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All Journal Jurnal Bisnis Event
Sudarno Sudarno
Politeknik Negeri Jakarta
Social Sciences

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Proses Promosi Melalui Media Sosial untuk Event Genrevolusi oleh Genvoice by PT Koran Jakarta Sarah Qiptiah Putri; Sudarno Sudarno; Fauzi Mubarak; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7797

Abstract

Social media plays an important role in the lives of Generation Z. As digital natives, they utilize these platforms not only to socialize but also to access information and engage with social and cultural issues. This opens up business opportunities for organizations to interact with them through digital content marketing and relevant campaigns. Genvoice, a media platform that targets young audiences, organized the “GenRevolusi” event to educate and empower Generation Z by combining both digital and offline activities. This study explores the social media promotional strategy implemented by Genvoice for the GenRevolusi event. The researcher was directly involved in content creation, scheduling, publishing, and audience engagement as part of the internship program. Using qualitative methods such as observation, interviews, document analysis, and literature review, this study highlights how planning, visual appeal, and real-time interaction affect reach and engagement. Strong storytelling, consistent branding, and tailored formats help boost visibility, while challenges like limited time, budget, and content adaptation across platforms require strategic planning to ensure meaningful audience involvement.
PROSES REGISTRASI PADA ACARA INDONESIA INTERNATIONAL SUSTAINABILITY FORUM (IISF) 2024 Amelia Diah Puspita Puspita; Sudarno Sudarno; Noni Noerkaisar; Karbala Madania
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.7720

Abstract

This study examines the multifaceted registration process implemented for the Indonesia International Sustainability Forum (IISF) 2024, assessing its efficiency and impact on overall event management. As a nation with significant natural resources, Indonesia’s commitment to sustainable development is paramount, making IISF a vital platform for advancing green initiatives. The research adopts a qualitative and comparative analysis methodology, drawing insights from direct observation, detailed meeting minutes, and a comprehensive case study conducted during a six-month internship at Kadin Indonesia. Key findings reveal a comprehensive online pre-registration, a stringent participant verification process guided by a specific matrix, and a streamlined re-registration procedure using QR codes and RFID technology. The paper also identifies and discusses specific challenges encountered, such as data accuracy and managing diverse participant expectations, alongside the practical solutions implemented. This research underscores the critical role of an effective and user-friendly registration system in the successful execution of large-scale international MICE (Meetings, Incentives, Conventions, and Exhibitions) events, offering valuable lessons and best practices for future event planning and contributing to the body of knowledge in professional event management.
Co-Authors Amelia Diah Puspita Puspita Fauzi Mubarak Karbala Madania Noni Noerkaisar Sarah Qiptiah Putri Yuningsih Yuningsih