Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ARMADA : Jurnal Penelitian Multidisiplin
Andy Hermawan
Study program Agribusiness Animal Husbandry, Ama Polytechnic, Bima Regency, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Efficiency Study Of Quail Egg Marketing System At CV. Djion Puyuh In Somba Opu District Gowa Regency Andy Hermawan; Imam Mustafa; Kharismafullah Kharismafullah; Manah
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 6 (2026): ARMADA : Jurnal Penelitian Multidisplin, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i6.2584

Abstract

This study aimed to analyze marketing channels, marketing efficiency, farmers’ share, and the profit–cost ratio in quail egg marketing at CV Djion Puyuh, Somba Opu District, Gowa Regency. The study used qualitative and quantitative analyses. Data were collected through direct interviews with producers and marketing institutions involved in product distribution. Marketing channel analysis identified the flow of products and the institutions participating in each channel, while marketing function analysis examined exchange activities conducted by those institutions. Marketing margin was calculated as the difference between the price paid by consumers and the price received by producers. The results showed that CV Djion Puyuh used two marketing channels, both of which were categorized as efficient. This condition was reflected in a farmers’ share exceeding 50%, reaching 93%. The R/C ratio was greater than one, indicating that revenue exceeded marketing costs. Retailers earned a profit of IDR 2,000 with marketing costs of IDR 12,000, resulting in a profit–cost ratio of 16%. These findings indicate that the existing marketing system was economically efficient.
Co-Authors Imam Mustafa Kharismafullah Kharismafullah Manah