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All Journal Jurnal Bisnis Event Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Kolaborasi Sains dan Ilmu Terapan
Yuningsih Yuningsih
Politeknik Negeri Jakarta
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Social Sciences Other

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Proses Promosi Melalui Media Sosial untuk Event Genrevolusi oleh Genvoice by PT Koran Jakarta Sarah Qiptiah Putri; Sudarno Sudarno; Fauzi Mubarak; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7797

Abstract

Social media plays an important role in the lives of Generation Z. As digital natives, they utilize these platforms not only to socialize but also to access information and engage with social and cultural issues. This opens up business opportunities for organizations to interact with them through digital content marketing and relevant campaigns. Genvoice, a media platform that targets young audiences, organized the “GenRevolusi” event to educate and empower Generation Z by combining both digital and offline activities. This study explores the social media promotional strategy implemented by Genvoice for the GenRevolusi event. The researcher was directly involved in content creation, scheduling, publishing, and audience engagement as part of the internship program. Using qualitative methods such as observation, interviews, document analysis, and literature review, this study highlights how planning, visual appeal, and real-time interaction affect reach and engagement. Strong storytelling, consistent branding, and tailored formats help boost visibility, while challenges like limited time, budget, and content adaptation across platforms require strategic planning to ensure meaningful audience involvement.
Analisis SWOT terhadap Peran Strategi Marketing, Kolaborasi Stakeholder, dan Pemanfaatan Teknologi dalam Keberhasilan Corporate Event Addisti Rahma Dhania; Yuningsih Yuningsih; Ifta Almazah; Karina Rizka Mentari; Besya Salsabila Azani; Karbala Madania
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 4 No. 2 (2026): Edisi Januari- Juni
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/juksit.v4i2.150

Abstract

Corporate event merupakan salah satu bentuk brand activation yang berperan penting dalam membangun citra merek dan meningkatkan keterlibatan konsumen. Penelitian ini bertujuan menganalisis peran strategi marketing, kolaborasi stakeholder, dan pemanfaatan teknologi terhadap keberhasilan penyelenggaraan event “Azarine Summerland 2025”. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara semi-terstruktur dan observasi langsung selama pelaksanaan event. Analisis data dilakukan menggunakan model Miles, Huberman, dan Saldana, serta diperkuat dengan analisis SWOT melalui matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Hasil penelitian menunjukkan bahwa strategi digital marketing melalui Instagram dan TikTok menjadi kekuatan utama dalam meningkatkan awareness dan engagement audiens. Kolaborasi stakeholder berjalan efektif dalam mendukung operasional acara, sementara pemanfaatan teknologi berkontribusi terhadap pengalaman pengunjung meskipun belum optimal. Nilai IFE sebesar 2,90 dan EFE sebesar 3,08 menempatkan event pada Kuadran I, yang menunjukkan bahwa strategi pertumbuhan (growth strategy) tepat diterapkan.
Implementasi Manajemen Risiko Berbasis Iso 31000:2018 dalam Penyelenggaraan Event Mice: Studi Kasus Matchaholic Festival 2026 Salwa Fauzia Maulana; Yuningsih Yuningsih; Karbala Madania
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 03 (2026): JUNI - JULI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penyelenggaraan event MICE (Meeting, Incentive, Convention, Exhibition) memiliki banyak sekali ketidakpastian yang memerlukan pengelolaan risiko secara sistematis dan terstruktur. Artikel ini mendokumentasikan dan menganalisis implementasi manajemen risiko berbasis ISO 31000:2018 dalam penyelenggaraan Matchaholic Festival 2026: The Matcha Society, sebuah festival tematik bertema budaya matcha yang dilaksanakan oleh mahasiswa Kelas 6B Program Studi MICE Politeknik Negeri Jakarta pada 8–10 Mei 2026 di Lippo Mall Nusantara, Jakarta Selatan. Melalui pendekatan Project-Based Learning (PBL), function Risk Management menjalankan siklus kerja selama dua belas minggu yang mencakup inisiasi, roadshow identifikasi risiko lintas divisi, penyusunan risk register, serta pemantauan aktif di lapangan. Hasil proses identifikasi mencakup 24 risiko dari delapan divisi kepanitiaan—5 risiko (20,8%) berkategori Tinggi, 17 risiko (70,8%) Sedang, dan 2 risiko (8,4%) Rendah. Selama pelaksanaan event, tercatat 11 insiden yang terdistribusi pada Day 1 dan Day 2, di mana 7 di antaranya (63,6%) berkorelasi dengan risiko yang sudah teridentifikasi sebelumnya. Artikel ini menyajikan analisis kesesuaian antara perencanaan risiko dan kondisi lapangan, serta mengajukan enam rekomendasi konkret untuk penguatan sistem manajemen risiko event MICE di masa mendatang
Peningkatan Literasi Pengelolaan Keuangan Melalui Event BERANDA X OJK 2023 Nabiilah Rizky Auliya; Imam Syafganti; Muhammad Iqbal Katik Rajoendah; Annisa Wardhani; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.6871

Abstract

Financial literacy is a fundamental necessity that everyone should possess to avoid financial issues. The Financial Services Authority (Otoritas Jasa Keuangan) is endeavoring to expand its financial literacy campaign program aimed at educating and enhancing the financial literacy of the community, with the current primary target being Housewives. Efforts supporting the Financial Services Authority's program to achieve this goal include socialization through the organization of the talk show event "Beranda (Belajar Antar Bunda)". To achieve this objective, the approach involves organizing the talk show event and conducting research using observation methods and questionnaires among the participants of the talk show event. The results of this research indicate that the "Beranda" talk show event was successfully conducted, as it provided benefits in financial management and significantly increased knowledge and awareness of financial literacy among the participants of the "Beranda" talk show event.
Co-Authors Addisti Rahma Dhania Annisa Wardhani Besya Salsabila Azani Fauzi Mubarak Ifta Almazah Imam Syafganti Karbala Madania Karina Rizka Mentari Muhammad Iqbal Katik Rajoendah Nabiilah Rizky Auliya Salwa Fauzia Maulana Sarah Qiptiah Putri Sudarno Sudarno