Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Komunikasi
Makhdum Al Thaqolaini
Universitas Islam Raden Rahmat Malang
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Doom Scrolling and Digital Advertising on Purchase Decisions Through Impulsive Buying, with Self-Control as a Moderating Variable Among Social Media Users Naila Putri Salafina; Muchammad Shocibul Munir; Moh Anta Sifau Fuadi; Makhdum Al Thaqolaini; Muhammad Fadil Khosyi’in; Sinollah
Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Komunikasi Vol. 5 No. 1 (2026): June: Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Kom
Publisher : Marcha Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmirte.v5i1.373

Abstract

This study aims to analyze the effect of doom scrolling and digital advertising on purchase decisions mediated by impulsive buying, and to examine the moderating role of self-control among social media users. A quantitative approach with a survey design was employed. Data were collected using a structured Likert-scale questionnaire (1–5) distributed to 105 respondents selected via purposive sampling. Data analysis involved multiple regression, Baron and Kenny mediation testing, and moderated multiple regression (MMR) with interaction terms. Results indicate: (1) doom scrolling positively and significantly affects impulsive buying (β = 0.341; p < 0.001); (2) digital advertising positively and significantly affects impulsive buying (β = 0.284; p < 0.001); (3) impulsive buying positively and significantly affects purchase decisions (β = 0.483; p < 0.001); (4) impulsive buying fully mediates the relationship between doom scrolling and purchase decisions; (5) impulsive buying partially mediates the relationship between digital advertising and purchase decisions; and (6) self-control negatively and significantly moderates the effect of impulsive buying on purchase decisions (B = -0.043; p = 0.026). These findings offer theoretical and managerial implications for digital marketing practitioners and consumers in the social media economy era. 
Co-Authors Moh Anta Sifau Fuadi Muchammad Shocibul Munir Muhammad Fadil Khosyi’in Naila Putri Salafina Sinollah