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All Journal Golden Ratio of Community Services and Dedication
N. Nurlaela
Institut Teknologi dan Bisnis Nobel Indonesia
Humanities Social Sciences

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Analysis Strengthening Business Strategy and Human Resource Capacity for Sustainable Small and Medium Enterprise Development N. Nurlaela; Eka Merdekawati; S. Sarnawiah
Golden Ratio of Community Services and Dedication Vol. 6 No. 2 (2026): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i2.2036

Abstract

Small and Medium Enterprises (SMEs) play a vital role in promoting economic growth, employment generation, and community welfare; however, many SMEs continue to encounter challenges related to strategic management and human resource capability that hinder their long-term sustainability. This community engagement program aimed to strengthen business strategy and enhance human resource capacity to improve the competitiveness and sustainable development of SMEs. The program adopted a participatory capacity-building approach involving needs assessment, business strategy workshops, human resource development training, mentoring, coaching, and program evaluation. Interactive learning methods, including discussions, case studies, business simulations, and individualized mentoring, were employed to facilitate knowledge transfer and practical implementation. Program evaluation was conducted using pre-test and post-test assessments, observations, interviews, focus group discussions, mentoring records, and participant satisfaction questionnaires. The findings indicate that participants demonstrated improved understanding of strategic business planning, organizational management, leadership, customer service, and sustainable business practices. The mentoring process further enabled SME owners to formulate strategic business plans, improve managerial decision-making, strengthen workforce competencies, and increase organizational readiness for business development. Participants also expressed high satisfaction with the relevance and applicability of the training activities. These findings suggest that integrating business strategy development with human resource capacity building provides a comprehensive and sustainable approach to enhancing SME competitiveness. This program highlights the strategic role of higher education institutions in empowering local enterprises through knowledge transfer and collaborative capacity-building initiatives that contribute to sustainable economic development.
Branding and Digital Marketing: The Secret to Making SME Products Better Known and Sought After in Sawaru Village, Indonesia N. Nurlaela; F. Fitri; Andi Ririn Oktaviani; Erik Rachim; Eka Wijaya Paula
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2038

Abstract

This Community Service (PKM) activity aims to improve literacy and understanding among Micro, Small, and Medium Enterprises (MSMEs) in Sawaru Village regarding the importance of branding in building product image and identity. It also provides practical training in creating attractive, consistent logos, packaging, and brand identities. Furthermore, this activity aims to improve MSMEs' ability to use digital media, such as social media (Instagram and Facebook) and marketplaces (Shopee and Tokopedia), for product promotion and sales. The activity's implementation methods include training, hands-on practice, and mentoring, conducted in a participatory manner involving local MSMEs. The results indicate that the training successfully improved MSMEs' understanding and skills in building branding and implementing more targeted digital marketing strategies. Participants were able to create brand identities, manage digital business accounts, and increase product exposure on digital platforms. This training also demonstrated that design and branding skills do not require high costs or complex technology. By leveraging simple digital tools and local creativity, MSMEs can create professional, competitive brand identities. Technically, this activity also fostered a spirit of collaboration among MSMEs by sharing design and packaging ideas, which serves as crucial social capital for the formation of a creative MSME community in Sawaru Village.
Co-Authors Andi Ririn Oktaviani Eka Merdekawati Erik Rachim F. Fitri Paula Eka Wijaya S. Sarnawiah