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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Research on English and Language Learning (J-REaLL) Ilomata International Journal of Management Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Rindika Pramadanti
Universitas Asa Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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When Value Meets Trust: Exploring the Impact of Electronic Word of Mouth on Customer Loyalty Tri Ari Mukti; Rindika Pramadanti
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2577

Abstract

This study explores how perceived value and trust shape electronic word of mouth and customer loyalty in the hospitality industry, positioning e-WOM as an intervening variable. A quantitative research design was employed, with primary data collected via questionnaires distributed to 157 guests of the Grand Zuri Jababeka Hotel in November 2025, using purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that both perceived value and trust significantly and positively influence e-WOM and customer loyalty. Moreover, e-WOM plays a significant role in driving customer loyalty and acts as a partial mediator in the relationships between perceived value and customer loyalty, and between trust and customer loyalty. These findings underscore the strategic importance of strengthening perceived value and trust to stimulate favorable e-WOM and enhance long-term customer loyalty. The study offers managerial implications for hotel practitioners aiming to improve service performance and develop more effective marketing initiatives.
What drives English-speaking skills? An integrative SEM-PLS model of motivation, interest, vocabulary, and independence Rindika Pramadanti
Journal of Research on English and Language Learning (J-REaLL) Vol. 7 No. 2 (2026): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v7i2.25159

Abstract

Although learning motivation, learning interest, vocabulary mastery, and learning independence are recognized as key contributors to EFL speaking development, they are often examined in isolation. This study investigated the direct and indirect effects of learning motivation, learning interest, and vocabulary mastery on English speaking ability through learning independence and identified the strongest predictor of speaking performance. An explanatory quantitative design was employed with 148 undergraduate EFL students selected through purposive sampling. Data were collected using a structured questionnaire and a speaking performance test assessing fluency, pronunciation, vocabulary, grammar, and comprehension. Partial least squares structural equation modeling (PLS-SEM) was used for data analysis. The results revealed that learning interest (β = 0.278, p = 0.002), learning motivation (β = 0.240, p = 0.021), and vocabulary mastery (β = 0.372, p < 0.001) significantly predicted learning independence. Vocabulary mastery (β = 0.309, p = 0.003) and learning independence (β = 0.373, p = 0.001) significantly predicted English speaking ability, whereas learning interest and learning motivation showed no significant direct effects. Learning interest and vocabulary mastery exerted significant indirect effects on speaking ability through learning independence, while learning motivation did not. The model explained 67.4% of the variance in speaking ability and 63.8% of the variance in learning independence. These findings indicate that learning independence is the strongest direct predictor of English speaking ability and a key mediating mechanism linking vocabulary mastery and learning interest to speaking performance. Integrating vocabulary development, learner-autonomy strategies, and sustained speaking practice may therefore enhance EFL speaking outcomes.
Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan Rusman Efendi Sihombing; Leonardo Indra Vitaharsa; Rindika Pramadanti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1876

Abstract

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.
KINERJA YANG DIPENGARUHI KEPEMIMPINAN DAN PELATIHAN DENGAN BUDAYA ORGANISASI DAN MOTIVASI SEBAGAI MEDIATOR Aris Budiono; Rindika Pramadanti; Hairani Tarigan
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 01 (2025): EQUILIBRIUM: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/36v43y52

Abstract

This research aims to analyze performance variables that are influenced by leadership and training with organizational culture and motivation as mediators. This research was conducted at companies operating in the service sector, namely daily employees of The Ritz-Carlton Mega Kuningan. The workforce population is three hundred employees, using the Roscoe technique consisting of one hundred respondents and using a simple random sampling technique plus twenty respondents to test the validity and reliability of the instrument. Multilevel linear regression was used to answer the research hypothesis. The results showed that the variables that had a direct effect were that leadership and training had an effect on organizational culture and motivation, leadership and motivation had an impact on performance, training and organizational culture had no effect on performance. Meanwhile, variables that have an indirect influence include Leadership influencing Performance through Motivation, Training influencing Performance through Motivation, and Performance not being influenced by Leadership or Training through Organizational Culture. Organizations need to strengthen leadership and design training programs that focus on increasing motivation, because these two aspects have been proven to have a direct impact on employee performance, as well as re-evaluate cultural elements that are less effective and adopt a more comprehensive and integrated HR development strategy.
PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH EWOM DAN PROMOTION TERHADAP REPURCHASE INTENTION Zidane Ednu Prananca; Rindika Pramadanti
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 01 (2025): EQUILIBRIUM: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jq8t3k32

Abstract

This study aims to identify the extent to which EWOM and promotion affect customer satisfaction and how this satisfaction can increase customer intentions to return and stay at the Hotel Aston City Kemayoran. The population in this study were customers or guests who had stayed twice and the sample collected through the purposive sampling method was 120 respondents. The questionnaire was distributed between November and December 2024. The data analysis approach applied was SmartPLS. This study found that the variables that influenced Customer Satisfaction included Promotion and Repurchase Intention, while the variables that had a direct positive effect on Repurchase Intention included EWOM, Promotion and Customer Satisfaction. Meanwhile, the variables that did not support a direct effect on Customer Satisfaction were EWOM and the variables that had an indirect effect with the mediating role of Customer Satisfaction on Repurchase Intention included promotion and the variables that did not have an indirect effect with the mediator Customer Satisfaction on Repurchase Intention included EWOM.
PERAN EMOTIONAL DESIRE DAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KEPUASAN PELANGGAN DAN ELECTRONIC WORD OF MOUTH Revan Gastiadi Reza; Rindika Pramadanti
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/5fs6ye30

Abstract

This study aims to analyze the effects of emotional desire and Instagram social media on customer satisfaction and electronic word of mouth (e-WOM), as well as to examine the mediating role of customer satisfaction among consumers of Nomi-Nomi Delight East Jakarta. This research employs a quantitative approach using primary data collected through questionnaires from 170 respondents selected via purposive sampling in November 2025. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that emotional desire has a positive and significant effect on customer satisfaction, but does not significantly influence e-WOM. In contrast, Instagram social media has a positive and dominant effect on both customer satisfaction and e-WOM. Furthermore, customer satisfaction does not have a significant effect on e-WOM and fails to mediate the relationships between emotional desire and Instagram social media on e-WOM. These findings emphasize that emotional factors play a greater role in shaping internal customer satisfaction, while electronic word-of-mouth behavior is more strongly driven by the strength of digital marketing activities and content, particularly on Instagram, thereby providing strategic implications for the development of digital marketing strategies in the culinary business sector.
Brand Loyalty-Building Strategy: Influence Product Quality, Perceived Experience Quality, And Brand Attitude Through Mediating Brand Trust Rindika Pramadanti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22384

Abstract

Research aim: This study aims to measure product quality, perceived experience quality, and brand attitude that can affect brand trust through brand loyalty to Janji Jiwa coffee products. Methode: Data will be collected using a survey method and questionnaires. This study used Structural Equation Modeling (SEM) data analysis techniques operated using the Smart-PLS program version 3.2.9 Theoretical contribution: This research also proves that product quality and perceived experience quality can affect brand trust, while brand attitude influences brand loyalty. It aims to create a sense that customers expect to be able to compete with other competitors in the future. Practitioner implication: Product quality, perceived experience quality, and brand attitude play an important role in increasing brand trust and brand loyalty, where good taste integrity and customer expectations will affect growing sales, so coffee shop entrepreneurs must provide innovation strategies in maintaining product quality to influence consumers to be loyal to their products. Research limitation: This study only focuses on three variables: product quality, perceived experience quality, and brand attitude
Co-Authors Aris Budiono Hairani Tarigan Leonardo Indra Vitaharsa Revan Gastiadi Reza Rusman Efendi Sihombing Tri Ari Mukti Zidane Ednu Prananca