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Proses Promosi Melalui Media Sosial untuk Event Genrevolusi oleh Genvoice by PT Koran Jakarta Sarah Qiptiah Putri; Sudarno Sudarno; Fauzi Mubarak; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7797

Abstract

Social media plays an important role in the lives of Generation Z. As digital natives, they utilize these platforms not only to socialize but also to access information and engage with social and cultural issues. This opens up business opportunities for organizations to interact with them through digital content marketing and relevant campaigns. Genvoice, a media platform that targets young audiences, organized the “GenRevolusi” event to educate and empower Generation Z by combining both digital and offline activities. This study explores the social media promotional strategy implemented by Genvoice for the GenRevolusi event. The researcher was directly involved in content creation, scheduling, publishing, and audience engagement as part of the internship program. Using qualitative methods such as observation, interviews, document analysis, and literature review, this study highlights how planning, visual appeal, and real-time interaction affect reach and engagement. Strong storytelling, consistent branding, and tailored formats help boost visibility, while challenges like limited time, budget, and content adaptation across platforms require strategic planning to ensure meaningful audience involvement.
PROSES REGISTRASI PADA ACARA INDONESIA INTERNATIONAL SUSTAINABILITY FORUM (IISF) 2024 Amelia Diah Puspita Puspita; Sudarno Sudarno; Noni Noerkaisar; Karbala Madania
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.7720

Abstract

This study examines the multifaceted registration process implemented for the Indonesia International Sustainability Forum (IISF) 2024, assessing its efficiency and impact on overall event management. As a nation with significant natural resources, Indonesia’s commitment to sustainable development is paramount, making IISF a vital platform for advancing green initiatives. The research adopts a qualitative and comparative analysis methodology, drawing insights from direct observation, detailed meeting minutes, and a comprehensive case study conducted during a six-month internship at Kadin Indonesia. Key findings reveal a comprehensive online pre-registration, a stringent participant verification process guided by a specific matrix, and a streamlined re-registration procedure using QR codes and RFID technology. The paper also identifies and discusses specific challenges encountered, such as data accuracy and managing diverse participant expectations, alongside the practical solutions implemented. This research underscores the critical role of an effective and user-friendly registration system in the successful execution of large-scale international MICE (Meetings, Incentives, Conventions, and Exhibitions) events, offering valuable lessons and best practices for future event planning and contributing to the body of knowledge in professional event management.
Proses Pembuatan Time Schedule dan Checklist pada Event Peningkatan Kapasitas TPP-P3PD Region III oleh PT. Fasen Creative Quality Yasmin Sungkar; Sudarno Sudarno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACTThe TPP-P3PD Capacity Building training program created specifically by the Ministry of Villages is held throughout Indonesia which is divided into eight regional packages or parts with each package consisting of four to seven provinces. Currently, several government and private agencies are publishing all tenders in the media so that anyone can participate. Participating in tenders is one of the efforts to increase business value and expand network. During 2021 PT Fasen Creative Quality which is engaged in Professional Exhibitions Organizer and Brand Activation begins to spread its wings to participate in tender events organized by the government. The purpose of this study is to find out how the process of making a time schedule and checklist for TPP-P3PD Capacity Building training needs, and to find out what is needed for reporting. The research method used is qualitative method with data collection using the observation method during the event and when making reports, and direct interviews with the team working on reporting. These findings revealed that during the preparation process for the event there were no obstacles, only requiring communication with several parties from each Provincial Coordinator and parties from the Ministry. However, there were several obstacles that were found during the process of making the event report which were confidential in nature so they could not be described. One of the obstacles faced was the difficulty of finding valid data from participants and trainers so that the team needed more time to recapitulate the report. Keywords: Event preparation, event report, TPP-P3PD Capacity Building, training program, process ABSTRAKProgram pelatihan Peningkatan Kapasitas TPP-P3PD yang dibuat khusus oleh Kementerian Desa ini diselenggarakan di seluruh Indonesia yang dibagi menjadi delapan paket region atau bagian dengan masing-masing paket region-nya terdiri dari empat sampai dengan tujuh provinsi. Saat ini beberapa instansi pemerintah maupun swasta memuat semua tender di media agar siapa pun dapat mengikutinya. Mengikuti tender merupakan salah satu upaya meningkatkan nilai usaha dan memperluas jaringan kerja. Selama tahun 2021 PT Fasen Creative Quality yang bergerak di bidang PEO (Professional Exhibitions Organizer) dan Brand Activation mulai melebarkan sayapnya untuk mengikuti tender event yang diselenggarakan oleh pemerintah. Tujuan dari penelitian ini untuk mengetahui bagaimana proses pembuatan time schedule dan checklist kebutuhan pelatihan Peningkatan Kapasitas TPP-P3PD, dan juga untuk mengetahui apa saja yang dibutuhkan untuk pelaporan. Metode penelitian yang digunakan adalah metode kualitatif dengan pengumpulan data menggunakan metode observasi selama event berlangsung dan saat pembuatan laporan, serta wawancara secara langsung dengan tim yang mengerjakan pelaporan. Hasil temuan ini mengungkapkan bahwa selama proses persiapan event Peningkatan Kapasitas TPP- P3PD tidak memiliki kendala, hanya membutuhkan komunikasi dengan beberapa pihak dari setiap Koordinator Provinsi dan pihak dari Kementerian Desa. Namun demikian, terdapat beberapa kendala yang ditemukan selama proses pembuatan laporan event Peningkatan Kapasitas TPP-P3PD yang sifatnya rahasia sehingga tidak dapat diuraikan. Salah satu kendala yang dihadapi adalah sulitnya menemukan data valid dari peserta dan pelatih sehingga tim membutuhkan waktu lebih dalam merekap laporan.Kata Kunci: Laporan event, Peningkatan Kapasitas TPP-P3PD, persiapan event, program pelatihan, proses
Proses Registrasi Mentor pada Kegiatan Program Winter Club 2021 oleh Organisasi Generation Girl Nur Wanda Hamidah; Sudarno Sudarno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT In Indonesia, various types of events have often been done. One of them is a boot camp that is often held by companies, institutions, or organizations. One of the organizations that hold boot camps is Generation Girl. Generation Girl is a non-profit organization that runs a boot camp program called "Winter Club". Winter Club is a boot camp for girls from grades 9-12 where they will be taught STEM . In this event, Generation Girl needs a Mentor who will teach and guide the participants during the program. In looking for a Mentor who has a background that matches the "Winter Club", Generation Girl has the preparation and process in Mentor registration. Mentor registration is the first stage of Winter Club’s preparation process. Without Mentor registration, Generation Girl will find it difficult to find the Mentor that match the topic of the event. The purpose of writing this journal is to explore the process of preparation and realization of Mentor registration in "Winter Club 2021". The research method used in this journal is qualitative data analysis by collecting data and describe the data from the information obtained. The result of this study discovered that the Mentor registration activities were carried out very carefully because Mentor had a very big role in Winter Club. Without Mentor, Winter Club will not be able to run. Keyword: Boot camp, Generation Girl, Mentor, Mentor Registration, Winter Club Mathematics) topics ABSTRAK Di Indonesia, berbagai macam jenis event sudah sering dilaksanakan. Salah satunya adalah boot camp yang sering diadakan oleh perusahaan, institusi, ataupun organisasi. Salah satu organisasi yang mengadakan boot camp adalah Generation Girl. Generation Girl adalah sebuah organisasi non-profit yang melaksanakan program boot camp bernama Winter Club. Winter Club adalah boot camp dimana perempuan muda yang duduk di kelas 9 hingga 12 akan diajarkan topik-topik STEM (Science, Technology, Engineering, dan Mathematics). Di dalam kegiatan ini, Generation Girl membutuhkan Mentor yang akan mengajari dan membimbing para peserta selama acara berlangsung. Dalam mencari Mentor yang memiliki latar belakang yang sesuai dengan Winter Club, Generation Girl memiliki persiapan dan proses di dalam registrasi Mentor. Kegiatan registrasi Mentor adalah tahap pertama dalam proses persiapan Winter Club. Tanpa adanya kegiatan registrasi Mentor, Generation Girl akan menemukan kesulitan dalam menemukan Mentor yang sesuai dengan topik acara. Tujuan ditulisnya jurnal ini adalah untuk mengetahui proses persiapan dan pelaksanaan registrasi Mentor Winter Club 2021. Metode penelitian yang digunakan adalah analisis data kualitatif dengan melakukan pengumpulan data dan mendeskripsikan data-data dari informasi yang didapatkan. Hasil penelitian ini didapatkan bahwa kegiatan registrasi Mentor yang dilakukan oleh Generation Girl dilaksanakan dengan sangat hati-hati dikarenakan Mentor memiliki peran yang sangat besar pada acara Winter Club. Tanpa adanya Mentor, maka Winter Club tidak akan dapat dijalankan. Kata Kunci: Boot camp, Generation Girl, Mentor, Mentor Registration, Winter Club
Proses Perencanaan Bagian Program Acara pada Indonesia Sustainable Development Goals (SDGs) Summit 2.0 Rafi Raissa Amaris; Sudarno Sudarno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT This article discusses the program department planning process in planning the Indonesia Sustainable Development Goals (SDGs) Summit 2.0 or commonly abbreviated as ISS 2.0 which is held online. The purpose of this study was to determine the planning process carried out by the program department in the planning process of an online event. The methodology used in this study is qualitative data analysis method, with data collection methods through observation and interviews with the organizers. The results of the study found that the planning process carried out by the program department consisted of five stages, namely the research stage, the design stage, the planning stage, the coordination stage, and the evaluation stage. The planning stages that have been carried out by the program department are going well but there are several obstacles that arise during the planning process. Keyword: Online, Process, Planning, Program, Summit Event ABSTRAK Artikel ini membahas tentang proses perencanaan departemen program dalam perencanaan acara Indonesia Sustainable Development Goals (SDGs) Summit 2.0 atau biasa disingkat ISS 2.0 yang diselenggarakan secara daring (online). Tujuan dari penelitian ini untuk mengetahui proses perencanaan yang dilakukan departemen program pada proses perencanaan sebuah acara yang diselenggarakan secara daring. Metode penelitian yang digunakan adalah metode analisis data kualitatif, dengan metode pengumpulan data yang dilakukan menggunakan metode observasi dan wawancara dengan pihak penyelenggara. Hasil penelitian ditemukan bahwa proses perencanaan yang dilakukan departemen program ini terdapat lima tahapan, yaitu tahap riset, tahap desain, tahap perencanaan, tahap koordinasi, dan tahap evaluasi. Tahapan perencanaan yang telah dilakukan departemen program ini berjalan dengan baik namun terdapat beberapa kendala yang muncul pada saat proses perencanaan. Kata kunci: Online, Proses, Perencanaan, Program, Summit Even
Persiapan Bidding pada Event Pertemuan SHERPA Presidensi G20 Indonesia 2021 Shufy Wahdanyyah; Sudarno Sudarno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACTBidding is one of the main keys in holding an event. In the implementation of a bidding there are stages andrequirements that are prepared so that the bidding can run smoothly and successfully. The purpose of this studywas to determine the stages in a bid preparation and the required documents. The research method used is theobservation method, the documentation method and the interview method. The results obtained from this study arethe stages and documents in bidding preparation which consist of six stages: post-qualification announcement,download of election documents, explanation, upload of bidding documents, opening of bidding documents andevaluation, verification of qualifications and three groups of bidding documents: administrative documents,documents technical, bidding documents.Keyword: Bidding, Planning, Procurement, TenderABSTRAKProses bidding menjadi salah satu kunci utama dalam terselenggaranya sebuah event. Pada terselenggarakannyasebuah bidding terdapat tahapan dan keperluan yang disiapkan agar bidding tersebut dapat berjalan dengan lancardan berhasil. Tujuan dari penelitian ini adalah untuk mengetahui tahapan dalam sebuah persiapan bidding sertadokumen yang diperlukan. Metode penelitian yang digunakan adalah metode observasi, metode dokementasi danmetode wawancara. Hasil yang didapatkan dari penelitian ini adalah tahapan serta dokumen dalam persiapanbidding yang terdiri dari enam tahap: pengumuman pascakualifikasi, download dokumen pemilihan, pemberianpenjelasan, upload dokumen penawaran, pembukaan dokumen penawaran dan evaluasi, pembuktian kualifikasiserta tiga kelompok dokumen bidding: dokumen administrasi, dokumen teknis, dokumen penawaran harga.Kata Kunci: Bidding, Persiapan, Pengadaan, Tender
Pelaksanaan Webinar “Hustle Culture and Toxic Productivity” oleh PT Uni Tokopo Teknologi Petra Rossa Angelika Asa; Sudarno Sudarno
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACTWebinar as a solution for organizing events during the Community Activities Restrictions Enforcement (CARE)has their own challenges and uniqueness, especially regarding how the sequence of events in question can beheld from the preparation stage, the day of the event to the post-event stage. This study aims to analyze the stagesof implementing the webinar event "Hustle Culture and Toxic Productivity" along with the obstacles encounteredin each stage. Where, the organizers want to present educational content that is packaged in an attractive way toexplore the hustle culture issue that is troubling the current generation. The method in this study is the directobservation from planning to implementation and after the event, direct interview with the organizer, as well ascollecting documentation of the stages of the webinar so that it can be analyzed. The results of this study indicatethat the webinar that was held proved to be very comprehensive and right on target with the intended audience.This is supported by the observation that the entire webinar process from planning to implementation andevaluation is very efficient and has minimal risk. Various obstacles that arise can be handled properly and slicklyovercome with effective solutions.Keywords: hustle culture, toxic productivity, webinar.ABSTRAKWebinar sebagai solusi penyelenggaraan event selama masa Pemberlakuan Pembatasan Kegiatan Masyarakat(PKKM) memiliki tantangan dan keunikannya tersendiri terutama mengenai bagaimana runtutan peristiwabersangkutan dapat terselenggara mulai dari tahap persiapan, hari penyelenggaraan hingga tahap pasca acara.Penelitian ini bertujuan untuk menganalisis tahapan – tahapan pelaksanaan event webinar “Hustle Culture andToxic Productivity” beserta kendala yang ditemui dalam setiap tahapnya. Dimana, penyelenggara inginmenyuguhkan konten edukatif yang dikemas secara menarik untuk mengupas isu hustle culture yang sedangmeresahkan generasi saat ini. Metode yang digunakan dalam penelitian ini adalah observasi langsung padaperencanaan hingga pelaksanaan dan pasca event, wawancara langsung dengan penyelenggara, sertamengumpulkan dokumentasi tahapaan webinar sehingga dapat dianalisis. Hasil penelitian ini menunjukkanbahwa webinar yang diselenggarakan terbukti sangat komprehensif dan tepat sasaran kepada audiens yang dituju.Hal ini didukung oleh pengamatan bahwa keseluruhan proses webinar dari tahap perencanaan hingga pelaksanaanserta evaluasi sangat efisien dan minim risiko. Berbagai kendala yang muncul mampu ditangani dengan baik danapik diatasi dengan solusi yang efektif.Kata kunci: hustle culture, toxic productivity, webinar
Co-Authors Amelia Diah Puspita Puspita Fauzi Mubarak Karbala Madania Noni Noerkaisar Nur Wanda Hamidah Petra Rossa Angelika Asa Rafi Raissa Amaris Sarah Qiptiah Putri Shufy Wahdanyyah Yasmin Sungkar Yuningsih Yuningsih