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All Journal Journal of Mathematics Instruction, Social Research and Opinion International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Aqwa Naser Daulay
State Islamic University of North Sumatra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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A Palm Sap-Based Brown Sugar Business Development Strategy Based on the Business Model Canvas Amanda Putri Salsabila; Wahyu Syarvina; Aqwa Naser Daulay
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i1.3559

Abstract

Through the nine elements of the business model canvas, this study seeks to identify or develop a strategy for the development of a palm sap-based brown sugar business at CV. Ritawati Silau Rakyat Brown Palm Sugar, Serdang Bedagai, Indonesia The goal is to establish partnerships to work together to increase revenue and market share. A qualitative approach combined with phenomenological analysis was used to investigate the phenomenon that arises in the field connected to the growth of a brown sugar enterprise based on palm sap in Silau Rakyat Village. Results of the Business Model Canvas Analysis at CV. Ritawati Palm Brown Sugar is a customer segment, local consumers who are looking for natural sweeteners. It has a distinctive taste and authentic aroma. Its distribution is carried out through collectors for the local market. Building customer relationships and communication directly and through social media. Revenue streams: The main source of income is the sale of palm sap brown sugar. Key Resources: The main resource includes palm sap water as a raw material. Key activities, including procurement of raw materials. Key Partnership: Partnership with oil palm farmers. Cost structure, including production, distribution, taxes, and packaging. However, challenges, such as seasonal dependence and raw material availability, remain. The solution to these challenges is to implement key partnerships in the form of procuring palm sap from surrounding areas to address declining palm sap production in Silau Rakyat Village.
Factors Influencing the Improvement of BPJS Ketenagakerjaan Product Inclusivity in Medan City Elna Sari Nasution; Atika Atika; Aqwa Naser Daulay
Journal of Mathematics Instruction, Social Research and Opinion Vol. 4 No. 4 (2025): December
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v4i4.797

Abstract

This study aims to analyze the influence of public literacy, program socialization, service quality, and facility accessibility on the enhancement of the inclusivity of BPJS Employment products in Medan City. The research employs a quantitative approach with associative analysis to examine the relationships among variables both simultaneously and partially. The research objects include participants and potential participants of BPJS Employment in Medan City, covering both formal and informal sectors. The sample consisted of 100 respondents determined through a random sampling technique. Data were collected using structured questionnaires distributed directly to the respondents. The results indicate that public literacy, program socialization, service quality, and facility accessibility have a positive and significant effect, both partially and simultaneously, on the inclusivity of BPJS Employment products. These findings suggest that higher levels of public literacy, more effective program socialization, better service quality, and easier access to facilities contribute to the improvement of BPJS Employment product inclusivity in Medan City. Therefore, an integrative and sustainable approach to these four factors serves as an essential strategy for expanding public participation in the national labor protection program.
Co-Authors Amanda Putri Salsabila Atika Atika Elna Sari Nasution Wahyu Syarvina