SWOT: Bisnis UMKM pada Fakultas Ekonomi dan Bisnis Universitas Khairun

Septy Indra Santoso (Universitas Khairun, Ternate, Maluku Utara, Indonesia)
Fahdia Santoso (Universitas Khairun, Ternate, Maluku Utara, Indonesia)
Roswiyanti Roswiyanti (Universitas Cokroaminoto Makassar, Sulawesi Selatan, Indonesia)
Dyan Fauziah Suryadi (Sekolah Tinggi Ilmu Ekonomi Ciputra, Makassar, Sulawesi Selatan, Indonesia)
Andi Gunawan (Politeknik Negeri Ujung Pandang, Makassar, Sulawesi Selatan, Indonesia)

Tangible Journal
Vol. 11 No. 1 (2026): (in press)

This study aims to analyze the condition of MSMEs using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to identify internal and external factors that influence business sustainability. The study used a descriptive qualitative method with data collection techniques through direct interviews with culinary MSME actors in the Faculty of Economics and Business, Khairun University with three informants. The results of the study indicate that the main strengths of MSMEs lie in affordable prices, strategic business locations, product variations that suit consumer needs, and fast service. The weaknesses faced include limited capital, disruption to clean water access, limited business space, a decrease in the number of consumers during academic holidays, and inadequate supporting facilities.