi stakeholder berjalan efektif dalam mendukung operasional acara, sementara pemanfaatan teknologi berkontribusi terhadap pengalaman pengunjung meskipun belum optimal. Nilai IFE sebesar 2,90 dan EFE sebesar 3,08 menempatkan event pada Kuadran I, yang menunjukkan bahwa strategi pertumbuhan (growth strategy) tepat diterapkan.
Co-Authors Addisti Rahma Dhania Besya Salsabila Azani Fauzi Mubarak Ifta Almazah Karbala Madania Karina Rizka Mentari Sarah Qiptiah Putri Sudarno Sudarno