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Septy Indra Santoso
Universitas Khairun, Ternate, Maluku Utara, Indonesia
Economics, Econometrics & Finance Education Environmental Science Neuroscience Other

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SWOT: Bisnis UMKM pada Fakultas Ekonomi dan Bisnis Universitas Khairun Septy Indra Santoso; Fahdia Santoso; Roswiyanti Roswiyanti; Dyan Fauziah Suryadi; Andi Gunawan
Tangible Journal Vol. 11 No. 1 (2026): (in press)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STIE Tri Dharma Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/tangible.v11i1.799

Abstract

This study aims to analyze the condition of MSMEs using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to identify internal and external factors that influence business sustainability. The study used a descriptive qualitative method with data collection techniques through direct interviews with culinary MSME actors in the Faculty of Economics and Business, Khairun University with three informants. The results of the study indicate that the main strengths of MSMEs lie in affordable prices, strategic business locations, product variations that suit consumer needs, and fast service. The weaknesses faced include limited capital, disruption to clean water access, limited business space, a decrease in the number of consumers during academic holidays, and inadequate supporting facilities.
Co-Authors Andi Gunawan Dyan Fauziah Suryadi Fahdia Santoso Roswiyanti Roswiyanti