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All Journal Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Samakta: Jurnal Pengabdian Kepada Masyarakat
Hanum Salsabila Hassa
Universitas Muhammadiyah Lamongan
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Optimization of Packaging and Marketing Strategies for Micro, Small, and Medium Enterprises (MSMEs) of “Cap 2 Udang” Shrimp Paste in Paciran Lamongan Mutiara Aisyah Nur Rahmah; Mar’atus Tsania; Hanum Salsabila Hassa; Silfiana Silfiana; Naslizah Naslizah
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v3i1.320

Abstract

Micro, small, and medium enterprises (MSMEs) engaged in seafood processing play an important role in strengthening the economy of coastal communities. However, issues related to packaging quality and the use of digital marketing remain obstacles to improving product competitiveness. The Terasi Cap 2 Udang MSME, located in Paciran District, Lamongan Regency, shows a gap between the theoretical concept of the importance of packaging and digital promotion and the actual conditions in the field, where product packaging is not yet optimal and digital promotional content is still simple. This community service activity aims to optimize packaging quality and strengthen the digital marketing strategy of MSMEs through a participatory assistance approach. The method of implementation consists of three stages, namely preparation, implementation, and evaluation. The preparation stage is carried out through field observations, interviews, and business problem analysis. The implementation stage was carried out through mentoring on product packaging aspects and the development of digital promotional content in the form of product videos. The evaluation stage was carried out by observing changes in packaging quality, packaging process efficiency, and consumer responses to digital promotions carried out through social media. The results of the activities show an increase in the neatness and uniformity of product packaging, an increase in partners' understanding of digital marketing, and increased consumer attention to products. Overall, these mentoring activities have had a positive impact on increasing product competitiveness and supporting the sustainability of MSME businesses in coastal areas.
Analisis Kepemimpinan Soft Firm Dan Budaya Organisasi Dalam Meningkatkan Kinerja Tim Duta Print Haura Nasywa Habenula; Ardista Dwi Elsania; Hanum Salsabila Hassa; Muhammad Nabil Al Abrori; Sendy Fatikasari; Mar’atus Sania
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 2 : Desember (2025): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to analyze how soft-firm leadership and organizational culture contribute to improving team performance at Duta Print, a printing business involving employees with diverse backgrounds, personalities, and work habits. Key issues identified include differences in communication skills, variations in employee responses to instructions, challenges in dealing with customers with diverse personalities, and the need to adapt to work pressure. This study used a descriptive qualitative approach through in-depth interviews and observations of operational processes to obtain a comprehensive picture of teamwork dynamics. The results indicate that a soft-firm leadership style, combining gentle interpersonal approaches with responsibility-based assertiveness, creates a family-like work environment while maintaining discipline. Furthermore, an organizational culture that emphasizes two-way communication, mutual reminders, and a receptive attitude to criticism contributes to the formation of an adaptive and stable team. In the context of customer service, communication skills, patience, and adapting speaking styles have proven to be key skills for dealing with diverse customer personalities. These findings indicate that integrating adaptive leadership and a supportive organizational culture is an effective solution for improving team performance in small businesses.
Co-Authors Ardista Dwi Elsania Haura Nasywa Habenula Mar’atus Sania Mar’atus Tsania Muhammad Nabil Al Abrori Mutiara Aisyah Nur Rahmah Naslizah Naslizah Sendy Fatikasari Silfiana Silfiana