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All Journal Jurnal Bisnis Event Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Noni Noerkaisar
Politeknik Negeri Jakarta
Social Sciences

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Peran Divisi Food and Beverage (FnB) dalam Wastra Kencana – Indonesia Cultural Night Exhibition di Coventry: Strategi Kuliner dalam Diplomasi Budaya Indonesia Melalui Event Internasional Raditha Sekar Kirani; Firman Syah; Karbala Madania; Noni Noerkaisar
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7763

Abstract

Wastra Kencana – Indonesia Cultural Night Exhibition is a cultural promotion event held by IISMA students in Coventry, United Kingdom. One of the key departments in this event was the Food and Beverage (FnB) Division, responsible for preparing and serving Indonesian traditional food and beverages to an international audience. This research aims to describe the role of the FnB Division in supporting the success of the event, covering the planning, execution, and evaluation phases. The study used a qualitative descriptive method through observation, interviews, and documentation. The results show that the FnB Division effectively fulfilled its duties with clear role division, adaptive sourcing of ingredients, and interactive service during the event. Challenges such as limited access to local ingredients and short preparation time were resolved through appropriate solutions. The FnB Division played a strategic role not only in supporting consumption logistics but also in promoting Indonesian culture through culinary diplomacy.
PROSES REGISTRASI PADA ACARA INDONESIA INTERNATIONAL SUSTAINABILITY FORUM (IISF) 2024 Amelia Diah Puspita Puspita; Sudarno Sudarno; Noni Noerkaisar; Karbala Madania
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.7720

Abstract

This study examines the multifaceted registration process implemented for the Indonesia International Sustainability Forum (IISF) 2024, assessing its efficiency and impact on overall event management. As a nation with significant natural resources, Indonesia’s commitment to sustainable development is paramount, making IISF a vital platform for advancing green initiatives. The research adopts a qualitative and comparative analysis methodology, drawing insights from direct observation, detailed meeting minutes, and a comprehensive case study conducted during a six-month internship at Kadin Indonesia. Key findings reveal a comprehensive online pre-registration, a stringent participant verification process guided by a specific matrix, and a streamlined re-registration procedure using QR codes and RFID technology. The paper also identifies and discusses specific challenges encountered, such as data accuracy and managing diverse participant expectations, alongside the practical solutions implemented. This research underscores the critical role of an effective and user-friendly registration system in the successful execution of large-scale international MICE (Meetings, Incentives, Conventions, and Exhibitions) events, offering valuable lessons and best practices for future event planning and contributing to the body of knowledge in professional event management.
ANALISIS STP (SEGMENTATION, TARGETING, POSITIONING) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KECANTIKAN AERIS BEAUTE Noni Noerkaisar; Adilah Permananingrum; Suci Rahmadanti Dewi
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research analyzes the STP (Segmentation, Targeting, Positioning) strategy implemented by Aeris Beaute in marketing its beauty products. The research method used is descriptive quantitative research with primary data collection through questionnaires. The research sample was consumers of Aeris Beaute beauty products in Indonesia, using a purposive sampling technique. Data analysis was carried out using multiple linear regression to analyze the influence of Segmentation, Targeting and Positioning variables on Purchasing Decisions. The research results show that the Segmentation and Positioning variables have a significant positive influence on Purchasing Decisions, while the Targeting variable has a significant negative influence. Simultaneous analysis shows that together, these three variables have a significant effect on purchasing decisions. This research provides important insights for Aeris Beaute and other companies in the beauty industry to develop more effective marketing strategies.
Komparasi Kinerja Keuangan Bank Swasta Nasional di Indonesia melalui Pendekatan RGEC Adilah Permananingrum; Arif Santoso; Ratri Kurniasari; Noni Noerkaisar
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7756

Abstract

This study aims to compare the health levels of PT. Bank CIMB Niaga, Tbk. and PT. Bank OCBC NISP, Tbk. using the RGEC methods (Risk Profile, Good Corporate Governance, Earnings, and Capital) during 2021-2025 period. The research addresses two question the heakth level of each bank and which bank demonstrates better overall performance based on the RGEC indicators. This study employs a descriptive comparative approach using secondary data obtained from the annual reports and GCG report from Bursa Efek Indonesia (BEI). The analysis was conducted by calculating and comparing the indicators of each RGEC aspect, including Non-performing Loan (NPL), Loan to Deposit Ratio (LDR), Good Corporate Governanc (GCG), Return to Asset (ROA), Return on Equity (ROE), Net Interest Margin (NIM), Operating Expenses to Operating Income (BOPO, dan Capital Adequacy Ratio (CAR). The findings indicate that both bank maintaned a healthy condition throughout the study period. Bank CIMB demonstrated stronger performance in terms of profitability, while Bank OCBC outperformed in risk management, corporate governance, and capital adequacy.
Co-Authors Adilah Permananingrum Amelia Diah Puspita Puspita Arif Santoso Firman Syah Karbala Madania Kurniasari, Ratri Raditha Sekar Kirani Suci Rahmadanti Dewi Sudarno Sudarno