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All Journal Berajah Journal Jurnal Manajemen Dan Akuntansi Medan
Lasmini Manik
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analisis Krisis "Institutional Memory": Pengabaian Pelatihan dan Pengembangan SDM pada Transisi Twitter Menjadi X Juwita Novitasari Simorangkir; Hilma Harmen; Rosy Nela Sinaga; Lasmini Manik; Nesa Einge Regina Br. Tarigan
Jurnal Manajemen Dan Akuntansi Medan Vol. 8 No. 2 (2026): Jurnal Manajemen dan Akuntansi Medan
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v8i2.8297

Abstract

Abstrak: Latar belakang: Akuisisi Twitter oleh Elon Musk yang berujung pada perubahan identitas menjadi X memicu fenomena pemutusan hubungan kerja (layoff) massal yang berdampak pada hilangnya pengetahuan organisasi secara drastis. Fenomena ini mengancam keberlangsungan operasional karena hilangnya institutional memory atau ingatan kolektif yang selama ini tersimpan pada karyawan lama. Metode penelitian: Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus deskriptif. Data dikumpulkan melalui studi dokumentasi dan tinjauan literatur dari berbagai media kredibel serta jurnal manajemen bisnis untuk menganalisis dampak transisi organisasi tersebut. Hasil penelitian: Temuan menunjukkan bahwa pengabaian fungsi pelatihan dan pengembangan serta penghapusan prosedur transfer pengetahuan menyebabkan kerentanan operasional yang nyata pada perusahaan X. Hilangnya tenaga kerja ahli secara mendadak mengakibatkan gangguan teknis yang berulang dan penurunan nilai valuasi perusahaan akibat hilangnya aset intelektual. Kesimpulan: Krisis institutional memory pada perusahaan X membuktikan bahwa efisiensi biaya melalui pengurangan karyawan tanpa strategi retensi pengetahuan akan merusak stabilitas organisasi jangka panjang. Perusahaan disarankan untuk tetap memprioritaskan manajemen pengetahuan dalam setiap proses transformasi besar.
PENGARUH PENGGUNAAN LIVIN' BY MANDIRI TERHADAP KEMUDAHAN LAYANAN KEUANGAN PADA MAHASISWA MANAJEMEN UNIVERSITAS NEGERI MEDAN ANGKATAN 2025 Clara Citra Sinaga; Hawila Manik; Trizthan Irfan Hermawan; Kholillah Azahra Barus; Lasmini Manik; Namira Shafalda Prabudi; Nurul Wardani Lubis
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.664

Abstract

The digital banking revolution has brought about fundamental changes in the way people access financial services, including amongst university students, a demographic group with a high rate of technology adoption. This study aims to analyse the impact of using the Livin’ by Mandiri app on the perceived ease of access to financial services among students on the Management Programme at the State University of Medan, intake year 2025. The study employs a quantitative approach using a survey design, involving 120 respondents selected through purposive sampling. Data collection was carried out using a five-point Likert scale questionnaire that had been tested for validity and reliability. The independent variables in this study included ease of use of the interface, system reliability, completeness of service features, and transaction security, whilst the dependent variable was the ease of financial services, measured based on user perceptions. Data analysis was performed using multiple linear regression with the aid of SPSS version 26 software. The results indicate that, taken together, all independent variables have a significant effect on the ease of financial services (F = 47.83; p < 0.01). When analysed individually, ease of use of the interface makes the largest contribution (β = 0.421; p < 0.01), followed by service feature completeness (β = 0.318; p < 0.01), transaction security (β = 0.276; p < 0.05), and system reliability (β = 0.201; p < 0.05). The coefficient of determination (R²) of 0.743 indicates that 74.3% of the variation in the ease of financial services can be explained by these four variables. The findings of this study have important implications for the development of digital banking services tailored to the needs of the student segment.
Co-Authors Clara Citra Sinaga Hawila Manik Hilma Harmen Juwita Novitasari Simorangkir Kholillah Azahra Barus Namira Shafalda Prabudi Nesa Einge Regina Br. Tarigan Nurul Wardani Lubis Rosy Nela Sinaga Trizthan Irfan Hermawan