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All Journal Admisi dan Bisnis Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS)
Rif’ah Dwi Astuti
Politeknik Negeri Semarang
Economics, Econometrics & Finance Social Sciences

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OPTIMALISASI DIGITAL MARKETING GUNA MENINGKATKAN KINERJA PEMASARAN PADA LPK HARUKI NIHONGO GAKKOU DI KELURAHAN CETAN KECAMATAN CEPER, KABUPATEN KLATEN Jati Nugroho; Andi Setiawan; Alya Hasna Fauziyyah; Azizah Azizah; Bagus Yunianto Wibowo; M. Nahar; Rif’ah Dwi Astuti; Slamet Slamet; Saptianing Saptianing; Dika Vivi Widyanti; Noor Suroija; Isnaini Nurkhayati; Harly Nur Zamzam; Martha Velia Andini; Sri Wahyuni
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7685

Abstract

Kegiatan Pengabdian kepada Masyarakat Unggulan Program Studi ini bertujuan meningkatkan kapasitas pemasaran digital pada Lembaga Pelatihan dan Kompetensi (LPK) Haruki Nihongo Gakkou di Kelurahan Cetan, Kecamatan Ceper, Kabupaten Klaten. Permasalahan yang dihadapi meliputi belum optimalnya kemampuan staf dalam memanfaatkan teknologi digital serta masih terbatasnya inovasi dan kreativitas dalam memasarkan jasa pelatihan. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, dan pendampingan mengenai strategi digital marketing, pemanfaatan media sosial, pembuatan konten promosi, pengelolaan akun YouTube, serta optimalisasi promosi berbayar pada platform digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola media pemasaran digital, menghasilkan konten promosi yang lebih menarik, serta memperluas jangkauan promosi hingga di luar daerah. Penerapan strategi digital marketing juga meningkatkan kesiapan LPK dalam memanfaatkan teknologi sebagai sarana pemasaran yang lebih efektif dan efisien. Kegiatan ini memberikan kontribusi terhadap penguatan daya saing lembaga melalui peningkatan kapasitas sumber daya manusia dan optimalisasi pemasaran digital, sehingga berpotensi mendukung peningkatan jumlah peserta pelatihan, pendapatan, serta keberlanjutan usaha.
Influence of Leadership Style and Work Environment on Organizational Commitment at PT Triangle Motorindo Balya Iqbal Jamaludin; Rif’ah Dwi Astuti; Umar Farouk
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i3.7134

Abstract

This study aims to examine the correlation between leadership style and work environment with organizational commitment at PT Triangle Motorindo. The data collection methods utilized encompass surveys, interviews, observation, and literature review. The sampling approach employed is simple random sampling, computed using the Slovin formula, yielding a sample size of 75 respondents. The analytical tools used include instrument tests, classical assumption tests, multiple linear regression, and hypothesis testing. The data was processed using SPSS. The multiple linear regression analysis yielded the regression equation: Y = 24.918 + 0.268 X1 + 0.406 X2 + e. The results suggest that both leadership style and work environment have a large and beneficial impact on organizational commitment, both individually and together. The combined impact of leadership style and work environment accounts for 64.4% of the variability in organizational commitment, while the remaining 35.6% is attributed to other variables not considered in the study. An effective leadership style and a pleasant work environment have the potential to enhance organizational commitment.   Fokus penelitian ini adalah untuk mempelajari bagaimana komitmen organisasional PT Triangle Motorindo dengan lingkungan kerja dan gaya kepemimpinan. Kuesioner, wawancara, observasi, dan tinjauan studi pustaka digunakan untuk mengumpulkan data. Metode sampling simple random sampling dan Metode Slovin digunakan untuk menghitung ukuran sampel, yang menghasilkan 75 responden. Uji instrumen, asumsi klasik, regresi linear berganda, dan hipotesis adalah alat analisis yang digunakan. Data penelitian diproses menggunakan program SPSS. Hasil analisis regresi linear berganda menghasilkan persamaan regresi sebagai berikut: Y = 24,918 + 0,268 X1 + 0,406 X2 + e. Hasil penelitian ini menunjukkan bahwa gaya kepemimpinan dan lingkungan kerja berdampak signifikan dan positif baik secara parsial maupun simultan terhadap komitmen di perusahaan. Pengaruh simultan dari gaya kepemimpinan dan lingkungan kerja bertanggung jawab atas 64,4% variasi komitmen di perusahaan, sementara 35,6% lainnya disebabkan oleh variabel yang tidak termasuk dalam penelitian ini. Pekerja dapat meningkatkan komitmen mereka terhadap perusahaan melalui gaya kepemimpinan yang koordinasi dan memotivasi dan lingkungan kerja yang nyaman.
Influence of Product Quality, Store Atmosphere, and Price Fairness on Repurchase Intention among Mixue Progo Customers in Pekalongan City Nofita Salsabila; Rif’ah Dwi Astuti; Taviyastuti
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v27i1.7275

Abstract

This research is motivated by a noticeable decline in sales at Mixue Progo, which is presumed to stem from a reduced intention among customers to repurchase. The purpose of this study is to analyze the impact of product quality, store atmosphere, and fair pricing on the repurchase intention of Mixue Progo consumers in Pekalongan City. A quantitative research method was adopted through a survey approach, involving 175 respondents selected via purposive sampling. Out of the total, 160 valid responses were processed and analyzed using multiple linear regression with the help of SPSS version 23. The findings reveal that product quality, store ambiance, and price fairness each exert a significant and positive influence—both separately and collectively—on repurchase intention. These outcomes suggest that enhancing product standards, maintaining an inviting store environment, and ensuring fair pricing strategies are key to encouraging repeat purchases. Moreover, the study reinforces the Expectation Confirmation Theory (ECT), which posits that repurchase intentions emerge when consumers perceive that the performance of a product or service meets or surpasses their initial expectations.
Co-Authors Alya Hasna Fauziyyah Andi - Setiawan Azizah - Azizah Bagus Yunianto Wibowo Balya Iqbal Jamaludin Dika Vivi Widyanti Harly Nur Zamzam Isnaini Nurkhayati Jati Nugroho M. Nahar Martha Velia Andini Nofita Salsabila Noor Suroija Saptianing - Saptianing Slamet Slamet Sri Wahyuni Taviyastuti Umar - Farouk