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Taviyastuti
Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Influence of Customer Value, Customer Preferences, and Perceived Product Quality on Repurchase Decision for Kopi Tembalang Signature Coffee Products Taviyastuti; Najla Debi Habsari; Yusmar Ardhi Hidayat
Admisi dan Bisnis Vol. 27 No. 2 (2026): JUNI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v27i2.7683

Abstract

Coffee is one of the most popular beverages among Indonesians and has become part of their daily lifestyle. The growth of the modern coffee industry has accelerated, marked by the proliferation of coffee shops in various regions. One such coffee shop is Kopi Tembalang, which has a flagship product called Signature coffee. However, sales of Signature coffee have declined throughout 2024. This condition indicates the possibility of problems with factors that affect customer loyalty, particularly those related to repeat purchase decisions. The purpose of this study is to examine how customer value, customer preferences, and perceptions of product quality affect decisions to repurchase Signature coffee products from Kopi Tembalang. Eighty respondents were given a questionnaire as part of the quantitative research methodology. To ascertain the impact of independent variables on repurchase decisions, the data was subjected to multiple linear regression analysis using SPSS software. The findings indicate that repurchase decisions (Y) are not significantly impacted by customer value (X1). On the other hand, it has been demonstrated that repurchase decisions (Y) are positively and significantly impacted by customer preferences (X2) and perceptions of product quality (X3). This demonstrates that consumer preferences and opinions of high-quality products have a greater impact on repurchases than do opinions of customer value.
Influence of Product Quality, Store Atmosphere, and Price Fairness on Repurchase Intention among Mixue Progo Customers in Pekalongan City Nofita Salsabila; Rif’ah Dwi Astuti; Taviyastuti
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v27i1.7275

Abstract

This research is motivated by a noticeable decline in sales at Mixue Progo, which is presumed to stem from a reduced intention among customers to repurchase. The purpose of this study is to analyze the impact of product quality, store atmosphere, and fair pricing on the repurchase intention of Mixue Progo consumers in Pekalongan City. A quantitative research method was adopted through a survey approach, involving 175 respondents selected via purposive sampling. Out of the total, 160 valid responses were processed and analyzed using multiple linear regression with the help of SPSS version 23. The findings reveal that product quality, store ambiance, and price fairness each exert a significant and positive influence—both separately and collectively—on repurchase intention. These outcomes suggest that enhancing product standards, maintaining an inviting store environment, and ensuring fair pricing strategies are key to encouraging repeat purchases. Moreover, the study reinforces the Expectation Confirmation Theory (ECT), which posits that repurchase intentions emerge when consumers perceive that the performance of a product or service meets or surpasses their initial expectations.
Influence of Celebrity Endorsement, Electronic Word of Mouth, Perceived Quality on Purchase Decision of Scarlett Whitening Consumer: Case Study on Consumer Store in Semarang City Sapna Putri Handayani; Taviyastuti; Irawan Malebra
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6583

Abstract

The aim of this research is to find out the influence of celebrity endorsement, ewom, perceived quality on the purchase decision of Scarlett Whitening consumers, a case study of store consumers in Semarang City. Purposive sampling was used to take a sample of 120 people. In research, questionnaires, literature studies, and interviews are used in data collection. Data were processed using descriptive analysis, research instrument testing, and multiple linear regression analysis. Next, hypothesis testing is carried out consisting of the t test, F test, and coefficient of determination test. The majority of respondents are women aged 21 to 25 years who are students with salaries < IDR 2,000,000. The results of descriptive analysis on the indicators of the variables celebrity endorsement, ewom, perceived quality have a high interpretation with a range of 85-120. Based on the test results, the data is said to be valid and reliable. The results of the multiple linear regression analysis produced the equation Y = 21.049 + 0.234X1 + 0.186X2 + 0.334X3 + e. The results of partial and simultaneous hypothesis testing have a significant effect on purchase decisions. The results of the coefficient of determination test resulted in celebrity endorsement, ewom, and perceived quality influencing purchase decisions by 80.9% with the remaining 19.1% being influenced by other factors not explained in the research. Tujuan dari riset ini ialah untuk mencari tahu pengaruh celebrity endorsement, ewom, perceived quality pada purchase decision konsumen Scarlett Whitening studi kasus pada konsumen store di Kota Semarang. Purposive sampling digunakan dalam pengambilan sampel sebanyak 120 orang. Dalam penelitian, kuesioner, studi pustaka, dan wawancara dipergunakan pada pengumpulan data. Data diolah dengan analisis deskriptif, uji instrumen penelitian, dan analisis regresi linear berganda. Selanjutnya dilaksanakan uji hipotesis terdiri dari uji t, uji F, dan uji koefisien determinasi. Mayoritas responden ialah perempuan berusia 21 sampai 25 tahun yang mana pelajar/mahasiswa memiliki gaji < Rp 2.000.000. Hasil analisis deskriptif pada indikator dari variabel celebrity endorsement, ewom, perceived quality mempunyai interpretasi tinggi dengan rentang 85-120. Berdasarkan hasil uji, data dikatakan valid dan reliabel. Analisis regresi linear berganda menghsilkan persamaan Y = 21,049 + 0,234X1 + 0,186X2 + 0,334X3 + e. Hasil dari uji hipotesis secara parsial dan simultan berpengaruh signifikan pada purchase decision. Hasil dari uji koefisien determinasi menghasilkan celebrity endorsement, ewom, dan perceived quality berpengaruh terhadap purchase decision sebesar 80,9% dengan sisa sebesar 19,1% dipengaruhi oleh faktor-faktor lain yang tidak dideskripsikan pada riset.
Co-Authors Irawan Malebra Najla Debi Habsari Nofita Salsabila Rif’ah Dwi Astuti Sapna Putri Handayani Yusmar Ardhi Hidayat, Yusmar Ardhi